DRD Strategy and Goals

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DRD Strategy and Goals

• Fundamental goals Traffic safety, Traffic Flow,
  Service and supply of Traffic Information to the
  public
• Public service and obligation to ensure user
  payment in case of value added services.
• Meeting the demand for individualised and
  location-based traffic information delivered
  where and when it is needed and demanded.
• -gt Improving and developing existing and new
  products
• -gt Content and service provider

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Content and Service Providers
Private Telecommunication companies - (SMS,
WAP) Tele station (weather) Other
subscribers Radio stations Direct television
(TV2) Tele Text Newspapers
Public Internet National Radio and Tele
Text RDS-TMC Telephone service
Service Providers
Danish Road Authorities Road Directorate Counties
Municipalities Great Belt Bridge The Sound Bridge
T.I.C.
Collection of data Registration Quality
Control Service Provider
European TICs ERIC 3000 European Road Authorities
Automatic Data Collection Danish Meteorological
Institute
Police Falck Rescue Corps Road-reporters
Public Transport
Content Providers
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Products and messages
DR Traffic alarm
DR
T.I.C.
T.I.C.
DRD
www.trafikken.dk
www.trafikken.dk
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Traffic Information Products from the Dept. of
Road and Traffic Information

• Road and Traffic Information on e-mail and fax
• Internet map
• SMS service
• Guide books
• Newspaper articles and maps
• Data to service providers
• Tele text
• Web cameras

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Equation standard products

• Market price Basic price x broadcast factor

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End user/broadcast factor
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Dedicated and non-dedicated services

• Dedicated services The data is integrated in an
  individualised service, such as certain SMS
  services where the user is able to define his/her
  own route and/or require it at any given time. In
  this case the number of distributed messages plus
  an establishment fee pr. service determines the
  contract price.
• Non-dedicated services general information
  presented on a map on the Internet or similar
  medias and which the end user has to identify
  him-self and coordinate.

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Price model - Dedicated
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Price model Non-dedicated
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Calculating the price

• The final price to be paid every six month is
  calculated as Dedicated service Non-dedicated
  services
• The price related to the numbers of distributed
  messages in all dedicated services
• Numbers of non-dedicated services 10.000 DKr
• The price related to the total numbers of
  end-users in all non-dedicated services

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Example of Partnership
Communication Provider
Other road users
Traffic reporter
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The relation DRD - Euman

• Public - DRD Traffic Information
• Private - Euman Mobile technology
• Partnership Mobile services providing Traffic
  Information to the end-user
• Products SMS, WAP, Internet, ???
• Common goal Distribution and collection of
  Traffic Information as well as profit making by
  sharing competences and risks

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DRD - Core Competences

• TRAFFIC INFORMATION
• Collection of data
• Registration and quality control
• Service and content provider

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Euman - Core Competences

• INFORMATION SYSTEMS
• Integrating information
• System provider

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Partnership - VisionTraffic services as an
integrated part of Everyday services