AN INTRODUCTION

1
MEDIA LITERACY THROUGHOUT THE CURRICULUM

• AN INTRODUCTION

PRESENTER Belinha De Abreu, Ph.D. Media
Literacy Educator
2
Why Teach Media Literacy?
3
What is Media Literacy?

• Media Literacy is a 21st century approach to
  education. It provides a framework to access,
  analyze, evaluate and create messages in a
  variety of forms from print to video to the
  Internet. Media literacy builds an understanding
  of the role of media in society as well as
  essential skills of inquiry and self-expression
  necessary for citizens of a democracy.

4
FACTS FIGURES

• Television viewing is the 1 after-school
  activity for 6-17 year olds. (Kaiser
  Family Foundation)
• -The time spent watching television has increased
  by 10 from 1997 to 2002 and is expected to
  increase through 2010. (Rubin, 7-2004)
• In the average American home with children, the
  TV is on nearly 60 hours a week.
• (The Family and Community Critical Viewing
  Project)
• The average child sees 20,000 TV commercials
  every year. (TV-Free America)

5
FACTS FIGURES

• 85 of teens ages 12-17 engage at least
  occasionally in some form of electronic personal
  communication, which includes text messaging,
  sending email or instant messages, or posting
  comments on social networking sites
• 55 of online teens ages 12-17 have created a
  profile on a social networking site such as
  Facebook or MySpace
• 47 of online teens have uploaded photos where
  others can see them, though many restrict access
  to the photos in some way
• 14 of online teens have posted videos online.

Pew Internet and American Life Project - 2007
6
GENERATIONS
7
A SNAPSHOT
8
A SNAPSHOT
Text messaging Has become the most popular
form of communication for young adults.
Do we use it in the classroom?
9
A SNAPSHOT
Advertisers are beginning to use the social
networking/text language to communicate with
teens and young adults.
10
ASSESSMENT

• What does all of this mean in our classrooms
  today?
• Are students that much
• different from previous ages?
• How are we meeting their needs?

11
21st Century Students
There is remarkable consensus among educators
and business and policy leaders on one key
conclusion we need to bring what we teach and
how we teach into the 21st Century.
TIME Magazine, December 18, 2006
12
21st Century Skills
Graph by Partnership for 21st Century Skills
13
21st Century Skills
Based on the Partnership for 21st Century
Skills Every student in this country must be
A critical thinker A problem solver
An innovator An effective communicator
An effective collaborator A self-directed
learner Information and media literate
Globally aware Civically engaged
Financially and economically literate
14
WHAT DO YOU KNOW ABOUT THE MEDIA AND POP
CULTURE?
15
ADVETISING
They know all of these products. Do you?
16
TRUTH OR FICTION?
Photograph of Michael Jackson's face taken
during a court trial.

17
TRUTH OR FICTION?
Canadian man raises enormous 89 lb., 69-inch cat.
18
TRUTH OR FICTION?

• Only five companies own all the major media
  conglomerates in the United States.

19
POPULAR CULTURE

• In a 30 minute broadcast in the United States,
  how much time is devoted to commercials?
• a. 10 min b. 5 min.
• c. 15 min d. 20 min.

20
POPULAR CULTURE
The fastest growing soft drink in the hip-hop
community is a. Pepsi b. Sprite c.
Fanta d. Ginger Ale
21
POPULAR CULTURE
Who was voted the most popular tween in 2007?
A. Jamie Lynn Spears B. Lindsay
Lohan C. Miley Cyrus D.
Dakota Fanning
22
POLITICAL SATIRE
23
THE LITERACY MOVEMENT

• Traditional Literacies
• Reading Writing
• Visual Literacy
• Symbols, Signs, etc.
• Information Literacy
• Computers, Internet--Technology
• AND
• MEDIA LITERACY

24
MEDIA LITERACY
25
The challenge for education is to help young
people navigate the sea of messages flooding into
their lives daily through TV, movies, radio,
music, video games, magazines, etc.
MEDIA LITERACY
-MARY MEGEE Director of the Media Education
Laboratory of Rutgers University-Newark College
of Arts and Sciences,
26
NATIONAL MEDIA LITERACY CONCEPTS

• All media messages are "constructed."
• Media messages are constructed using a creative
  language with its own rules.
• Different people experience the same media
  message differently.
• Media are primarily businesses driven by a profit
  motive.
• Media have embedded values and points of view.

27
STUDENT LEARNINGS

• Who created this message and why are they sending
  it?
• What techniques are being used to attract my
  attention?
• What lifestyles, values and points of view are
  represented in the message?
• How might different people understand this
  message differently from me?
• What or Who is omitted from this message?
• Center for Media Literacy

28
LEARNING OUTCOMES

• CRITICAL THINKING
• ANALYSIS
• ORGANIZATION
• BRAINSTORMING
• COOPERATION
• RESEARCH

29
MEDIA SNAPSHOT

• WHO ARE THEY?
• 11,000 print outlets (1,500 dailies and
  weeklies)
• 10,225 radio stations
• 1,600 TV stations
• 1,300 cable systems
• Targeted Magazines
• The Internet

BUT, 5 CORPORATIONS OWN ALL THE MEDIA!!
30
NEWS MEDIATV, NEWSPAPERS, RADIO

• What is television news really about?
• What are the major differences between TV,
  Newspapers, and Radio?
• Who decides what we see and hear?

31
PHOTOGRAPHY IMAGES STEREOTYPES

• Are the images we see real?
• What stereotypes are created by the pictures we
  see daily?

32
POLITICS THE MEDIA

• What is happening in our current election?
• How does the media affect our political views?
• Has the media changed politics?

33
ADVERTISING PART 1

• Smoking
• -Who is Phillip Morris?
• -Why anti-smoking ads?
• Body Image
• -Who is affected by Anorexia and
• Bulimia?
• -What is bigorexia?

34
ADVERTISINGPART 2

• What affect does it have on children and adults?
• Who is targeting our kids?
• Can advertising be fun?

35
CONNECTIONS TO CONTENT AREAS

• Social Studies
• Language Arts
• Math
• Science
• Foreign Language
• Technology

36
LESSON IDEAS
SOCIAL STUDIES -Milestones of
History -Pulitzer Prize Photos -Historical
Fiction vs. The Documentary LANGUAGE
ARTS -Analysis of Media Messages Ex.
Television Shows, Newspaper Articles,
etc. -Production Elements Ex. Scriptwriting
Storyboarding
37
LESSON IDEAS
MATH -Advertising Cost Analysis -Ratings Tele
vision and Film -Media Ownership SCIENCE -Pharm
aceutical Advertisements The face of the drug
industry. -PhTesting Products Their claims
Truth.
38
LESSON IDEAS
FOREIGN LANGUGE -Global Issues - World
Perceptions -Fast Food Around the
World TECHNOLOGY -Television Production Podcasti
ng -Instant Messaging Blogging -Web
Design Wikis -Flickr iGoogle -YouTube Te
acherTube
39
LESSON IDEAS http//www.media-awareness.ca/englis
h/index.cfm
40
LESSON IDEAS http//www.aml.ca/home/
41
LESSON IDEAS http//interact.uoregon.edu/medialit
/JCP/index.html
42
LESSON IDEAS
Arthurs Guide to Media Literacywww.pbskids.org/a
rthur
43
LESSON IDEAS http//www.pbs.org/teachers/vote2008
/blueprint/index.html
44
LESSON IDEAS http//www.pointsmartclicksafe.org/
45
LESSON IDEAS http//pbskids.org/itsmylife/?campai
gnnoflash_itsmylife
46
LESSON IDEAS http//www.ciconline.org/home
47
LESSON IDEAS http//www.frankwbaker.com/
48
LESSON IDEAS http//www.adflip.com/
49
LESSON IDEAS http//www.mediasmart.org.uk/
50
LESSON IDEAS http//secondlife.com/
51
Did You Know? http//www.youtube.com/watch?vpMcfr
LYDm2U
52
WHAT IT ALL MEANS?

• Literacy Comes in All Forms in the 21st Century.
• Educators Have an Important Role in Helping the
  Growth of Media Literate Citizens.
• Pop. Culture and the Media are a Strong Force
  Within our Society Which Cultivates Students
  Likes and Dislikes.
• Our Students Need You! Educators- to Provide
  Training in Real Thinking Skills.
• Our Concepts of Teaching Must Change In Order to
  Get Below the Surface and Reach Our Students.

53
A PARTING THOUGHT
They may be digital natives, but their
knowledge is surface level, and they desperately
need training in real thinking skills.
Hargadon, S. April 2008. Teaching Digital
Natives. Technology Learning, 28(9), 52.
54
MORE LESSON IDEAS
NCTE ISBN 0814130488ISBN-13 9780814130483
Neal Schuman PublishersISBN 1-55570-596-0
55
CONTACT INFORMATION

• Belinha De Abreu, Ph.D.
• Media Literacy Educator
• 860-339-5151 home office
• 203-668-7392 - cell
• Belinha.deabreu_at_ischool.drexel.edu
• or
• deabreu1_at_juno.com