Delhaize Presentation

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• Delhaize Presentation
• Presented by
• Jan Claessens
• Senior Category Manager
• Fresh Meat Delhaize
• 17 November 2006

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Delhaize Group
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139 years of history

• 1867 Jules Delhaize Jules Vieujant open first
  Delhaize-store, in Charleroi
• 1914 500 stores, all over Belgium
• 1957 opening first supermarket on European
  continent (Place Flagey Brussels)el)
• Seventies start of the international expansion

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Activities in 8 countries on 3 continents
United States 1.537 stores Food Lion, Hannaford,
Sweetbay, Kash n Karry, Harveys
Belgium, Luxemburg, Germany 808 stores
Greece 135 stores
Emerging markets Czech Republic, Romania,
Indonesia 156 stores
Delhaize Group Sales 18,6 billion 180.000
associates
Figures End 2005
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Activities in 8 countries on 3 continents
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Delhaize Belgium

• Home base of Delhaize Group
• 808 stores, 8 store formats
• Food
• Experts
• Market share 26
• 16.000 associates
• Sales 4,0 billion

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130 supermarkets Delhaize
189 AD (affiliates)
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Proxy 141 Delhaize
19 Delhaize City
54 Shop n Go
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131 Di (drugstore)
100 Tom Co (petshops)
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41 Cash Fresh
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Strategy Delhaize Belgium

• What does our customer want?
• To have a large choice
• To find what he is looking for
• To pay the right price
• To feel at home in our stores
• To look after his health
• Delhaize. Quality makes us different.

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To have a large choice
Live like you wish
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To find what he is looking for

• Via
• Clear in store communication
• Correct price labelling
• Good stock management
• Helpful associates

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To pay the right price

• Delhaize offers products for every budget, with
  quaranteed quality
• National brands
• Prices constantly compared with those of
  competitors
• Delhaize private label
• Quality at least as good as national brands
• At least 10 cheaper
• 365
• Products for every day use, of good quality
• Same price as discounters
• Produce
• Sold every day at best market price

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To feel at home in our stores

• For every customer a Delhaize store in the
  neighbourhood
• Clean and pleasant stores
• Friendly and motivated staff
• Delhaize takes care of environment, mobility and
  diversity

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To look after his health

• Delhaize, thé reference for healthy food
• Products
• Large produce assortment
• 650 organic products
• Health department in stores
• Products for specific dietary needs
• Quality and food safety
• Quality label Controle Origine
• HACCP in stores and distribution centers
• ISO 9001-certification for cold chain

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To look after his health

• Information
• Logos for products with added nutritional value
• Health campaigns (in store and media)
• Raise awareness of associates
• Partnership with Olympic Health Foundation

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Meat Department
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Types of meat sales

• Supermarket ? full self-sevice
• City ? full self-service
• AD ? service and self-service
• Proxy ? service and self-service
• ShopGo ? full self-service

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Types of meat delivery

• Delivery of technical pieces of meat
• prepared packed in store (650 butchers)
• ? 80
• Delivery of bulk products prepared by supplier
• repacked in store
• ? 15
• Delivery of products ready for sale
• packed by supplier
• ? 5

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Division of the fresh meat categorysupermarkets
in tonnage
Beef 41
Porc 39 -
Veal 10
Lamb 8
Offal 1,5 -
Horse 0,5 -
Total 100
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Origine of meat in supermarkets
Beef 90 7 3 Belgian meat Meritus Import meat Belgian Organic meat
Porc 95,5 4 0,5 Belgian meat Certus Belgian organic meat Import meat
Veal 100 Belgian meat BCV
Lamb 78,5 21 0,5 New Zealand Australia EU Belgian organic meat
Offal 100 Belgium
Horse 100 South America
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The future of the meat departement

• Quality constant level
• Health more and more important
• Security delicate subject
• Convenience change of lifestyle
• Traceability consumer trust in product
• Profession personal recruitment

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Questions?