How to Sell a Brand

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How to Sell a Brand?
Brand (???.) ?????
Bulina Ekaterina Bormotova Maria
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Brand perception
Experiential
Verbal
Visual
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Verbal perception
??? ?? ????? ????????, ??? ??? ? ????????
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Choosing a name for your brand

• Is it memorable?

• Is it easy to spell?

• Does it describe your product?

• Does it limit you?

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How does the name of a brand sound?
What does it mean in foreign languages?
Lada Nova (in Spanish) a thing that doesnt ride
Coca-cola (in Chinese) eating a
wax worm
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(No Transcript)
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Visual perception
animals
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Visual perception
animals
cars
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Visual perception
animals
cars
children
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Visual perception
animals
cars
children
food
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Visual perception
animals
cars
children
food
holidays rest
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Visual perception
animals
cars
children
food
holidays rest
humour
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Visual perception
animals
cars
children
food
holidays rest
humour
money
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Visual perception
animals
cars
children
food
holidays rest
humour
money
mystery fantasy
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Visual perception
animals
nature
cars
children
food
holidays rest
humour
money
mystery fantasy
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Visual perception
animals
nature
cars
scandals celebrities
children
food
holidays rest
humour
money
mystery fantasy
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Visual perception
animals
nature
cars
celebrities
children
sex
food
holidays rest
humour
money
mystery fantasy
18
Visual perception
animals
nature
cars
celebrities
children
sex
food
sport
holidays rest
humour
money
mystery fantasy
19
Visual perception
animals
nature
cars
celebrities
children
sex
food
sport
holidays rest
wars crimes
humour
money
mystery fantasy
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Visual perception
animals
nature
cars
celebrities
children
sex
food
sport
holidays rest
wars crimes
humour
women fashion
money
mystery fantasy
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Visual perception
animals
nature
cars
celebrities
children
sex
food
sport
holidays rest
wars crimes
humour
women fashion
money
patriotic ideas
mystery fantasy
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The most expensive brands in Russia
The most expensive brands in the world
Be creative
Be memorable
Be recognizable