THE AMERICAN RED CROSS LIFE SHARE PARTNERSHIP PROGRAM

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THE AMERICAN RED CROSS LIFE SHARE PARTNERSHIP
PROGRAM
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New York-Penn Blood Services Region
Population 8.6 Million Citizens in 63
Counties Hospitals Served Over 100 Annual
Collections More Than 335,000 Units Annual
Distribution Approx. 720,000 Blood Products
Daily Distribution Nearly 2,000 Units
Regional Headquarters
Hudson Valley
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Did you know?

• One pint of blood may save up to three lives.
• About every two seconds, someone in America needs
  blood.
• Approximately one out of every three of us will
  need blood in our life time.
• Even with all of todays technology, there is no
  substitute for blood.
• Someone has to give blood in order for someone
  to receive blood.

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Why you should sponsor a blood drive

• Blood is always needed for treatment of
• Accident victims
• Cancer patients
• Hemophiliacs
• Surgery patients
• And many others
• Approximately 1 of out 10 hospital patients needs
  a blood transfusion.

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Who do you know that has needed blood?

• The New York-Penn
• Region forecasts that the
• need for blood in the
• hospitals we serve will
• increase 5 each year.

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NEED
per year
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What is Life Share?

• Life as in helping save a life, and
• Share as in helping to do your fair share.
• Everyone must do their fair share to ensure
  an adequate blood supply.

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FDA and other Regulatory Agencies

• These agencies enforce Current Good Manufacturing
  Practices (CGMP) - regulations we must adhere to.
• Regulations include SOPs, recordkeeping and other
  requirements that must be followed during all
  manufacturing and testing steps of our process.
• SQuIPP stands for Safety, Quality, Identity,
  Potency and Purity of our blood products.

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FDA and other Regulatory Agencies

• Paid and Volunteer Staff must assure that blood
• product SQuIPP is maintained.
• Assuring Confidentiality
• Following SOP

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Life Share Recognition Levels
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Ongoing Blood Supply Challenges

• The American Red Cross continues to face a blood
  shortage
• Making the public aware of our needs and sense of
  urgency
• The population is aging, medicine is advancing
  causing an increase in blood usage/need
• Recruiting new donors
• Reshaping our culture to get younger donors to
  become donors for life

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Sharing Responsibility
Business/College/ High School/Community Executive
Leaders
Sponsor Executive
American Red Cross
Blood Drive Committee Chair
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Role of the Executive Leader

• Agree to meet Life Share Goal
• Appoint senior executive to promote Red Cross
  message and gain blood drive support
• Communicate with employees and committee members
• Participate in blood donor recognition events
• Donate blood if possible
• Attend blood drive to show support

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Role of the Sponsor Executive

• Form a Recruitment Committee with a
  representative from each department
• Hold a training meeting for the Recruitment
  Committee
• Reserve and provide suitable blood drive sites
• Provide time-off for employees to donate
• Confirm drives one year in advance
• Permit Red Cross Speaker/Representative to
  address staff meetings, etc.
• Encourage one-on-one recruitment

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Role of the Blood Drive Committee Chair

• Conduct face to face recruitment
• Serve as a liaison to Red Cross Account Manager
• Place/post recruitment materials
• Act as Primary Contact for the day of the drive

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Role of the American Red Cross

• Provide a Personal Account Manager
• Deliver individualized customer service
• Work closely with your Senior Executive Designee
  and Recruitment Committee
• Train your Recruitment Committee
• Supply all promotional materials

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From Start to Finish

• An American Red Cross Account Manager will be
  guiding you every step of the way.
• Visit donatebloodnow.org for more information.
• Call 1-800-GIVE-LIFE at any time.

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Helpful Sponsor Tips

• Form a recruitment team.
• Get your key leaders/managers involved.
• Promote your drive 3 to 4 weeks in advance using
• Posters/Table-Tent Cards
• E-Mail
• Web Site
• Newsletters
• After the drive, thank and recognize your donors.
• Proudly display your hard-earned Life Share
  Recognition Award!

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BECOME A PREMIER DRIVE SPONSOR!THANK YOU FOR
YOUR SUPPORT.
1-800-GIVE-LIFE I donatebloodnow.org