Creating More Value for

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CEO SWATWEB 2.0

• Creating More Value for
• SMALL and Mid-size Business
• Stakeholders
• Summer 2008

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CEO SWAT Product Features and Price
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CEO SWATTwo Minute Drill
CEO SWAT is a business assessment tool for C
Level managers. CEO SWAT packages business
analysis tools to determine a companys
vulnerabilities and risks. CEO SWAT conducts
over 200 assessments reviewing products, clients,
markets, business departments and functions,
critical success factors and macro-risks. CEO
SWAT requires departmental managers to focus on
critical success factors to assure that business
departments are aligned and that future
profitability and growth is a shared concern of
the companys management team. CEO SWAT
requires that department managers outline and
score action items that address specific problems
so the CEO can perceive all enterprise risk
factors and make informed executive decisions
based on corporate priorities and expected return
on investments.
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CEO/COO Concerns Interests

• Investors require a growth story and strategy
  thats believable. The board wants corporate
  governance, risk and compliance concerns put to
  rest.
• Questions concerning management team, talent
  development, preparation, resource and depth. Can
  I count on these people?
• Time is valuable and the need to deliver tangible
  results is a pressing concern. Too many meetings,
  no time for friends and family. Constant
  vigilance is required to stay ahead and stay on
  top of present situations to manage change.
• Should we stay the course or change? The need to
  assess continuous outside opinions (investors,
  legal, government, stakeholders, board, etc.)
  inhibit the desire to address change.
• Managed growth requires a deep understanding of
  companys markets. How can we keep competitive
  advantage? What is our competitive advantage?
  Who are our customers and how can we best serve
  them?
• We have leadership and resource needs. How do we
  effectively allocate capital to address needs.
  What initiatives address our greatest risk and
  produce optimal return on investment?
• CEO SWAT will Develop thought-leadership and
  trust.

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ProfitOptimizerWhat Is It?

• Business Intelligence Tool
• Performance Measurement 
• Builds Management Team
• Stops Capital Leakage 
• Risk Management Program
• Product and Market Discovery
• Enhance Equity Valuation
• Manage Transparency
• Effective Corporate Governance

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CEO Risk ReviewOpportunity Team Assessment

• Template 1 Market and Competitive
  Assessment
• Template 2.1 Product Service Grouping,
  Customers
• Template 2.2 Product Service Grouping,
  Suppliers
• Template 2.3 Product Service Grouping,
  Competition
• Template 2.4 Product Service Grouping, Market
  Dynamics
• Template 3.1 General Management
• Template 3.2 Sales/ Marketing Management
• Template 3.3 Operations and Production
  Management
• Template 3.4 Facilities Management
• Template 3.5 Financial Management
• Template 3.6 Planning and Information
  Management
• Template 3.7 People and Human Resource
  Management
• Template 4 Financial Ratios
• Template 5 Business and Financial
  Plan Assessment
• Template 6 Scoring Specific Critical Success
  Factors
• Template 7 Scoring Generic Critical Success
  Factors
• Template 8 SWOT Analysis
• Template 9 STEEPLE Analysis

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WEB 2.0Applications

• User Generated
• Business Intelligence
• Demand Aggregation
• Capital Credit
• Capacity Utilization
• Hedging
• Product Marketing
• Psychographics / IAO

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• Sum2 is dedicated to the commercial promotion of
  sound practices. Sum2s objective is to assist
  businesses to implement corporate sound practices
  that add exponential value for shareholders,
  employees, clients and to the communities in
  which they operate and serve.
• Sum2 identifies its core competency to be the
  creative application of sound practice principles
  to the industries and businesses that we serve.
  Sum2s SMB 360 is a clear example of this
  creative application of sound practices to an
  industry need. Sum2 is dedicated to corporate
  responsibility, ethical business practices,
  customer service excellence and delivering to our
  clients a unique and essential value proposition.
  We uphold these values in all our work and
  continually strive to deliver on the commitments
  that we make to our clients.
• All products marketed by Sum2 are focused on
  risk mitigation. We look to creatively package
  and bundle solution suites that address targeted
  client and industry market segment requirements.
  All product marketing activities and business
  development initiatives are guided by and conform
  to a clearly identified industrial application of
  sound practices.
• We appreciate your business and look forward to
  hearing from you about our products and how we
  can improve it.
• PO Box 665
• Oakland, New Jersey 07436
• 973.287.7535
• customer.service_at_sum2.com

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Contact Details

• James McCallum
• President
• PO Box 665
• Oakland, NJ 07436
• 973.287.7535
• E-mail president_at_sum2.com
• Podcast Better Process Manufacturing
• GRC for SME Manufactures
• Website www.sum2.com
• E-Commerce Buy ProfitOptimizer Here

Thank You for Your Interest