School Webinar

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Why are we here?
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Super Tuesday Outbreak

• NWS performed well
• EMs performed well
• Media performed well
• 57 people died
• Deadliest outbreak in more than 20 years
• What went wrong?

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NE OK/SW MO Tornado Outbreak

• NWS performed well
• EMs performed well
• Media performed well
• gt 20 people died
• What went wrong?

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Greensburg KS

• Near Total Devastation
• NWS performed well
• EMs performed well
• Media performed well
• 961 homes/business destroyed 523 damaged
• Only 11 fatalities
• What went right?

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Public Response to Warnings

• Do we know why people respond or dont to
  warnings? Who respondswho doesnt?
• Are our messages uniform? (are you sure?)
• Are we providing our products (information) in a
  format people want?
• Do we act as a team, or as a group of
  individuals, each with our own jurisdiction/respon
  sibilities?

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The Integrated Warning Team

• Who makes up the team?
• EM community
• Broadcast Media
• NWS
• What does it mean to be on a team?
• Have you consciously thought of yourself as part
  of a team larger than your organization?

It is not a question of how well each process
works, the question is how well they all work
together. -Lloyd Dobins
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Teams Need

• Common goals / shared purpose
• Well thought out strategy
• Committed team members
• Diversity
• The result of a great team is SYNERGY

Individually we are one drop. Together we are an
ocean.
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Why are we here?

• Weve got make sure we view ourselves as part of
  the team
• Weve got to better understand what makes people
  tick with respect to preparing for and responding
  to severe weather
• Weve got to examine how our team operates and
  look for ways to improve it

Never doubt that a small group of thoughtful,
committed people can change the world. Indeed, it
is the only thing that ever has.- Margaret Mead
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Whats our plan

• Learn more about each component of the team
• Tap leading experts to look at
• Societys response to warning
• Case studies
• Come up with ways to improve the team
• Get a process in place to make it happen