ECommerce: A Revolution in the Way We Do Business

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E-Commerce A Revolution in the Way We Do
Business
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• There is no finish line
• Nike Corporate Motto

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• What is electronic commerce (e-commerce)?

• Financial business transaction that occurs over
  an electronic network
• Sometimes callede-business

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• How are e-commerce transactions conducted?

• Primarily through desktop computers
• Wirelessly using handheld Web-enabled devices

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• What is a bricks-and-mortar business?

• Company with a physical location, such as
  Wal-Mart or Kmart

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• What is a clicks-and-mortar business?

• Company with a bricks-and-mortar location as well
  as an online presence
• Some companies have onlinepresence without
  physical locations
• ETrade andAmazon.com

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• What is an electronic storefront?

• Web site where e-retailer displays its products
• Shopping cart allows customer to collect
  purchases
• Also called online catalog

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• What is a shopping bot?

• Web site that searches for the best price on a
  specific product
• Also called a shopbot

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• What is business-to-consumer (B-to-C or B2C)
  e-commerce?

• Sale of products or services from a business to
  the general public

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• What is consumer-to-consumer (C-to-C or C2C)
  e-commerce?

• Individuals using Internet to sell products to
  other individuals
• Online auction, such as eBay

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• What is business-to-business (B-to-B or B2B)
  e-commerce?

• Sale and exchange of products and service between
  businesses
• Many businesses engage in both B2B and B2C
• Supply chain creates and distributes products

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E-Commerce Stats
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• What is business-to-employee (B-to-E or B2E)
  e-commerce?

• Sale and exchange of products and service between
  a business and its employees
• Usually through an intranet

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• What are some advantages of e-commerce?

• Global market 24/7
• Businesses have access to 459 million people with
  Internet access
• Lower operating costs
• Customers can conduct price comparisons easily
• Feedback can be immediate
• Changing information can be available quickly
• FAQ (frequently asked questions) pages can
  provide easy access to customer support
• Ability to gather customer information, analyze
  it, and react
• New and traditional approaches to generating
  revenue
• Manufacturers can buy and sell directly, avoiding
  the cost of the middleman
• Distribution costs for information reduced or
  eliminated
• Options to create a paperless environment

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Revenue Streams

• Sales
• Subscriptions
• Banner ads
• Pop ups
• Web searches
• Paid listings
• Paid inclusion
• Search engine optimization

http//www.zetetic.com/domain-name-sales.html
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Building Traffic

• The 3Cs Approach
• Content, community, and commerce
• Keywords and Search Engines
• Choose name and product names that best describe
  business purpose and features
• Select descriptive domain names
• Business-related keywords can be listed in the
  HTML meta tag

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Building Traffic (continued)

• Marketing
• Online advertising methods include banner ads,
  pop-up ads, and e-mail
• Offline advertising methods include magazines,
  newspapers, radio, and television

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Electronic Payment Systems

• Electronic cash (e-cash or digital cash)
• Provides a private and secure method of
  transferring funds
• PayPal
• Best-known e-cash provider
• E-cash benefits
• Privacy - hides account information from vendors
• Convenient if seller cannot process a credit card
  
• Smartcards
• Credit cards with embedded microchips

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Ecommerce Spending Trends

• At the end of 2008, worldwide e-commerce is
  expected to exceed 470 brillion.
• By 2010
• 71 of US consumers will use the Internet to shop
• 50 of ALL retail sales will be influenced by the
  Internet

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Consumer Concerns

• A recent poll of Americans Found that
• 13 had no fears about E-Commerce
• 53 had concerns of privacy and security
• 20 cited the inability to inspect products
  closely over the Internet
• 3 do not like to wait for delivery

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Limitations

• Bandwidth or data capacity
• Comfort Factor
• Security
• Privacy

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• What factors lead to customer loyalty?

• Best storefronts are efficient and easy to use
• Customers who must wait more than eight seconds
  for a page to download usually will click to
  another site

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Fun thought

• People are more violently opposed to fur than
  leather because it's safer to harass rich women
  than motorcycle gangs.