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Introduction

• US Consortium for Ocean Leadership with
  responsibility for IOOS outreach and advocacy
  reporting to the IWGOO
• Chair, Global Ocean Observing System Scientific
  Steering Committee
• Chair, GOOS Advocacy, Outreach and Role of
  Industry Working Group
• Chair, UK Ocean Processes Evidence Group
• Chair, The Global Alliance for Industry, Climate
  and the Oceans
• Vice President, Institute of Marine Engineering,
  Science and Technology
• Professorial Research Fellow, London School of
  Economics

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Outline

• Introduction
• Marine observation and industry
• Industry engagement
• Outreach and advocacy activities

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Marine observation and Industry

• Industry involvement in marine observation falls
  into three categories
• Industry providers Suppliers of components of
  the observation system
• Intermediate Users Businesses that add value to
  observation system outputs to serve specific
  societal or business needs
• End Users Industries whose operations and
  business practices benefit from marine data and
  information

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Provider Industries

• Sensors
• Instruments
• Systems

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Provider Industries

• Satellites and sensors
• Launch capacity
• Ground stations

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Provider Industries

• Communications
• Data management
• Software

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Intermediate Users

• Value added service providers who take
  data/information and tailor it for a specific use
• Provide value added services to public and
  private clients

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Intermediate Users

• Benefits delivered to end users are generally not
  provided by a single organization
• More usually delivered by multiple organizations
  providing different components (and
  merging/mashing different types of
  data/information)
• Not a simple linear end-end service chain
• More like a jigsaw puzzle with multiple value
  added service providers connected in complex and
  ever changing ways
• As they adapt new capabilities, data and
  knowledge
• As they compete to produce better and more cost
  effective products and services

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Meeting End-User Needs

• Intermediate Users integrate multiple islands of
  data/information
• Data only gets used if they know where to find
  it, are allowed to access it and can determine
  fitness for purpose
• Through effective integration of data and use of
  models can unlock data/information leading to
  improved public and private sector end use and
• Creation of entirely new applications

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End Users

• Ultimate beneficiaries of marine observations
• Use value added products built in whole or in
  part on marine data/information as an input to
  their operational and business planning to help
  them meet statutory safety and environmental
  protection objectives
• May not even realize that they use marine
  data/information

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Advocacy for marine observations

• Marine observation systems will only be
  adequately supported if we effectively sell the
  societal and business benefits in a clear,
  concise, understandable and consistent way
• Need a constituency of well informed advocates in
  government, academia, professional institutions,
  industry and the public who consistently (and
  persistently) promote the benefits of integrated
  marine observations

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Industry outreach and advocacy

• Need to engage end users from a wide range of
  business sectors in advocacy for marine
  observations
• To do this need
• Marketing/sales tools
• An effective group of large multinational
  businesses willing to support the cause
• Concerted advocacy campaigns

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Building an Effective Industry Advocacy Group

• Working with trade associations, professional
  bodies and individual major companies to create
  an advocacy network comprising
• A leadership group of major multinational
  businesses covering a broad range of industry
  sectors
• International and national sectoral trade
  associations

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• Industry leadership group
• Exchange of best practice between sectors
• Access to impartial advice
• Advocacy group

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Offshore Oil and Gas Sector

• Working with Oil and Gas Producers Association
  and individual companies in advocacy
• Also looking at how they can contribute directly
  with data (eg SIMORC)

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Ports and Shipping Sector

• Working with individual companies, trade
  associations and classification societies to
  engage them in advocacy

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Extending to other sectors

• ENERGY

FINANCE/INSURANCE
HEALTH
TOURISM / LEISURE
AGRICULTURE
MINING
TRANSPORTATION

• Primary hook for these non maritime sectors is
  importance of ocean observations and forecasts in
  improved weather forecasts and reduced
  uncertainties in future seasonal/longer term
  climate projections

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Outreach Material

• Messaging material
• Elevator speeches
• Photo library
• Presentation material
• Case studies

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Ocean United
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Events
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Events

• Bring together all of the ships of opportunity
  technologies
• Engage with shipping industry

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Events

• Event in London in 2008
• Washington event on 14 April 2009
• Workshop
• Film evening
• Subsequent events at three further locations in
  USA
• Copenhagen, 14 October 2009

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Small Sea Changes, Big Business Impacts

• All major industry sectors
• Understanding how weather and climate affect
  operations and long-term business planning
• Making link between the oceans and improved
  weather forecasting, seasonal forecasting and
  climate projection
• Educating participants about GOOS, better
  understanding their needs and engaging them in
  advocacy

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• Need your help!

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EventsPathways to Better Observation

• The period between now and COP15 will involve
  intensive discussions in many fora relevant to
  environmental monitoring. The European
  Environment Agency (EEA) believes that these
  should be complemented by a focused senior-level
  discussion, within the GEOSS framework, to
  explore the vital question of how to ensure that
  global environmental monitoring systems are equal
  to the expectations of user communities, and how
  to ensure their sustainability
• 13-15 May 2009, Copenhagen

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Economic Case

• Pull together all existing studies
• Produce synthesis report in time for OceanObs09