Developing Advocacy Strategy

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Developing Advocacy Strategy??????????
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• What is Advocacy and Why is it Important? ???
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• Developing an Advocacy Strategy ??????????
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• The Challenges of Being an Advocate ?????????
  ???????????? ??????

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What is Advocacy and Why is it Important????
????? ???????? ? ?????? ??? ??????
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• Advocacy is about influencing decision makers.
  
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• Advocacy is about educating the people.
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• Advocacy is about defending human rights.
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What is Advocacy and Why is it Important????
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• Advocacy is about building democracy.
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• Advocacy is a strategic approach.
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• Advocacy strategy depends on the political
  environment in which you work.
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What is Advocacy Strategy? ??? ?????
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• A realistic path from where you are
• to where you want to be.
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Developing an Advocacy StrategyFive Key
Questions?????????? ???????????? ?????????

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• What do you want?
• ???? ?? ???????
• Who can give it to you?
• ??? ????? ??? ??? ?????
• What do they need to hear?
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• Who do they need to hear it from?
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• How can you best deliver the message?
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Picking Objectives - What do you want??????
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Picking Objectives - What do you want??????
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• What solves the problem?
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• What is winnable?
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• What will motivate people to participate?
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Audiences Who can give it to you? ?????????
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• Who has the authority?
  ? ???? ???? ???????
• Who else has influence?
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Message What do they need to hear???????????
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• Appeal on merits.
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• Appeal to self-interest.
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Messengers Who do they need to hear it from?
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• People directly affected.
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• People with expertise.
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• People with clout.
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Action Delivering the Message ????????
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• Sometimes gentle.
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• Sometimes confrontational.
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• The least amount of effort that gets the job
  done.
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What if it doesnt work? ???, ???? ??
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• ______________________________

• Why didnt it work?
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• What other actions could you take?
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• How can you be stronger?
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What if it doesnt work? ???, ???? ??
???????????

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• Do you need to change your objective?
  ????? ?? ??? ?????? ???? ???????
• How can you turn your loss into something useful?
  
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  ????????
• Dont give up!
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Miguel Wants to Go to the Movies ?????? ?????
????? ? ????

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The Objective

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Access to Prenatal Care ??????????? ?????? ?
??????? ?? ??? ????????

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The Challenges of Being an Advocate ?????????
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• Advocate in a way you can live with.
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• Advocate in community.
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• Celebrate all victories.
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• If defeated try a different way.
  ? ?????? ??????? ???????? ??????
  ??????.

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