Distribution of information and Media relations

1
Distribution of information and Media relations

• Bosnia and Herzegovina
• Zlata Hadimuratovic
• Directorate for European Integration
• Ohrid, September 2006

2
DEI and awareness raising on the European
integration process

• Importance of the transparency of the EI Process
• Directorate has established excellent
  relationship with the media and the public
• Working together with the Delegation of the
  European Commission in BH.

3
Reactive Approach

• Press Releasses
• Press conferences(RPM meetings, SAA
  Negotiations, Publications presenting)
• Statements for the press
• Interviews
• Media Monitoring (latest 957 titles)
• Weekly Media Reports (65)

4
Proactive Approach

• Information Campaign Educated for Europe
• Cooperation with the NGO sector (5000
  participants in 2004-2005, local NGOs)
• Bulletin Europuls (5 issues)
• Booklets
• Leaflets (SAA, European Partnership, DEI)
• Info Stands
• Study trips for Media representatives.

5
Main principles

• Promptness timely distribution of information
• accuracy and acountability checked information
• Transparency DEI open to cooperation for
  improvement
• Efficacy and efficency helpfull to target
  groups, produce adequate results.

6
Organisation of information activities

• DEI entrusted with mandate to coordinate and
  organise the overall information activities
  related to the EI Process.
• Other state institutions responsible for
  information campaigns for public education in
  their respective areas of the Process.
• DEI to establish cooperation with appropriate
  information offices in BH institutions.

7
Distribution of information

• Promotion and information techniques selected on
  goals established, target groups, nature of the
  information.
• Primary forms of communication publications,
  events, media.
• Information distribution directly (publications,
  events), indirectly (NGO grants), electronically,
  media (interviews, announcements, radio and TV
  programmes, debates...), press excursions.
• Information presented to the public all aspects
  of the BH accession into EU, the activities of
  the executive and legislative power involved in
  the Process, the institutions, function and
  decision-making processes of the EU, experience
  of EU candidates and other countries in the SAP.

8
Target groups

• General public
• Young people and those influencing them
• Media
• Decision makers
• Mobilisers and public opinion shapers
• Social partners.

9
THANK YOU

• zhadzimuratovic_at_dei.gov.ba
• www.dei.gov.ba