ICE CREAM SURVEY

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ICE CREAM SURVEY

• Presented by Team 6

Alias Smith Tom Jones Betty White F. Loops
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Purpose Statement
Respondent/Segment Question
10 Likert Questions
Global Satisfaction Question
Gender and Demographic Questions
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Primary Initial Factor Analysis Results

• 4 Significant Factors

• Factor 1
• Factor 2
• Factor 3
• Factor 4

All 4 factors account for 71.37 of the variance
in the Likert items
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Primary Initial Factor Analysis Results

• Factor 1
• I consider ice cream as the best after meal
  dessert.
• Eating ice cream from this franchise puts me in a
  better mood.

• Factor 2
• I believe this ice cream franchise does not offer
  enough variety.
• I like this chain because of its fast and
  friendly service.
• This franchise does not have a lot of floor space
  to sit and socialize
• This franchise provides an unpleasant
  ambiance/atmosphere.

• Factor 3
• I prefer this chain because of its many
  convenient locations.
• Ice cream from this franchise is fattening.

• Factor 4
• This franchise is very expensive.
• I prefer this franchise because of its high
  quality ingredients.

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Primary Reliability Analysis Results
Unreliable Items Reliable Items
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Primary Reliability Analysis Results

• Final Coefficient Alpha
• Factor 1 .795
• Attitude Dimension
• Factor 1 Mood Factor
• Likert Summated Ratings Score
• Factor 1 Mean 4.23

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Satisfaction Index
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Mean for Likert Questions
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• F
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S U R V E Y
Thank You for Your Participation!
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• QUESTIONS