Title: NFAIS 51st Annual Conference Barbarians at the Gate
1NFAIS 51st Annual Conference - Barbarians at the
Gate? Transforming Technologies A
publishers perspective
Zsolt Silberer Director, Product
Innovation Lippincott Williams Wilkins 23
February 2009
21. The best of times and the worst of times
- In the midst of unprecedented change
- Print to online migration
- Access to information
- Evolution of technology and devices
- Disruptive business models
- Its a great time to be a publisher
- We are witnessing a change in the device
- Customers demand our contentat their fingertips
- The role of a content curator isvaluable online
- Freedom of choice makes starsinevitable, rank
has its privileges - (http//www.shirky.com/writings/powerlaw_weblog.ht
ml)
Power law distribution principle
32. Its not about the technology
- Opportunistic and Omnivorous (Nick Bilton, TOC09)
- Instant gratification
- Immediate access to content
- Creating a new discourse
- LOL, BTW, L8R, RT SNAFU, OK, Upper Case
3
42. Its not about the technology
- Online networks, information and socialization
changes how we interact with content - We will to find new ways to tell our stories
- The change in device from paper to web-browser or
phone - New narrative means a new way to convey our
thoughts - We will filter the information found online
- Already social networks filter information
- Moving from swarming intelligence to esoteric
colonies - We will expect access to content that is
situational - Content that is contextualized
- Point of care
- Research
- Education
- Geographical
- Motion
4
53. Understand your customer
- Customer insight is critical - lesson from
Wolters Kluwer Research - Project Focus
- Understand the use of content in context of the
teaching and learning experience - To capture the modes and methods of transferring
knowledge - To understand the preferred teaching and learning
materials - when and how thematerials are used
- pain points associatedwith the materials
Creates a single statement of work practice
5
63. Understand your customer
- Directly from the Instructors and Students
- No one I can think of teaches to a textbook."
- I dont rely on textbooks to keep current since
they are only updated every few years - Games help my students understand and retain
difficult information - I only read the textbook if the study guide
isnt clear - Its easier to Google information than to flip
through a book - My student take notes in-class on printed
PowerPoints
6
73. Understand your customer
- Customization of my information
- Right information at the right time
- Collaboration and sharing
- Connect it to my workflow, systems and devices
7
84. Phones are everywhere
8
94. Phones are everywhere
- PDAs and the i-Phone
- Mobility
- Simplicity
- Versatility
- Functionality
- Easy interconnectivity
- Organization
- Low Cost
- Patient Care
- Utility in HealthCare
- Decision Support
- Professional and personal information management
- Electronic patient records e-prescribing
- Administrative support
9
104. Phones are everywhere
10
114. Phones are everywhere
11
124. Phones are everywhere
- The phenomenon of Twitter
- 33030 plane touches down in the water
- 33600 Janis Krum posts photo on twitpic and
tweets, I'm on the ferry going to pick up the
people. Crazy. - 34600 other twitterers are posting about the
plane and linking to Krum's tweet. - (http//kraftylibrarian.com/2009/01/twitter-in-hea
lth-care.html)
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134. Phones are everywhere
- Disaster alerting and response
- Alarming silent codes
- Augmenting telemedicine
- Biomedical device data capture and reporting
- Quick and dirty diagnostic brainstorming
between physicians - Remote wound care assistance
- Transmitting patient data to patients who are
traveling abroad, - Updating patient family members during procedures
- Real-time satisfaction surveys with immediate
follow-up for problem resolution
(http//kraftylibrarian.com/2009/01/twitter-in-hea
lth-care.html)
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144. Phones are everywhere
- Experiments with publishing
- NY Times RD Labs
- Smart content (geo-tracking)
- Smart cookies
- Sensors and input for motion
- Physiological parameters tied toinformation
Subcutaneous cardiac monitor for patients with
suspected arrhythmias
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154. Phones are everywhere
- Experiments with publishing
- Open Publishing Lab (RIT)
- A browser extension that collects text, images,
graphs, tables, etc. from multiple online
resources and transforms content into a
well-formatted, ad-hoc publication for print
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165. Customer do pay for content
- Internet access fees 25.8 billion!
- Music 2.3 billion
- Games 1.8 billion
- Video downloads 353 million
- Mobile email and alerts 1.3 billion
- Tim OReilly TOC09 (2007 Figures from Veronis
Suhler Stevenson Communications Industry
Forecast)
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176. Make your content ubiquitous
- Make your content available where ever customers
and users want it - Try not to lock down you content with rights
management technology - This is the refuge of a failing business model
- Aim for open innovation
- Enable developers to work with your content
- Open up your systems to enable experimentation
- Share what you learn
17
18Thank you! zsolt.silberer_at_wolterkluwer.com Twitt
er.com/zsoltcanada