NFAIS 51st Annual Conference Barbarians at the Gate

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NFAIS 51st Annual Conference - Barbarians at the
Gate? Transforming Technologies A
publishers perspective
Zsolt Silberer Director, Product
Innovation Lippincott Williams Wilkins 23
February 2009
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1. The best of times and the worst of times

• In the midst of unprecedented change
• Print to online migration
• Access to information
• Evolution of technology and devices
• Disruptive business models
• Its a great time to be a publisher
• We are witnessing a change in the device
• Customers demand our contentat their fingertips
• The role of a content curator isvaluable online
• Freedom of choice makes starsinevitable, rank
  has its privileges
• (http//www.shirky.com/writings/powerlaw_weblog.ht
  ml)

Power law distribution principle
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2. Its not about the technology

• Opportunistic and Omnivorous (Nick Bilton, TOC09)
• Instant gratification
• Immediate access to content
• Creating a new discourse
• LOL, BTW, L8R, RT SNAFU, OK, Upper Case

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2. Its not about the technology

• Online networks, information and socialization
  changes how we interact with content
• We will to find new ways to tell our stories
• The change in device from paper to web-browser or
  phone
• New narrative means a new way to convey our
  thoughts
• We will filter the information found online
• Already social networks filter information
• Moving from swarming intelligence to esoteric
  colonies
• We will expect access to content that is
  situational
• Content that is contextualized
• Point of care
• Research
• Education
• Geographical
• Motion

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3. Understand your customer

• Customer insight is critical - lesson from
  Wolters Kluwer Research
• Project Focus
• Understand the use of content in context of the
  teaching and learning experience
• To capture the modes and methods of transferring
  knowledge
• To understand the preferred teaching and learning
  materials
• when and how thematerials are used
• pain points associatedwith the materials

Creates a single statement of work practice
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3. Understand your customer

• Directly from the Instructors and Students
• No one I can think of teaches to a textbook."
• I dont rely on textbooks to keep current since
  they are only updated every few years
• Games help my students understand and retain
  difficult information
• I only read the textbook if the study guide
  isnt clear
• Its easier to Google information than to flip
  through a book
• My student take notes in-class on printed
  PowerPoints

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3. Understand your customer

• Customization of my information
• Right information at the right time
• Collaboration and sharing
• Connect it to my workflow, systems and devices

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4. Phones are everywhere
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4. Phones are everywhere

• PDAs and the i-Phone
• Mobility
• Simplicity
• Versatility
• Functionality
• Easy interconnectivity
• Organization
• Low Cost
• Patient Care
• Utility in HealthCare
• Decision Support
• Professional and personal information management
• Electronic patient records e-prescribing
• Administrative support

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4. Phones are everywhere
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4. Phones are everywhere
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4. Phones are everywhere

• The phenomenon of Twitter
• 33030 plane touches down in the water
• 33600 Janis Krum posts photo on twitpic and
  tweets, I'm on the ferry going to pick up the
  people. Crazy.
• 34600 other twitterers are posting about the
  plane and linking to Krum's tweet.
• (http//kraftylibrarian.com/2009/01/twitter-in-hea
  lth-care.html)

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4. Phones are everywhere

• Disaster alerting and response
• Alarming silent codes
• Augmenting telemedicine
• Biomedical device data capture and reporting
• Quick and dirty diagnostic brainstorming
  between physicians
• Remote wound care assistance
• Transmitting patient data to patients who are
  traveling abroad,
• Updating patient family members during procedures
• Real-time satisfaction surveys with immediate
  follow-up for problem resolution

(http//kraftylibrarian.com/2009/01/twitter-in-hea
lth-care.html)
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4. Phones are everywhere

• Experiments with publishing
• NY Times RD Labs
• Smart content (geo-tracking)
• Smart cookies
• Sensors and input for motion
• Physiological parameters tied toinformation

Subcutaneous cardiac monitor for patients with
suspected arrhythmias
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4. Phones are everywhere

• Experiments with publishing
• Open Publishing Lab (RIT)
• A browser extension that collects text, images,
  graphs, tables, etc. from multiple online
  resources and transforms content into a
  well-formatted, ad-hoc publication for print

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5. Customer do pay for content

• Internet access fees 25.8 billion!
• Music 2.3 billion
• Games 1.8 billion
• Video downloads 353 million
• Mobile email and alerts 1.3 billion
• Tim OReilly TOC09 (2007 Figures from Veronis
  Suhler Stevenson Communications Industry
  Forecast)

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6. Make your content ubiquitous

• Make your content available where ever customers
  and users want it
• Try not to lock down you content with rights
  management technology
• This is the refuge of a failing business model
• Aim for open innovation
• Enable developers to work with your content
• Open up your systems to enable experimentation
• Share what you learn

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Thank you! zsolt.silberer_at_wolterkluwer.com Twitt
er.com/zsoltcanada