NFAIS 51st Annual Conference Barbarians at the Gate - PowerPoint PPT Presentation

1 / 18
About This Presentation
Title:

NFAIS 51st Annual Conference Barbarians at the Gate

Description:

Opportunistic and Omnivorous (Nick Bilton, TOC09) Instant gratification ... 'Games help my students understand and retain difficult information' ... – PowerPoint PPT presentation

Number of Views:46
Avg rating:3.0/5.0
Slides: 19
Provided by: Corp154
Category:

less

Transcript and Presenter's Notes

Title: NFAIS 51st Annual Conference Barbarians at the Gate


1
NFAIS 51st Annual Conference - Barbarians at the
Gate? Transforming Technologies A
publishers perspective
Zsolt Silberer Director, Product
Innovation Lippincott Williams Wilkins 23
February 2009
2
1. The best of times and the worst of times
  • In the midst of unprecedented change
  • Print to online migration
  • Access to information
  • Evolution of technology and devices
  • Disruptive business models
  • Its a great time to be a publisher
  • We are witnessing a change in the device
  • Customers demand our contentat their fingertips
  • The role of a content curator isvaluable online
  • Freedom of choice makes starsinevitable, rank
    has its privileges
  • (http//www.shirky.com/writings/powerlaw_weblog.ht
    ml)

Power law distribution principle
3
2. Its not about the technology
  • Opportunistic and Omnivorous (Nick Bilton, TOC09)
  • Instant gratification
  • Immediate access to content
  • Creating a new discourse
  • LOL, BTW, L8R, RT SNAFU, OK, Upper Case

3
4
2. Its not about the technology
  • Online networks, information and socialization
    changes how we interact with content
  • We will to find new ways to tell our stories
  • The change in device from paper to web-browser or
    phone
  • New narrative means a new way to convey our
    thoughts
  • We will filter the information found online
  • Already social networks filter information
  • Moving from swarming intelligence to esoteric
    colonies
  • We will expect access to content that is
    situational
  • Content that is contextualized
  • Point of care
  • Research
  • Education
  • Geographical
  • Motion

4
5
3. Understand your customer
  • Customer insight is critical - lesson from
    Wolters Kluwer Research
  • Project Focus
  • Understand the use of content in context of the
    teaching and learning experience
  • To capture the modes and methods of transferring
    knowledge
  • To understand the preferred teaching and learning
    materials
  • when and how thematerials are used
  • pain points associatedwith the materials

Creates a single statement of work practice
5
6
3. Understand your customer
  • Directly from the Instructors and Students
  • No one I can think of teaches to a textbook."
  • I dont rely on textbooks to keep current since
    they are only updated every few years
  • Games help my students understand and retain
    difficult information
  • I only read the textbook if the study guide
    isnt clear
  • Its easier to Google information than to flip
    through a book
  • My student take notes in-class on printed
    PowerPoints

6
7
3. Understand your customer
  • Customization of my information
  • Right information at the right time
  • Collaboration and sharing
  • Connect it to my workflow, systems and devices

7
8
4. Phones are everywhere
8
9
4. Phones are everywhere
  • PDAs and the i-Phone
  • Mobility
  • Simplicity
  • Versatility
  • Functionality
  • Easy interconnectivity
  • Organization
  • Low Cost
  • Patient Care
  • Utility in HealthCare
  • Decision Support
  • Professional and personal information management
  • Electronic patient records e-prescribing
  • Administrative support

9
10
4. Phones are everywhere
10
11
4. Phones are everywhere
11
12
4. Phones are everywhere
  • The phenomenon of Twitter
  • 33030 plane touches down in the water
  • 33600 Janis Krum posts photo on twitpic and
    tweets, I'm on the ferry going to pick up the
    people. Crazy.
  • 34600 other twitterers are posting about the
    plane and linking to Krum's tweet.
  • (http//kraftylibrarian.com/2009/01/twitter-in-hea
    lth-care.html)

12
13
4. Phones are everywhere
  • Disaster alerting and response
  • Alarming silent codes
  • Augmenting telemedicine
  • Biomedical device data capture and reporting
  • Quick and dirty diagnostic brainstorming
    between physicians
  • Remote wound care assistance
  • Transmitting patient data to patients who are
    traveling abroad,
  • Updating patient family members during procedures
  • Real-time satisfaction surveys with immediate
    follow-up for problem resolution

(http//kraftylibrarian.com/2009/01/twitter-in-hea
lth-care.html)
13
14
4. Phones are everywhere
  • Experiments with publishing
  • NY Times RD Labs
  • Smart content (geo-tracking)
  • Smart cookies
  • Sensors and input for motion
  • Physiological parameters tied toinformation

Subcutaneous cardiac monitor for patients with
suspected arrhythmias
14
15
4. Phones are everywhere
  • Experiments with publishing
  • Open Publishing Lab (RIT)
  • A browser extension that collects text, images,
    graphs, tables, etc. from multiple online
    resources and transforms content into a
    well-formatted, ad-hoc publication for print

15
16
5. Customer do pay for content
  • Internet access fees 25.8 billion!
  • Music 2.3 billion
  • Games 1.8 billion
  • Video downloads 353 million
  • Mobile email and alerts 1.3 billion
  • Tim OReilly TOC09 (2007 Figures from Veronis
    Suhler Stevenson Communications Industry
    Forecast)

16
17
6. Make your content ubiquitous
  • Make your content available where ever customers
    and users want it
  • Try not to lock down you content with rights
    management technology
  • This is the refuge of a failing business model
  • Aim for open innovation
  • Enable developers to work with your content
  • Open up your systems to enable experimentation
  • Share what you learn

17
18
Thank you! zsolt.silberer_at_wolterkluwer.com Twitt
er.com/zsoltcanada
Write a Comment
User Comments (0)
About PowerShow.com