Schools and Giving Nation

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• Schools and Giving Nation
• Andy Thornton
• Director Giving Nation The Citizenship
  Foundation
• This presentation at
• www.g-nation.co.uk/teachers/downloads

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• On a scale of 1 10 how sociable were you as a
  teenager?
• 1 non-joiner, went to school came home, no
  group or extra curricular stuff
• 10 always choosing to do things with groups
  of people... Clubs, Orgs, Activities

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Lets talk about Kidz
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Source Market Assessment Jan 2003
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• Value of young people to fundraising charities?
• As charitable givers?... Y.P. / schools??
• Volunteers?
• An audience for the cause? Campaigners?
• Influencers?
• Future givers?

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Overview DCS Report School Fundraising in
England 1999
90 of schools surveyed raise money for community
and charity causes. On average this was 4,000 a
year in state schools (Around 6 per pupil?) On
average it was 7,300 a year in independent
schools Total of 25 million a year for all UK
Secondaries
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Overview DCS Report School Fundraising in
England 1999
As a of all school fundraising State Schools
10 was for outside charities Independent
schools 3 was for outside charities Special
schools 3 was for outside charities
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Giving Nation Research 2004

• Nearly all teachers (95) consider role of
  charities to be an important issue for young
  people
• Nearly all (92) of pupils are thought to be
  aware of how charitable activities can help
  people
• 36 thinking them very aware
• Most of them (82) think that fundraising is a
  popular activity with their pupils

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What teachers think (G-N 2003)
Whats the most popular? Helping charities by
donating funds 59 Helping the community by
volunteering time 16 Helping the community by
giving funds 13 Helping a charity by
volunteering time 3 Campaigning on behalf of
others 1
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Whats currently going on
Sponsored events 4 Charity weeks 4 Concerts /
social events 2
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Is it all good news?
Most charity coordinators reckon they get asked
by 10 50 times a year (10-20 by a third,
20-50 by a third, more than 50, a sixth)
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Where does the ask go? (GN 2004)
Pupil empowerment students on school council or
charity committee most likely to decide to
support charity (71) staff make these decisions
in 32 of schools 30 have systems in place to
enable students to volunteer Mainly supporting
other students (16) and charities (11)
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What do charity committees tend to do?
Rationalise Local National Global Human
interest origins a hook peculiar to the school
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What would we prefer?
Single teacher / teachers deciding? School
Council? Charity Committee? Form Level
devolvement?
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At form level
2 more
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The arrival of citizenship
A new subject embedded within other
subjects Becoming mandatory and will be
inspected Often within PHSE
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1. Social and Moral Responsibility Pupils
learning from the very beginning self-confidence
and socially and morally responsible behaviour
both in and beyond the classroom, towards those
in authority and towards each other
The Three Strands
Social moral responsibility
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3. Political Literacy Pupils learning about the
institutions, issues, problems and practices of
our democracy and how citizens can make
themselves effective in public life, locally,
regionally and nationally, through skills and
values as well as knowledge -
The Three Strands
Social moral responsibility
Political literacy
this can be termed political literacy, which
encompasses more than political knowledge alone.
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The Three Strands
2. Community Involvement Pupils learning how to
become helpfully involved in the life and
concerns of their neighbourhood and
communities, ... including learning through
community involvement and service.
Social moral responsibility
Political literacy
Community involvement
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How did we get here, how does it work now, how
can I make it work the way Id like it to be in
the future
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What does this mean for charities?
Understanding charity as a phenomenon Undergoing
activities that generate learning from social
engagement Reflecting on those activities in a
structured setting Needs systematic application
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The influence of citizenship what have
charities done?
Speaker networks resources Educational
Resource Packs curriculum linked Challenges
Ambassador groups peer led
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Your LEA participation officer
Volunteering staff from local businesses (e.g.
work experience contacts)
Local charities
School / pupils
Local volunteer centres
Local youth supporting agencies
Healthy schools projects
Local sports / arts clubs
Charities in the supportive environment for
schools citizenship learning
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Giving Nation

• Our approach in schools
• convert your current activity into citizenship
  learning
• Current activity
• Low investment / low impact

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Giving Nation

• Research
• Teachers Pack (lesson plans Teacher notes
  CD-ROM)
• Now in 2/3 UK Schools
• G-Week
• National Giving Awards
• Web Site 5m page
• views 18,000 members

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Giving Nation
Behaviours perception of peers
How many people of your age gave to charity in
the last 6 months?
89 underestimated the of friends giving to
charity
Q10. How many people of your age do you think
gave some of their own money to charity in the
past six months?
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Giving Nation

• Giving Nation objectives
• To create greater visibility for giving in young
  peoples culture
• To take young people through a process of
  discernment in regard to charity
• To increase the involvement of young people with
  charitable activities at school

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A few helpful observations?....Giving Nation
Half say theyve been interested because of
celebs Attract initial interest Not as leader
figures
Celebs
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Less and less?
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• Another trend less young people are seeing their
  parents give

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• Charity committees school councils
• New challenge for relationships with schools
  directly contacting young people
• Change each year offer skills support?
• Young people often see local charities more
  favourably

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The Influentials
perceptive and well informed about brands,
services and the issues facing them will voice
their opinions to other kids and parents
Research by NOPWorld
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At the centre of conversation and of the
playground admired and respected by their
friends their opinion is actively sought after
and valued. They connect to a wider number of
people from different social circles,
communities, and generations through their desire
to be involved in things that interest them
Teen and Tween Influentials are three times as
likely to be involved in almost all household
decisions than the total sample
Research by NOPWorld
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The Influentials and charity
More likely to give, volunteer, see themselves as
long term givers Have very positive attitude to
charity and volunteering (80 think its cool to
volunteer) No more likely to look at a charity
web site
In short theyre socially connected, initiative
takers, interested in human interaction and it
flows over into charitable concern
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• And finally future givers?
• Creating the next generation of committed givers

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Those students who took part in G-Week and/or
Giving Nation are significantly more likely to
intend to give their time and money to charity in
the future
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• What can charities do?
• introduce Giving Nation into schools you work
  with
• create your page on the G-Nation web site
• promote G-Week and the Awards to get greater
  activity in your schools
• keep in touch use our services
• watch this space

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Andy Thornton Director Giving Nation 020 7566
4150 andy_at_g-nation.co.uk This presentation
on www.g-nation.co.uk/teachers/downloads See
also www.citizenshipfoundation.org.uk
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• 2005 Big year for charities
• 96 helped raise money for the Tsunami appeal of
  which 78 was in school
• Everyone claimed to have known someone that had
  visited the affected area
• 92 say it has made them want to do more for
  charity
• 69 said they would do more for charity given the
  chance

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