Conversational commerce, a new way to shop?

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Conversational commerce, a new wayto shop?
Sell Online, eCommerce Solutions
Customer Hi, I forgot my wifes Birthday. Can
you please send me options for diamond rings.
Seller Hi, Sure. Please take a look at these.
Image 1
Image 2Image 3
Customer I like number 3. Could you please tell
me its price?
Seller Sir, this ring costs Rs. 20,365. We give
you the guarantee certificate for the
diamond.Customer Ok. Please gift wrap it and
send it to this address. Can you do it by
tonight?Seller Yes sir, we can if you make the
payment immediately on the below link.Customer
I have made the payment.
Seller Thank you, sir. Your product will reach
you shortly.
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Conversational commerce is simply using the
messaging applications like WhatsApp orfacebook
messenger or even live chat apps on the
e-commerce websites to interactwith people,
brands or companies. Which means you can
sell online using themessaging apps. The
whole idea of conversational commerce is to
give business apersonalized touch for the
user. With conversational commerce, you don't
have to tapon the shopping applications to get
your favorite product. Instead, you can just
openyour messaging app and order by having a
casual conversation with the seller.
Theadditional advantage is that you will know
everything about the product just by having
acasual conversation on your messaging app.
Why Is It A New Way To Shop?
When was the last time you shopped on an instant
messaging application on yourphone. Even
WhatsApp, which is now owned by Facebook, removed
its 1 annual feeto go completely free in
anticipation of a conversational commerce future
The Blog post on Whatsapps Blog read
http//ow.ly/4mL7Nc
Starting this year, we will test tools that
allow you to use WhatsApp to communicatewith
businesses and organizations that you want
to hear from. That could meancommunicating
with your bank about whether a recent transaction
was fraudulent, orwith an airline about a
delayed flight. We all get these messages
elsewhere today
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through text messages and phone calls so we
want to test new tools to make thiseasier to do
on WhatsApp while still giving you an experience
without third-party adsand spam.
January 4, 2016, article in Business Insider
(http//ow.ly/4mL87t) shows that messagingapps
are bigger than social networks.
The big guns of the communication industry are
looking forward to bringing a revolutionin the
e-commerce industry. So now you might just ping
your favourite seller onWhatsApp or facebook
messenger and shop for your favourite apparels or
footwearafter properly discussing the size and
colour options with the seller.
There are e-commerce platforms like Shopify,
Buildabazaar, Kartrocket and much morewhich
offer eC ommerce solutions. These platforms also
offer live chat apps for thepeople who build
their own e-commerce websites. For example,
BuildaBazaar offerslive chat applications like
Blive chat apps or Shopify offers Shopkey chat
app. By usingsuch apps you can actually build a
personalized level of communication between
youand your potential customer.
Now let's think of it from a customers point of
view. A customer will feel relieved whenhe can
personally ask questions about a product and then
buy it. There are a lot ofbusinesses who run
just on the basis of Whatsapp or FaceBook. They
add people whoare interested in their products
on their FaceBook or WhatsApp groups and then
selltheir products.
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What are the advantages of it?
The biggest advantage of conversational
commerce is that it is personalised.
Theconsumers like to speak to the seller before
investing their hard-earned money into
aparticular product. They expect the seller to
reassure them about the authenticity
andguarantee of the product and this can only be
done via conversational commerce.
The conversational commerce is a familiar
interface. It has been around for thousandsof
years. People go to the shop, choose a product,
bargain with the seller and buy it.Thats the
basic protocol. It has just been replaced by
digital messaging platforms likeWhatsApp or Hike
Messenger.
To take conversational commerce to a higher
level, there are several differentapproaches
to making a sale like texting, mobile
applications, web chat, voice chats,etc.
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Through conversational commerce, your company
will be able to manage business-related
interaction without having a third party vendor
decide whether or not customersshould get a
product from your company.
It is very simple for you to start your own
business or convert your own business
toconversational commerce. Firstly do a small
research about what type of conversationchannels
do your potential customers use. Secondly, find
the provider who can fulfillyour needs and you
are good to go. Run a pilot and survey it amongst
your presentcustomers.
Conversational commerce is the way to go. It has
a lot of potentials and is only set togrow in
the coming years of business.
Source SaaS GeeK