The Membership Puzzle

1
The Membership Puzzle

• September 17, 2005

2
Edge Pieces are First Theyre Already Here

• Why did you join this club?
• Why would anyone else join this club?
• Do we really want more members?
• Who should we invite?
• Do we have something for them to do?
• How will we orient new members?
• Why would new members invite others?

3
Pieces Dont Just Happen

• Whats the plan?
• Review the current club status
• Membership Committee
• Have a goal
• Specific Actions
• Public Relations
• Intentions

4
Continue to Add Pieces

• Club Brochure is Important
• Membership Benefits
• Meeting Details
• Project Descriptions with Photos
• Club Needs
• Rotary Overview
• Contact Pricing Information

5
Never Stop Adding Pieces

• Are your club programs Attractive?
• Advanced scheduling is key
• Educational, Relevant, Magnetic
• Speakers can invite guests
• Speakers can become members
• Speakers can help with projects

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Looking for Specific Pieces

• Who is Missing from your club?
• Community leaders
• Business leaders
• Media Representative
• Women
• Young Adults
• Wealthy

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Go Find the Pieces

• Hi. Im Chuck Fitzgerald with the Peoria
  Rotary Club and I would like to get on your
  calendar and update you on what were doing here
  in the community. Since we are both leaders in
  town it makes sense that we should know each
  other.

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New Pieces Must Fit

• They come back if
• they feel welcome
• it was worth their time
• they think they can contribute
• You should
• tell them why you come back
• ask them to come back
• ask for their help

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Securing New Pieces

• First steps are critical
• Have a formal induction
• Assign a mentor immediately
• Give them reading homework
• Rotary training in every meeting
• Take em to another club within 30 days
• Fireside Chat within 30 days
• Service project within 30 days

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Keeping it Together 1
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Keeping It Together 2

• Service has different looks
• Worthwhile Projects
• Keep the fines to a minimum
• Encourage business referrals
• Plan social times
• Family of Rotary
• Thank You

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Non-Rotarian Pieces

• Interact Clubs
• 14-18 year olds
• Project Helpers
• Future Rotarians
• Rotaract Clubs
• 19-30 year olds
• Project Helpers
• Future Rotarians
• Community Corps
• Project Helpers
• Future Rotarians

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Tapping Arizonas Growth

• Rotarians moving into the area
• New Communities New Clubs
• Anthem RC in 2003
• Peoria North RC in 2005
• Deer Valley Midday RC in 2005
• Verrado RC in 2006
• Needs are increasing but so is the help!

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The Value of New Pieces

• Many hands ease the load
• New ideas
• New energy and enthusiasm
• Attract better programs
• More business contacts
• Improves the community

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The Membership Puzzle

• Everyone wants to help, but
• most dont know how.
• We have what they are looking for,
• we can show them how to help.
• When we invite someone to join us,
• we are helping them.

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Thank You!

• Chuck Fitzgerald
• Peoria Rotary Club
• 623.594.6093
• chuck_f_at_cox.net