Title: Psychology scientific methods
1Psychology scientific methods
- What makes psychology a science
2- BLOND MALES ARE LESS INTELLIGENT THAN NON-BLOND
MALES - POOR PEOPLE ARE MORE AGGRESSIVE THAN RICH PEOPLE
- STUDENTS NAMED ULAN AND BORN IN ISSYK-KUL ARE
UNIQUE AND ASTONISHING
3IS THIS CLAIM IS BASED ON GOOD SCIENTIFIC
RESEARCH?
- SCIENTIFIC RESEARCH is objective, systematic and
testable - Objective not based on personal beliefs,
opinions and emotions - Systematic- uses methods with which a research
can be repeated again and again - Testable measurable
4Who is involved in psychological research?
5Scientific research is based on SCIENTIFIC
APPROACH
- problem conceptualization
- data collection
- drawing conclusions
- revision of research conclusions and theory
6Problem conceptualization
- not vague but clear
- Not emotional development but influence of
prenatal exposure to classic music on childrens
ability for attachment - not general but specific
- Not aggression, but the influence of TV on the
teenage aggression level - -not based on intuition
- Not education but effects of overseas experience
of AUCA students on the level of tolerance
towards local minority groups - Operational definition describing all the
aspects of a problem as precisely as possible and
how it is to be studied in terms of observable
events that can be measured - Depression feeling said is not a good definition
- Experiencing a two weeks long or longer depressed
characteristics such as lethargy, hopelessness
and bad daily functioning
7Data collection
- Different research methods to collect data about
the problem they are studying
8Research Methods
- How do psychologists study social behavior?
- Descriptive methods ? involve attempts to
measure or record behaviors, thoughts or feelings
in their natural state - Experimental methods ? involve attempts to
manipulate social processes by varying some
aspect of the situation
9Descriptive Methods
There are 5 major types of descriptive methods.
Naturalistic Observations
Case Studies
Archives
Surveys
Psychological Tests
10Descriptive Methods
Naturalistic Observations
Involve observing behavior as it unfolds in a
natural setting
- Advantages
- behaviors are spontaneous
- dont rely on self-reports
- Disadvantages
- researcher interference
- rarity of some behaviors
- observer bias selective attention
- time consuming
11Descriptive Methods
Case Studies
Involve intensive examination of a single person
or group
- Advantages
- rich source of hypotheses
- allows studies of rare behaviors
- Disadvantages
- observer bias
- difficult to generalize
- impossible to reconstruct causes from complexity
of past events
12Descriptive Methods
Archives
Involve gathering public records of social
behaviors
- Advantages
- easy access to large amounts of pre-recorded
data - little worry as to ethical issues
- Disadvantages
- many interesting social behaviors are never
recorded - time consuming
13Descriptive Methods
Surveys
Involve asking people questions about their
beliefs and behaviors
- Advantages
- allows study of difficult-to-observe behaviors,
thoughts and feelings - easy to distribute to large groups
- Disadvantages
- people who respond may not be representative
- responses may be biased or untruthful
14Descriptive Methods
Psychological Tests
Involve attempts to assess an individuals
abilities, cognitions, motivations, or behaviors
- Advantages
- allows measurement of characteristics not easily
observeable - Disadvantages
- tests may be unreliable
- tests may be reliable but not valid
15Descriptive Methods
- Useful for determining correlation
Correlation ? the extent to which two or more
variables are associated with one another.
If two variables are highly correlated (e.g.,
drug use and grad school applications), can we
determine the causal relationship between them?
16Correlation
Variable A could cause variable B.
Drug use could cause people to lose their jobs,
and so they end up going to grad school for
something to do.
17Correlation
Variable B could cause variable A.
The pressures of graduate school could cause
people to start drinking and using drugs.
18Correlation
Or a third variable could cause A and B.
A bad economy may drive some people to use drugs
to feel better, and others to apply to grad
school because of lack of jobs.
19LIVING TOGETHER LEADS TO DIVORCE
- Dont live together if you want to stay married.
So says a nationwide study of over 2000 couples.
The study found that couples who had lived
together before getting married were 2.3 times as
likely to get divorced as couples who had not
lived together. - Does living together before marriage leads to
divorce? How else can this finding be explained?
20Possible explanations
- It is couples which are less sure about marrying
are likely to try living together first - Educated couples may both be more likely to test
compatibility by living together and more likely
to seek a divorce if the marriage is not
satisfactory
21Experimental Methods
- In order to determine causality, we must use
experimental methods. - Experiment ? research method in which the
researcher sets out to systematically manipulate
one source of influence while holding others
constant.
22Experimental Methods
- Independent variable (IV) ? variable manipulated
by the experimenter - Dependent variable (DV) ? variable measured by
the experimenter
2 TYPES
Lab
Field
23Experimental Methods
Laboratory experiments
Involve the direct manipulation of IVs and the
observation of their effects on the behavior of
DVs.
- Advantages
- allows cause-effect conclusions
- control of extraneous variables
- Disadvantages
- artificial situations may not represent natural
events (participants know they are being
observed) - lack of generalizability
24Experimental Methods
Field experiments
Involve the manipulation of IVs using unknowing
participants in natural settings.
- Advantages
- allows cause-effect conclusions
- subjects give more natural responses
- Disadvantages
- situations may still be somewhat artificial
- less control of extraneous factors
25Experimental Validity
- Internal validity ? the extent to which an
experiment allows confident statements about
cause and effect. - External validity ? the extent to which the
results of an experiment can be generalized to
other circumstances.
26Experimental Methods
- Random assignment ? the practice of assigning
subjects to treatments so each subject has an
equal chance of being in any condition.
Basketball experiment flip a coin or distribute
cards and shuffle cards and divide into two equal
piles. - Confound ? A variable that systematically changes
along with the independent variable, potentially
leading to a mistaken conclusion about the
independent variable. - Demand characteristics ? cues that make subjects
aware of how the experimenter expects them to
behave.
27Ethical Issues in Psychological Research
www.prisonexp.org
28Video
- Discovering psychology. Disc 4. Power of
situation. Prisoners experiment
29Ethical Issues
American Psychological Associations (APA)
ethical guidelines for research include
- Obtaining informed consent
- Informed consent ? A research subjects
agreement to participate after being informed of
any potential risks and his or her right to
withdraw at any time without penalty.
30Ethical Guidelines
- 2. Fully debriefing participants after the
research is completed. - Debriefing ? A discussion of procedures,
hypotheses, and subject reactions at the
completion of the study.
31Ethical Guidelines
- 3. Evaluating the costs and benefits of the
research procedures. - Does the end justify the means? Are there times
when were justified in putting participants in
harms way?