Global Competitiveness:

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International Business Partnerships
Global Competitiveness New Market Entry
Commercialization
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Global Competitiveness New Market Entry
Commercialization

• Will talk about
• Creative new market entry
• Global competitiveness
• International support to business
• Finding the business
• 3 stage process

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Thinking About Doing Business Internationally?

• Canadian Alberta Governments have experienced,
• Alberta ,
• international in-market expertise support,
• AB International offices - business contacts
  business intelligence,
• International development is difficult, complex
  expensive.

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International Business DevelopmentNeed Help or
Advice?

• In Canada Alberta
• Trade Commissioners at Foreign Affairs
  International Trade (DFAIT) Regional Offices
  (Calgary Edmonton),
• Alberta International Offices Trade (Calgary
  Edmonton) Trade Directors, research.

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International Business DevelopmentNeed Help or
Advice?

• International representation support for
  Alberta businesses
• Canadian Embassies Consulates
• (more than 150 cities abroad) Trade
  Commissioners,
• 9 Alberta International Offices.

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Albertas International Offices

• Alberta China Office Beijing
• Alberta Hong Kong Office
• CNPC Alberta Petroleum Centre (Beijing)
• Alberta Taiwan Office (Taipei)
• Alberta Japan Office (Tokyo)
• Alberta Korea Office (Seoul)
• Alberta UK Office (London)
• Alberta Germany Office (Munich)
• Alberta Mexico Office (Mexico City)
• Washington DC Office - Canadian Embassy

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Intent

• Alberta International Business Partnerships takes
  Alberta advanced technology businesses beyond
  borders to be Globally Competitive in Information
  Communications Technology (ICT) or Life Sciences

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Alberta International Business Partnerships

• Developed by
• Advanced Education Technology,
• Western Economic Diversification,
• International Intergovernmental Relations
• Albertas International Offices,
• International Offices Trade Division.

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Being Globally Competitive

• Going global or being globally competitive?
• Going global external markets
• Globally competitive all markets
• Competing abroad is important for growing a
  company being globally competitive means
  expanded knowledge, market awareness
  intelligence at home to compete with
  international competition in Alberta.

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Alberta International Business Partnerships

• For Alberta based technology businesses
• Requiring assistance, guidance direction
  enabling companies to more comfortably,
  strategically, effectively efficiently enter
  new markets,
• Providing targeted private sector, in-market
  expertise contacts, networks, market insight
  experience

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Alberta International Business Partnerships

• 4 priorities needed to expand commercialize
• a high level of market intelligence,
• networks,
• contacts
• your capital commitment .

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Alberta International Business Partnerships

• 3 stages of progressively greater access
  support in-market,
• 18 mo. pilot to ensure viability demand,
• 3 markets
• Hong Kong / China
• U.S. California
• India

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Alberta International Business Partnerships
Stage 1 Market Exploration

• Series of initiatives events including
• seminars,
• symposiums,
• round table discussions
• trade missions.
• Intended to educate provide opportunity to
  explore business opportunities in target
  markets.

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Alberta International Business Partnerships
Stage 1 Market Exploration
Key benefit Help eliminate market entry
barriers by providing important initial contacts
relevant information to enable informed
decisions.
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Alberta International Business Partnerships
Stage 2 - Partnership Engagement
Provides companies with the opportunity to work
with an in-market technology expert to identify
pursue specific opportunities.
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Alberta International Business Partnerships
Stage 2 - Partnership Engagement
Key benefit Will provide a cost effective way
to work with an in-market expert to establish the
necessary contacts to build your business in that
market.
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Alberta International Business Partnership Program
Stage 3 Market Penetration
Opportunity to establish an in-market presence,
on a short term basis, in a technology incubator
environment designed to grow nurture innovative
enterprises to pursue opportunities identified
through stage 2.
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Alberta International Business Partnership Program
Stage 3 Market Penetration
Key benefit Provide in-market office presence
to solidify business relationships commence
initial stages of in-market operations.
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Why are PartnershipsNecessary? China example
David Wong, ACO

• The Chinese dislike doing business with
  strangers helpful to be introduced properly by
  an intermediary known to both sides.
• If you make an independent initial approach, you
  should
• provide as much information as possible about
  your company
• what you hope to accomplish, preferably in
  Chinese.

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Why is all this Necessary?

• Business relationships are institutional not
  necessarily predicated on close personal ties.
  Good idea to cultivate personal friends in the
  bureaucracy however, it may take years.
• A host organization is often helpful as a partner
  when visiting China. Organizations should be
  carefully selected. Ability to get things
  accomplished in China often depends on clout a
  partner has with the bureaucracy.

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Chinese factories transform B.C. furniture seller

• Hamilton Spill has distribution in 22 countries
  now, and that is a direct result of using Asia as
  my manufacturing base. If I were still
  manufacturing in B.C.. The best I could be
  thinking of expanding to would be North America.
  Mick Verjee, Hamilton Spill

National Post, Saturday August 23, 2008, p. FP5,
Financial Post section
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If you would like a presentation for a larger
group, association or organization or, acquire
more information for your company, please
contact Doug Cameron Director, International
Trade Operations doug.cameron_at_gov.ab.ca (780)
427-6702