Types of headlines

1
Types of headlines

• One line, two line, three line
• See Exponent front page

2
From Poynter.org

• The single headline is becoming a thing of the
  past. Instead, multi-deck headlines result in
  more reader friendly newspapers. Of course, not
  all headlines need to be multi-decks. Ideally,
  multi-deck headlines appear at the top of the
  page, and normally the lead story on inside pages
  should have them. For stories below the fold and
  for briefs, the reader is better served with
  single headlines.

3
Summary heads/Decks/Drop heads

• Also called talking heads, blurbs, superblurbs.
  The deck is one or more lines of text (usually
  not more than 3 depending on column width) found
  between the headline and the body of the article.
  
• See Halloween

4
From Poynter.org

• Multi-deck headlines must flesh out the story
  they accompany, while adding new information with
  each deck. The first line gets into the story
  subsequent decks detail further aspects of the
  story. In a perfect world, multi-deck headlines
  are written in such a way that the scanner, who
  does not wish to read the text of the story,
  still can feel like he knows the "essence" of its
  content.

5

• They must do this without repeating key
  information verbatim from lead
• See Spierers headline

6

• Multi-deck headlines must offer typographic
  contrast if the main headline is bold, then the
  decks should be lighter in weight a Roman main
  headline may be accompanied by decks set in
  Italics. Lately, many newspapers have opted to
  colorize decks.

7

• Multi-deck headlines must offer size contrast
  if the main headline is set in 36 points, the
  first deck might be in 18 points, and the second
  in 14. Decks range from 12 to 24 points.

8
Kicker

• Smaller head above main headline. Can be used to
  add additional information, tease. See Gore
• Usually italicized, underlined or centered

9
Reverse kicker

• Also called a hammer head. Type line is big and
  second (main) line is smaller type. Usually
  surrounded by white space
• See Amtrak and Fudge

10
Subheads

• Used to break up long stories
• See Wreck

11
Jump head

• Most newspaper now write complete headlines for
  the jump. They often emphasize the information in
  the jump rather than repeat headline from the
  front page. Many, however, including the JC,
  Indy Star, continue to use a key word only jump
  head on the jump page.