WMES1103 EMARKETING STRATEGY

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WMES1103E-MARKETING STRATEGY

Group Members
Lee Jin Sze WEK040072 Low Jwee Ching
WEK040090 Ng Xue Hong WEK040113 Tan Shiah
Ying WEK040174
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Introduction

• What is e-marketing?
• E-marketing is the use of techniques to promote
  a business or other organization online website
  promotion is usually a major element but e-mail
  campaigns and affiliate marketing, may form part
  of the overall internet marketing strategy.
• What is e-marketing strategy?
• Marketing strategies serve as the fundamental
  underpinning of marketing plans designed to reach
  marketing objectives.

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E-Marketing Tool

• Search Engine is a web site that indexes many of
  the pages on the Internet and provides the
  ability for users to research web pages that
  contain information they seek.
• 3 main methods are
• Search engine optimization, or improving
  rankings for relevant keywords in search results
  by rectifying the website structure, and content
  such that they could be easily read and
  understood by the search engine's software
  programs.
• Search engine advertising, or paying the search
  engine company for a guaranteed high ranking or
  an ad displayed aside the results.
• Paid inclusion, or paying the search engine
  company for a guarantee that the website is
  included in their natural search index.

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Search Engine Marketing Advantages

• 1) The way people find websites
• 2) People use search engines - a lot
• 3) Billions of pages. Millions of searches
• 4) Qualified traffic ready to buy
• 5) Lower cost more effective than banners
• 6) Competitive advantages

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Disadvantages

• Information overloading.
• Unreliable resources.
• Irrelevant information.

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Types of Search Engine
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Types of Search Engine (CONTS)
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Case Study

• Inteliture is a Search Engine Optimization and
  Internet Marketing firm offering customized
  Internet marketing and search engine promotion
  services.

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Traditional Marketing

• Traditional marketing activities like broadcast
  and print advertising, direct marketing, etc.
• These activities are inherently inefficient as
  the majority of marketing dollars are spent, so
  recipients fail to respond to traditional
  marketing.

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The E-Marketing Solution

• Offers marketing opportunities far superior to
  traditional media, with a unique capacity for
  delivering highly targeted and relevant messages
  in both a timely and cost-effective fashion.

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Methodology

• Using a methodology based on their experience to
  identify the ideal mix of strategies to
  accomplish customer specific goals ensuring
  both cost-effective marketing solutions and
  quality results.
• Step 1. Initial Consultation
• Our intial consultation is the most important
  step in -
• helping you move forward in developing a sound
  website promotion and Internet marketing strategy
  for your company.
• Without a correct understanding of your industry
  and business all the marketing in the world won't
  help you.
• We study your business models, assess your
  compabilities and identify your online marketing
  goals in order to develop the most effective
  strategies for your company.
• Step 2. Market Research
• We research and identify target market(s) -
  segmenting potential customers based on their
  relative values.

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• Step 3. Competitive Research
• We research competitive strategies and identify
  the best search engine marketing opportunities in
  your industry.
• Step 4. Online Marketing Plan
• We formulate a comprehensive search engine
  marketing plan customized to meet your marketing
  objectives while supporting all other business
  level and corporate marketing efforts.Step 5.
  Implementation
• We implement the marketing plan, measure results,
  and ensure marketing objectives are met to your
  satisfaction.
• Clearly defined Internet product or service
• Determination of target audience
• Determination of target audience Internet habits
• Identification and sizing of the competition
• Fully developed strategy and recommendations for
  utilization of all online marketing tools
• Ongoing monitoring, maintenance and results
  reporting

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E-Marketing Strategy seven Dimensions to
consider

• Personalization - the need of recognizing,
  identifying a certain customer in order to
  establish relations.
• Privacy - important when establishing the
  e-Marketing mix since there are many regulations
  and legal aspects to be considered regarding
  collection and usage of such information.
• Customer Service - is one of the necessary and
  required activities among the support functions
  needed in transactional situations.
• Community - the customers / clients of a business
  can be seen as part of a community where they
  interact (either independent or influenced by the
  marketer).

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• Site - This special location, accessible through
  all sort of digital technologies is moderating
  all other functions of the e-Marketing it is
  then a moderating function.
• Security
• - take all possible precautions that third
  parties will not be able to access any part of a
  developing transaction
• - security of data collected and stored, about
  customers and visitors.
• 7. Sales Promotion - is an excellent efficient
  strategy to achieve immediate sales goals in
  terms of volume.

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E-Marketing Versus Conventional Marketing

• Unlike any other media, like television, radio
  and print, internet marketing solutions with its
  low cost has become widely used.
• For example, when a consumer reads and clicks on
  a web advertisement, it is easier and more
  convenient to respond or inquire with e-mail and
  business reply cards.
• Unlike other advertisings, low cost internet
  advertising solutions' ability to answer feed
  backs in real time enables the companies to
  reply, resolves complaints and answer inquiries.
• E-Marketing will able to save consumers time and
  money. So, the clients are happy doing business
  in the comfort of their homes.

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CONCLUSION

• The objective of a marketing strategy is to
  provide a foundation from which a tactical plan
  is developed.
• A good marketing strategy will helps the
  organization to carry out its mission effectively
  and efficiently.

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Thank You !