Agenda

1
Agenda

• Opening Remarks
• Automotive Marketing Trends
• Station Opportunities
• Internet
• Target Markets
• Used Cars
• Tier 2
• Panel Discussion
• Moderator - Scott Heath, GSM, KSWB-TV (San
  Diego)
• Panel Discussion
• David Buonfiglio, VP/Local Sales, Internet
  Broadcasting
• Larry Cuneo, President, CarSoup.com
• Paul Accinno, President/CEO, WorldDealer Inc

2
Automotive Spending

• Chg
• 2006 vs 2005
• Total Spending -6.60
• Total Sales -2.80
• Total Spot 6.70
• Domestic Spending -10.60
• Domestic Sales - 7.70
• Domestic Spot 0.80
• Import Spending -1.30
• Import Sales 4.80
• Import Spot 13.70

Ford 0.7
Toyota 7.1
Ad Spending Source TNS Media Intelligence Unit
Sales Source Automotive News
3
Automotive Spending
Ad Spending Source TNS Media Intelligence Include
s Tier 1, 2 3
4
Automotive Spending
Ad Spending Source TNS Media Intelligence
Includes Tier 1, 2 3
5
Automotive Spending
Television Includes Broadcast Cable Source
NADA Industry Analysis Division
6
Trends

• The Domestics are loosing the
• battle in key markets
• New York Metro U.S. Media Capital/Formulate
  Opinions
• LA (Calif.) Trend Setter/Cool/Environmentalis
  ts
• Miami (So. Fla.) Large Hispanic Market
• Wash DC Policy Developed
• Since 2002 GM sales are down a combined 20
  while
• Toyota has increased 36!

Source R.L. Polk
7
The Purchase Funnel
8
Automotive Spending
2005 primary source of informationall intenders
January -September
Source CNW Marketing Research/Time Inc.
Automotive Purchase Process (c) December 2005
9
Automotive Spending
2005 primary source of informationall intenders
January -September
Source CNW Marketing Research/Time Inc.
Automotive Purchase Process (c) December 2005
10
Automotive Spending
2005 primary source of informationall intenders
January -September
Source CNW Marketing Research/Time Inc.
Automotive Purchase Process (c) December 2005
11
Automotive Spending
2005 primary source of informationall intenders
January -September
Source CNW Marketing Research/Time Inc.
Automotive Purchase Process (c) December 2005
12
Automotive Spending
2005 primary source of informationall intenders
January -September
Source CNW Marketing Research/Time Inc.
Automotive Purchase Process (c) December 2005
13
Automotive Spending
2005 primary source of informationall intenders
January -September
Source CNW Marketing Research/Time Inc.
Automotive Purchase Process (c) December 2005
14
Opportunities Internet Target Markets
Used Cars Tier 2

• Internet
• Convergence Media
• Broadcast/Web/Mobile Marketing
• Changing Sales Environment NYT FexEx Economy
• Anything, Anywhere, Anytime
• Target Markets
• Dealers that concentrate only on M18-49 could
• be missing the boat!
• Boomers People buy on average7 vehicles
  after 50
• Women Huge purchasing market but still
  offended
• by treatment at dealerships
• Youth Inventing new ways to communicate...YouTu
  be,
• MySpace...mobile marketing.

15
Opportunities

• Tier 2
• Focused Ad Group
• Micro Sites
• Web Shopping
• Tools

16
Opportunities

• Tier 2
• Focused Ad Group
• Micro Sites
• Web Shopping
• Tools

17
PANEL DISCUSSION Moderator Scott Heath,
GSM, KSWB-TV (San Diego) Panel David
Buonfiglio, VP/Local Sales, Internet Broadcasting
Larry Cuneo, President, CarSoup.com
Paul Accinno, President/CEO, WorldDealer Inc