ENERGY STAR

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ENERGY STAR SALES ASSOCIATE TRAINING

• Clothes Washers

(Updated September 2010)
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What is ENERGY STAR?

• ENERGY STAR is a
• government-backed program that helps consumers
  identify energy-efficient products.
• ENERGY STAR qualified products
• Save energy
• Save money
• Save the environment

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About ENERGY STAR
The ENERGY STAR mark ranks among the highest
level of influence on product purchase among all
consumer emblems, similar in ranking to the Good
Housekeeping Seal.
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ENERGY STAR Sales Value

• In 2009 alone, Americanswith the help of ENERGY
  STARsaved 17 billion on their energy bills and
  prevented greenhouse gas emissions equivalent to
  the annual emissions of 30 million vehicles.
• Consumer awareness and desire for efficiency
  savings is high
• In 2009, more than 75 of households nationwide
  recognized the ENERGY STAR label
• Of households that purchased ENERGY STAR products
  in the past year
• 80 of them reported the label as influential to
  their purchasing decision
• More than 90 of them reported they are likely to
  recommend ENERGY STAR products to friends

Source 1) EPA Office of Air and Radiation,
Climate Protection Partnerships Division.
National Awareness of ENERGY STAR for 2009
Analysis of 2009 CEE Household Survey. U.S. EPA,
2010. 2) ENERGY STAR Overview of 2009
Achievements. March 2010.
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ENERGY STAR QualifiedClothes Washers Overview

• ENERGY STAR
• The government-backed program dedicated to
  helping consumers protect the environment through
  superior energy efficiency. Look for the ENERGY
  STAR label on qualified clothes washers.
• ENERGY STAR qualified clothes washers
• Reduce energy consumption by about 30 compared
  to regular washers
• Reduce water consumption by over 50 compared to
  regular washers
• Can save an average of 15-20 gallons of water per
  load compared to a standard machine
• Save households about 70 a year on utility bills
• Incorporate high-efficiency features that help
  reduce energy and water consumption and
  improve performance
• Help prevent climate change by reducing the
  greenhouse gas emissions caused by burning fossil
  fuels at power plants

Source U.S. Environmental Protection Agency
(EPA) ENERGY STAR Program Savings will vary
depending upon room air cleaner usage.
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ENERGY STAR Qualified Clothes Washer Criteria

• Qualified clothes washers must be about 30 more
  energy efficient than federal standards and must
  meet stringent water efficiency criteria.
• Meeting the ENERGY STAR Criteria
• Clothes washer efficiency is measured by Modified
  Energy Factor (MEF) and Water Factor (WF).
• MEF is the ratio of clothes washer volume
  (capacity) divided by total energy consumption
  per load. The higher the value, the more
  efficient the clothes washer
• WF is the ratio of water use divided by clothes
  washer volume (capacity). The lower the value,
  the more efficient the clothes washer
• Starting on January 1, 2011, clothes washers will
  need to have a MEF of 2.0 or greater and WF of
  6.0 or lower to qualify for ENERGY STAR.

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Saving Energy Saving Money

• ENERGY STAR qualified products use less energy
  and cost less to operate resulting in

• The majority of the energy consumed by
  conventional clothes washers is used to heat
  water.
• By using less water, qualified clothes washers
  reduce the amount of energy needed to heat the
  water
• By dramatically reducing energy and water
  consumption, ENERGY STAR qualified clothes
  washers help save about 70/year on utility
  bills.

Source U.S. Environmental Protection Agency
(EPA) ENERGY STAR Program
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ENERGY STAR Qualified Clothes Washer Savings

• A full-sized ENERGY STAR qualified clothes
  washer uses
• 10-20 gallons of water per load, compared to
  the 30-35 gallons used by a standard machine.
• Savings from using less water include not
  only the gallons of water, but also reduce
  water heating and fees often tied to water
  usage, such as sewage and water treatment
  costs.

Average Water Use Per Cycle
Source U.S. Environmental Protection Agency
(EPA) ENERGY STAR Program
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Saving Energy HelpsProtect the Environment

• By using less energy, qualified clothes
  washers help prevent climate change by reducing
  the greenhouse gas emissions caused by burning
  fossil fuels at power plants.
• By reducing water consumption, they also help
  protect our lakes, streams, and oceans.

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ENERGY STAR Clothes Washer Features

• Many qualified clothes washer models incorporate
  high-efficiency features such as
• Higher capacity with front- and top-loading
• options without central agitators
• High-pressure spray rinsing that saves water
• compared to filling and draining the tub
• High-speed spin options that reduce drying
• time and energy usage
• Efficient motors and precise settings that can
• save energy and water

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Clothes Washers Energy Saving Tips

• Try cold water. Switching the temperature setting
  from hot to warm can cut energy use in half for
  washing one load. Using the cold cycle reduces
  energy use even more.
• Use the right detergent. Always use
  high-efficiency detergent in front-loading
  machines. Using regular detergent can lead to
  poor washing and rinsing performance.
• Dont add extra detergent. Never use more
  detergent than specified. The recommended amount
  is plenty to get your clothes clean. Adding more
  can result in detergent residue in your clothes,
  and will make your machine use extra rinse
  cycles, wasting time, energy, water, and money.
• Run full loads. Washing a few full loads as
  opposed to many smaller loads will save you time,
  energy and money.
• Spin it dry. Choose a high spin speed or the
  extended spin option to wring out the extra
  moisture in your clothes. This reduces the time
  and energy it takes to dry your clothes.
• Consider the clothes line. Air-drying clothes
  outside or on a drying rack helps them last
  longer and saves energy.

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ENERGY STAR Clothes Washer Brands

• Trusted brands like these
• Whirlpool
• GE
• Kenmore
• Maytag
• Frigidaire

Customize as appropriate
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Find Rebates in Your Area

• Database for Incentives Joint Marketing
  Exchange (DIME)
• Help your customers save even more
• Visit www.energystar.gov/DIME to find
• Appliance rebates in your area
• Incentive amounts, start and end dates
• Name, location, and contact information of rebate
  sponsors
• Retailers and manufacturers can also
• Connect to local energy efficiency program
  sponsors (e.g., utilities).
• Find joint ENERGY STAR promotional and marketing
  opportunities.
• Promote your program! Contact your ENERGY STAR
  partner account rep or e-mail efficiencyrebates_at_en
  ergystar.gov.

Disclaimer EPA and DOE do not provide financial
incentives for promoting or purchasing ENERGY
STAR qualified products. This tool is provided as
a courtesy to share information with partners on
the financial incentives available from utilities
and other energy-efficiency program sponsors.
Please direct your questions and comments about
these incentives to the requesting organization
or sponsor.
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ENERGY STAR as Your Sales Partner
Partner with ENERGY STAR and increase sales and
customer loyalty by providing energy savings and
environmental benefits.

• Create Business Value
• Differentiation
• Arm your staff with knowledge
• Provide your customers products of choice
• Grow your customer base
• Attract and retain customers
• Help your customers save money and watch them
  keep coming back

• Create Social Value
• Reducing energy use helps decelerate climate
  change by preventing greenhouse gas emissions
• Lower energy bills for your customers
• Boost your brands environmental image

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• A user-friendly and easily navigable micro-site
  containing training tools for partners.
• Users can navigate throughout four main
  categories to find training resources relevant
• to them products, campaigns, utilities/energy
  efficiency program sponsors,
• and buildings/plants.
• Benefits
• EASY Access to all ENERGY STAR training
  materials and resources on your own.
• ACCURATE The most current training materials to
  share with your sales associates for increasing
  the sale of ENERGY STAR qualified products and
  services.
• RELEVANT A location for collaboration and idea
  exchange with other partners.

To LEARN MORE, visit the ENERGY STAR Training
Center page at www.energystar.gov/training
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Questions

• For questions about ENERGY STAR qualified clothes
  washers
• Write to appliances_at_energystar.gov
• Call (888) STAR-YES
• For additional information about clothes washers
  including
• Qualified products lists
• Special offers
• Savings calculators
• Visit www.energystar.gov/clotheswashers