Tribune Broadcasting

1

• TV Stations, The Web
• Marketing Success
• Michael A. Silver
• VP/Strategy Development
• Tribune Interactive

2

• At Tribune, station web sites are part of
  Tribunes overall interactive strategy
• Two key missions
• Support station marketing
• Support Tribune Interactive network

3
Tribune Multimedia

• We define ourselves as a major-market multi-media
  company
• Tribune was an online pioneer
• Times Mirror merger joins video and print assets
  in more major markets
• Partnering for broadband

4
Chicago Tribune Does Streaming1920s-style!
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
Whats the purpose

• We seen 3 different visions of what a TV station
  web site is supposed to be
• A utility for the on-air product
• The next generation of the station
• A whole new business
• Were skeptical about choices 2 3

12
Our Viewpoint

• Very bullish on long-term prospects for our
  interactive businesses, but recognize the
  challenges locally and nationally
• Dont believe that most station sites can be
  important players within their markets national
  roll-ups will also be difficult

13
Our Focus

• Support on-air programming with terrific web
  experiences fan chat, polls, e-mails, contests,
  message boards, weather data
• Provide opportunities for fairly-priced
  mulitmedia packages
• Build newspaper and broadband partnerships

14
(No Transcript)
15
(No Transcript)
16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
Whats Next

• Redesign at all Broadcasting sites cleaner and
  more common ad positions
• Feedroom and more broadband partnerships
• Deeper local content with newspapers in New York,
  Los Angeles, Chicago, South Florida and Hartford
  

26

• TV Stations, The Web
• Marketing Success
• Michael A. Silver
• VP/Strategy Development
• Tribune Interactive