LifeMatrix - PowerPoint PPT Presentation

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Title:

LifeMatrix

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... by Mediamark and Roper ASW based on values, life stage, and lifestyle. ... the 10 LifeMatrix segments index average or above average on magazine readership. ... – PowerPoint PPT presentation

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Title: LifeMatrix


1
LifeMatrix is a new segmentation tool developed
by Mediamark and Roper ASW based on values, life
stage, and lifestyle. Compared to the average
U.S. adult, seven out of the 10 LifeMatrix
segments index average or above average on
magazine readership.
Source MRI Fall 2001
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