Innovative TV advertising

1
Innovative TV advertising Propeller 5-9 March/
2-6 April 2009
2
Over a third of respondents have seen an
innovative TV advert in the last 3 months
Can you think of any innovative TV adverts that
you have seen in the last 3 months? Base All
respondents
All respondents 1,000 16-34 454 ABC1 530
3
The T-mobile flash mob advert was the highest
recalled, but there was some confusion around the
brand
Which innovative TV adverts do you remember
seeing in the last 3 months? Open ended Base All
respondents who remember seeing an innovative
advert in the last 3 months
All respondents who remember seeing an innovative
advert in the last 3 months 352 size of word in
proportion with number of mentions
4
Of the three examples of innovative adverts
given, Dulux was the most recalled
Which of the following examples of innovative
advert that were recently shown on TV do you
recall seeing? Base All respondents
All respondents 1,000 16-34 454 ABC1 530
5
Overall, innovative TV adverts are welcomed and
enjoyed more than normal TV adverts
How much do you agree or disagree with the
following statements? Net agree Base All
respondents who have seen innovative adverts in
the last 3 months
All respondents 290 16-34 125 ABC1 157
unstable sample size