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Using the DVD Postcard to Develop Your
Business Post a Postcard
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A little history - September 2005
The Wildfire Event
Launched a NEW Website Launched a NEW DVD
Recruitment went into overdrive
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We had a simple tool that explained
The System The Opportunity
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Many put the new tools to work Many multiplied
their incomes Many finally found Time and Money
Freedom
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5
Many fell by the wayside because they didnt
take ACTION
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This is what happened to my organisation
September 2005 720
September 2006 2356
September 2007 3349
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• Three Principal Tools
• The DVD
• The Postcard
• The Follow Up Letter System

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The DVD
http//www.lotterydvddeals.co.uk/
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The POST CARD Affiliates
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The POST CARD PLAYERS
Still working on this
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The POST CARD Friends
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You get responses to your mailing or distribution
methods

• Post the DVD First Class
• Put them into the Prospector System or
• Put them into an Auto Responder
• (Aweber is the best) 13.50 per month
• Aweber free trial link on the How To web site
• No Auto responder Send the follow up emails
  at the correct intervals keep track on a
  spreadsheet

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Send the DVD with a letter
Date Here Dear Prospects Name Here Thank you for
your interest. Please find enclosed the DVD you
requested. Playing the DVD is the first exciting
step to seeing how people from all walks of life
are playing the UK and Euro Millions the Smarter
way and also making an exciting part time income.
Currently my monthly income is more than enough
to cover my mortgage and my car (adjust where
necessary) this is not bad for a spare time
occupation on which I never spend more than a few
hours a week. What makes it even more exciting is
that I expect this to at least double in the next
6 months. I have introduced people just by
getting them to look my web site (provided by the
company for 9.99 a year) or the DVD. I do this
by distributing e-mails, business cards and
postcards similar to the one you may have
received. I explain my methods to all new members
when they join my group. Look at the DVD with an
open mind and if you have any questions please
contact me. Im sure you will find this of
interest, so after watching the short movie clips
just go to the website stated on the sticker
under the DVD disc and join us today. And if
youd like to contact me direct please let me
know. If they can do it so can I and so can
you! Kind regards Your Name Here PS. Keep the
padded envelope if the DVD is of no interest
wed really appreciate its return. Well email
our address to you in a few days (wed like to
give you plenty of time to fully evaluate the
massive potential of this!) Your postal address
here Your phone number(s) here Your e-Lottery web
address here Your email address
here Notes Send the DVD out in a padded
envelope with just one label on under the disc
inside Do not put labels or any other promo
material on the case or on the disc
COMPLIANT Letters and Label Formats on
www.howtotraining.co.uk
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Follow Up Fortune
Send a Series of Letters spaced at regular
intervals 3 days 7 in total Use an Auto-
responder or Set up a series of emails and log
on a spread sheet
Using an auto-responder you put the letters in
and all this is done for you Learning curve
Aweber link for a free 30 day trial is at
www.howtotraining.co.uk
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Examples of Letters 1 2
Follow Up Email 1
Follow Up Email 2
Sent the day the DVD is despatched. Subject Line
Name , Your DVD has been despatched Message Hi
(Name)   Thanks for requesting a copy of the DVD
which shows how thousands of ordinary people from
133 countries are quietly playing the UK and
EuroMillions lotteries the smarter way and many
are making money from the comfort of their own
homes.   We'll post it to you within 24 hours via
first class post.   We know you're going to find
it pretty amazing and I'm sure you'll want to
join us straight away - so watch the DVD as soon
as you can and if you have any questions you know
where we are. Thank you for your interest so
far.   Kind Regards   Your name and phone number
Hi Just checking to see if you received the DVD
you requested? Please let us know if it's not
arrived as we all have problems with the post
from time-to-time. If you've already watched it -
isn't it just brilliant? Can you believe you can
actually make money from this? Well - many
people are! And if you're thinking 'it's
alright but can I really make that sort of
money?' The answer is yes because myself and my
upline will be showing you exactly how to do it
in your spare time and on a 'peanut
budget'! With such a low start-up cost do you
know of any other genuine, ethical and highly
lucrative business you can start for less? We
couldn't - that's why we joined! Kind Regards
Malcolm Horsey 0800 019 0646
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• The Postcards can also be distributed in other
  ways
• Use as a Business card
• Put in shop windows
• Give to people who you approach to
• capture their email address

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17
All the letters and other information to help you
get this brilliant promotion going are on the web
site www.howtotraining.co.uk Using the New DVD
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18
Five Frogs on a log Four decide to jump off How
many are left ?
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