Lead, Attract, Retain and Profit:

1
Lead, Attract, Retain and Profit The
Customer-Centric Search Solution
2
A Relevant Amenity Attracts More Prospects
She Prima Walker knows that amenities play a
large part in garnering initial interest in a
community. People start imagining their
lifestyle using those amenities, she explains.
They start to visualizehow easy life will be
Multifamilypro article
To be valuable, amenities need to be
relevant. Property Centric, in association with
Vortaloptics search technology, builds custom
local search engines designed to parallel your
current growth and customer service initiatives

• LEAD Boosts trust in management, brand,
  amenities
• ATTRACT Entices new residents can enhance
  overall occupancy and long-term renewals
• RETAIN Gives residents access to property
  information, community resources, management
  issues and local amenities 24/7
• PROFIT Enables a new ancillary revenue channel

3
Vortaloptics Technology Foundation for Success

• Incorporated in 2000
• Industry-leading patent pending technology
• Merges marketing and customer satisfaction
  solutions with traditional Internet technologies
  such as search engines and Web directories
• Unrestricted ability to place and customize
  search results
• Brand building solutions
• Monthly recurring revenue model
• Net-native ASP Vortaloptics hosts and maintains
  search engine, hardware and software
• Caters to the property management industry
  through direct sales channel Property Centric Inc.

The Right Search Solution Controllable,
Relevant and Profitable
Corporate Headquarters Las Vegas Nevada
4
Value Proposition Customer-Centric Search

• Quick Win 1 Lead
• Keep your company ahead of the competition

• Quick Win 2 Attract
• Unique amenity provides tangible, immediate value
  to prospects and drives traffic to your site

• Quick Win 3 Retain
• Empower your residents with an amenity that
  improves their daily lives and provides the best
  results

Superior Service Through Control

• Quick Win 4 Profit
• Leverage your client base a very valuable
  commodity Achieve monthly recurring revenue and
  offer free giveaways

5
Quick Win 1 Lead
Keep your brand ahead of the competition

• Fact Local content represents a 100 billion
  offline marketAll this is addressable by
  search, Paul Levine, general manager of Yahoo
  Local.
• Lead by offering prospects a useful service on
  your website, a value-added community and
  information search tool.
• Reinforce to existing residents your
  customer-centric goals.
• Help prospects find your website through higher
  natural search listings in major search engines
• Capitalize on the power of word of mouth. As
  existing residents find value in a life-enhancing
  amenity, they do marketing for you.
• Give businesses you trust an unobtrusive yet
  effective marketing outlet to reach your
  residents.

6
Quick Win 2 Attract
Unique amenity drives traffic to your website
from the major search engines and helps to
encourage more prospects to conduct a property
tour

• Fact 84 of American Internet users (107
  million) regularly use search engines to find
  information on specific topics, products and
  services.
• Your prospects and residents use search to find
  what theyre looking for. In fact, over 77 of
  U.S. consumers in the market for a new home use
  online search engines.
• Research shows the first thing visitors look for
  at a web site is a search engine. Reinforce the
  marketing message with a search engine of your
  very own where they can locate local and
  brand-specific information.
• Another tangible way to demonstrate that your
  company clearly understands their customers
  needs and responds accordingly in many ways,
  including a very relevant, vertical search tool
  to make their lives easier and more abundant.

7
Quick Win 3 Retain
Empower your residents with an amenity that
improves their daily lives and provides the best
results

• Your local search engine is something residents
  can take with them at work or at play.
  Off-property residential use positively impacts
  your brand.
• Enhance existing amenities such as concierge
  services or manager referrals by providing
  instant information 24/7 to your residents when
  they want it.
• Include retail partners in the search engine for
  free as a value-added service. Offer fixed
  positioning listings for an additional fee.
• Connect local businesses to new local customers
  through a monthly giveaway promotion.

• Fact More users trust vertical Web sites to
  provide the targeted information and products
  they are looking for instead of mega portals or
  generic search engines.

8
How It Works

• Residents visit the Residents Links page to
  use the search engine

• Property Information FAQs, maintenance issues,
  contacts, realty, new policies,
  management/resident meeting updates
• Local Community Resources Parks, recreation,
  events, municipal services, associations, clubs
• Lifestyle Services Restaurants, golf courses,
  travel services, salons and spas, resorts,
  professional resources, fitness, flowers, child
  care, dry cleaning, vehicle maintenance, shopping
  services, etc.
• Commerce Searchable classifieds, local and
  national business advertisements and listings

9
Ease of Implementation
All your staff needs to do is just add some
simple HTML into your existing site.
Increase in-house database and build
business-to-consumer relationships through
Monthly Winners promotion
Customer use Search Bar to locate information,
community events or merchants by keyword
Integrate existing partners and advertisers into
the search and web directories
Add links to an online directory of merchants
Quick Links go to pre-defined directory search
results sorted by paid ranking and relevance
10
Local Results Your Customers Trust
Because your search engine is built to provide
only relevant community and lifestyle results,
the results are on-target, every time.

• Once this resident decides which restaurant
  shell visit tonight, she calls the restaurant to
  book a coveted table. Your search engine
  empowers residents to self-discover their needs.
• Consumers are more educated than ever. By making
  the decision to live at your property, theyve
  demonstrated their trust in you. Now, you can
  build on that trust by offering repeatable
  benefits from the relevant results your search
  engine offers.

11
Win-Win-Win Proposition - the ROI Factor

• Through the inherent increase in your online
  visibility (your website will be a resource for
  more than just property it will become a local
  information resource), more prospects will be
  drawn in for a taste of the connected, privileged
  lifestyle you offer.
• Residents will gain a daily-use, relevant
  resource for local, topical and property
  information.
• Local businesses will benefit from being part of
  a trusted, always-on resource.
• Your brand benefits from more traffic/prospects
  to its website, happier residents/customers and
  advertising revenue from the search engine.

12
Quick Win 4 Profit

• Leverage your client base Achieve monthly
  recurring revenue

2. RESIDENT GIVEAWAYS Build your in-house opt-in
database with a Monthly Winners promotion (see
example here). Barter items for the giveaway are
collected from local businesses which add to your
overall return on investment. 3. SEARCH ENGINE
MARKETING Potential to recover monthly marketing
costs from search engine marketing and lead
generation campaigns. Once your website is
regularly found more easily at major search
engines for local area search phrases, your
traffic can increase without additional
expenditures.

• 1. ADVERTISING REVENUE SCENARIO
• ADVERTISER ( TIER 1 )
• Securing 50 Premier advertisers at a rate of
  300 per month would result in monthly revenue
  source of 15,000
• ADVERTISER ( TIER 2 )
• Securing 50 advertisers at just 100 a month
  would result in a monthly revenue source of
  5,000
• ADVERTISER (TIER 3 )
• Securing 100 advertisers at an average rate of
  30 per month would result in a monthly revenue
  source of 3,000
• Sample monthly revenue 23,000
• Sample yearly revenue 276,000

Fact More retailers are shifting advertising
dollars to local and vertical markets, citing
greater efficiency in delivering qualified leads
and customers lower acquisition costs.
13
Solution Control Profit

• Each Property Centric client can login to their
  own Engine Manager, powered by Vortaloptics, and
  control all the features of their search engine
• Position search results any way they choose.
• Manipulate keywords in real-time with the Ad
  Placer and Search Shaper tools.
• Manage keyword advertising campaigns for
  advertisers using the Client Center.
• Learn from the statistics in the Reporting
  Center and find out how to maximize return for
  advertisers.

14
Competitive Advantage
We deliver search that
Is built faster to your specifications
Is more relevant
Makes you more money
Builds and protects your brand
Is more economical than any other custom search
product
15
Why cant we do this ourselves?

• Property Centric will work with you to strategize
  deployment in one major metro market to start. We
  will build a search database that is exclusively
  yours, filled with 3000 of the best businesses
  in the area, hand-entered by our staff.
• This is far more useful than compiling a few
  local business links and adding them to a static
  HTML page.
• The hundreds of hours necessary to build the
  engine alone is generally impossible for property
  management companies to allocate resources to.
• During our growth phase, we are building engines
  significantly below cost we only profit if the
  minimum 2-year contract is signed.
• The uniqueness and depth of the search engine
  technology powered by Vortaloptics cannot be
  replicated, as there are 2 patents pending for
  the search technology and millions invested in
  its development. This is a high-tech product,
  made simple for the client and the end user.
• Property Centric offers to become your outsourced
  sales staff, helping to bring local businesses in
  as advertisers, thereby building a revenue source
  for you.
• Building a truly professional resource is
  essential to create repeat traffic to your site.
  One of the core features of our product is the
  return visitor benefit. Theyll only return if
  its robust, relevant, simple to use and
  beneficial to their lifestyles.
• These are just a few reasons why choosing to
  outsource to the experts is the most wise and
  profitable decision for your company.

16
Summarizing Keys to Success

• Quick Wins
• Your brand will continue to lead and innovate
• Attract more prospects with better amenities
• Improve the lives of your customers and build
  lasting relationships
• Gain a monthly recurring revenue source
• Search is only valuable if
• It delivers relevant results for visitors
• It is customizable in real-time
• It gives visitor statistical insight
• It enables you to profit from ad placements
• Ease of Implementation and Management
• Simple HTML to be inserted on existing web pages
• Simplified Web Based Administration

Only Property Centric offers all of these
features to property management companies
17
Contact Rob Remus PresidentProperty Centric,
Inc.www.propertycentric.com rremus_at_propertycentri
c.com Phone [phone] Ext. 719 Fax
877.512.5500