Smokefree England

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Smokefree England
Update on smokefree legislation and the
communications campaign
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Health Act 2006 An overview
Update on smokefree legislation and the
communications campaign
PAGE 01
An Act to make provision for the prohibition of
smoking in certain premises, places and vehicles
and for amending the minimum age of persons to
whom tobacco may be sold Therefore, from 1
July 2007, it will be illegal to smoke in
enclosed workplaces and public places in England
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Health Act 2006 Smokefree Regulations
PAGE 02
Update on smokefree legislation and the
communications campaign

• Five sets of smokefree regulations
• Smokefree (Premises Enforcement) Regulations
• Smokefree (Signs) Regulations
• Smokefree (Penalties and Discounted Amounts)
  Regulations
• Smokefree (Exemptions Vehicles) Regulations
• Smokefree (Vehicle Operators Penalty Notices)
  Regulations

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Smokefree (Premises Enforcement) Regulations
PAGE 03
Update on smokefree legislation and the
communications campaign

• Enclosed roof completely enclosed by walls
  (not including doors, windows or passageways)
• Substantially enclosed roof opening in walls
  representing 50 or less of total wall area
  (opening does not include openings that can be
  opened or shut, such as windows or doors)
• Definition includes temporary structures such as
  tents
• Roof includes fixed or movable structures that
  can cover all or part of the premises as a roof
  (including canvas awnings)

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PAGE 04
Update on smokefree legislation and the
communications campaign
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Smokefree (Signs) Regulations
PAGE 05
Update on smokefree legislation and the
communications campaign

• Smokefree premises
• - A5-area sign with international no-smoking
  symbol (70mm) with words, at all public entrances
  
• - Sign with no-smoking symbol (70mm) at staff
  entrances, as long as premises displays one A5
  sign
• - Sign with no-smoking symbol (70mm) at entrance
  to smokefree premises within other smokefree
  premises (train stations, shopping centres)
• Smokefree vehicles
• - Sign with no smoking symbol (70mm)
• - Sign in a prominent position in each
  compartment of the vehicle in which people can be
  carried that is enclosed or can be enclosed

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PAGE 06
Update on smokefree legislation and the
communications campaign
70mm in diameter
A5-area sign
NO SMOKING It is against the law to smoke in
these premises
in these premises can be changed to the name or
type of premises in this gym, in the Dog and
Duck pub
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Smokefree (Exemptions and Vehicles) Regulations
PAGE 07
Update on smokefree legislation and the
communications campaign

• Exemptions include private accommodation, other
  residential accommodation, performers, specialist
  tobacconists, research and testing facilities and
  offshore platforms
• Exemptions also include designated bedrooms in
  hotels, guest houses, inns, hostels and members
  clubs to be not smokefree
• Smokefree vehicles Enclosed vehicles to be
  smokefree at all times if they are used
• To transport members of the public
• In the course of paid or voluntary work by more
  than one person regardless of whether they are
  in the vehicle at the same time

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Smokefree (Penalties and Discounted Amounts)
Regulations
PAGE 08
Update on smokefree legislation and the
communications campaign

• Failure to display minimum no smoking signs up
  to 1000 or a fixed penalty notice of 200
• Smoking in a non smoking place up to 200 or a
  fixed penalty notice of 50
• Failing to prevent smoking in a smokefree place
  up to 2500

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Smokefree (Vehicle Operators Penalty Notices)
Regulations
PAGE 09
Update on smokefree legislation and the
communications campaign

• These regulations set out
• Persons who have duty to prevent smoking in
  smokefree vehicles
• Format for fixed penalty notices

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PAGE 10
Update on Smokefree legislation and the
communications campaign
Update on smokefree legislation and the
communications campaign
PAGE 10
Communications campaign A snapshot
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Campaign Objectives
PAGE 12
Update on smokefree legislation and the
communications campaign
Comprehensive awareness of legislation and date
Understanding amongst target groups of how it
affects them, and what they need to do
Secure full compliance for implementation day
Support ongoing stop smoking campaign
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National campaign launch
PAGE 14
Update on smokefree legislation and the
communications campaign

• Date announcement (December 2006)
• Extensive press coverage in national, regional
  and broadcast media
• Website and information line
• smokefreeengland.co.uk
• Most visited page after homepage is Business
  what do I do?
• Information line 0800 169 1697
• Campaign office
• Dedicated phone line and email set up for
  campaigners

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Direct Mail and advertising
PAGE 15
Update on smokefree legislation and the
communications campaign

• Direct mail
• Guidance mailing to 1.7m employing businesses
  taking place through April
• Pre-mailer, including interim guidance brochure,
  sent to 700,000 businesses in Jan - those with
  the most to do or lower awareness levels
• Advertising
• Press and online advertising running Jan-June
• Further advertising planned in run up to
  implementation

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Stakeholder engagement
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Update on smokefree legislation and the
communications campaign

• Close working with a wide range of stakeholders
  is taking place on a national and local level to
  maximise their communications channels

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Proactive media relations
PAGE 17
Update on smokefree legislation and the
communications campaign

• 100-Day countdown announcement (23 March),
  including photocall with Health Minister and
  regional activity
• Continual proactive contact with national,
  regional, local and trade press, supplying
  stories, case studies, information and by-lined
  articles
• Liaison with producers and script writers at TV
  soaps including Eastenders Coronation Street

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PAGE 20
Update on Smokefree legislation and the
communications campaign
Update on smokefree legislation and the
communications campaign
PAGE 20
QUESTIONS
www.smokefreeengland.co.uk