Introducing AppExchange Mobile

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Introducing AppExchange Mobile
Extend Salesforce and AppExchange apps to
handheld devices No Sync all updates occur in
background
Presented by Ethan AlexanderDirector, Business
Development AppExchange Mobileealexander_at_salesfor
ce.com
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Mobilizes Salesforce CRM

• Check/change case status
• Log new case
• Lookup solution
• Log emails and tasks
• Access customer information
• View, edit, create new contacts, accounts, roles,
  etc.

• Assign tasks from the field
• Log emails and calls
• Enter activity information
• Access customer information
• View, edit create new accounts, opportunities,
  contacts, etc.

• PLUS Applications you use from AppExchange!!!

AppExchange Mobile helps us touch customers
in real time, in a much less labor-intensive way
no more lugging laptops into the field.
Because we can capture each customer interaction
instantly, our CRM solution is richer and more
effective.

Business Systems Analyst FFF Enterprises
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Introducing
Deliver Everywhere
Create Publish
Secure Scalable
Mobile
ISV Standards
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The AppExchange Mobile Directory is Live!

• Event Management
• Expense Management
• Human Resource Management
• Order Management
• Market Research
• Product Management
• Recruiting
• Reseller Certification
• Return Authorization
• Quote Management
• Price Management
• Account Management
• Employee Performance Management
• Vacation Requests
• Document Management
• Many others

• Real Estate
• Healthcare
• Financial Budgeting
• Lead Finder
• Data Quality
• Bug Tracking
• Channel Fund Management
• Financial Management
• Channel Planning
• Channel Rebates
• Campaign Management
• Education
• Conference Management
• Sales Compensation Management
• Sales Methodology
• Credit Management

Over 60 Mobile Apps Available Today!
AppExchange Mobile-Ready
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Run Your Favorite On-Demand Apps Everywhere and
Deliver them in the most user friendly way
Customize Applications
Customize Fields
Customize Layouts
Customize Profiles
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Hanger Increases Sales by 2 with Mobile

We needed a mobile CRM system we could
launch quickly that would give the group access
to a whole slew of data. But the real reason for
CRM was to increase the efficiency of the sales
process. When I put customer data into the right
hands, ultimately I enhance the sale.

VP National Business Develop Hanger
Orthopedic Group
Challenge
Solution
Results

• Too much time spent filling out sales forms
• Unproductive reps when out of the office
• Highly mobile reps

• Desktop and mobile solution for reps
• Real time access to Salesforce standard and
  custom fields
• Deliver real time customer data to reps in the
  field
• Salesforce and AppExchange Mobile

• 2 increase in overall sales
• Faster sales process

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How Does it Work Architecturally?
AppExchange Mobile Administrative Console

• Over-the-Air Lifecycle Management
• Mobile Profile and User Customization
• Diagnostics
• Device and User Management

Carrier Networks
AppExchange Mobile Server
Devices

• Service Delivery
• Customization
• Integration
• Customer Data Management
• Application Administration

• Bi-directional, Differential Synchronization
• Security/Encryption
• Metadata Retrieval
• Hosted Server

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Democratizing Mobile Access to the Business
WebSupporting 95 of the Installed Mobile
Market Today
15
71
(beta)
(in development)
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Others
Other Platforms
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Mobile Devices OS Installed Base (NA) 2006
Source FTN Midwest Securities Research, 2005,
Market Share of Mobile Operating Systems
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How Customers Can Get Started and Pricing

• Contact your salesforce.com Account Executive
  (1-800-No-Software) to learn more
• Or, go to Contact Me About AppExchange Mobile
  at www.appexchangemobile.com