FedEx

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Brandon Johnson Joshua Simmons
Rob Davis Colin Fitzgerald
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Marketing Strategy

• Use independent networks to focus on customer
  needs.
• Use advertising and promotional events to expand
  the global market
• Fedex Company Store
• Fedex Sport Sponsorships
• TV Ads and Print Ads
• Provide customers with a convenient, single point
  of access to Fedex shipping, information and
  supply chain services
• Strengthen the global FedEx brand

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Customer Base

• Provides delivery service for consumers and
  businesses throughout the entire world.
• Extends customer base by providing superb
  customer service
• Provides billing, claims and tracking information
  through FAQ, emails and phone calls
• Analysts use WebFOCUS to analyze usage data in a
  quick and reliable manner
• This web-based database allows FedEx to track
  customer usage quickly so the needs of its
  customers can be met quickly and efficiently

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FedEx Express

• Worlds largest express transportation company
• Uses Global Air-Ground Network for time sensitive
  packages
• 1-2 Business Days with guaranteed arrival

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FedEx Ground

• Specializes in cost-effective small package
  shipping
• Dependable Business to Business Delivery

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FedEx Freight

• Provides next day and second day regional, less
  than truckload deliveries
• Thrives on exceptional service, reliability, and
  on-time performance

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FedEx Custom Critical

• Fastest door to door service for same day or next
  day delivery
• Used for mostly hazardous goods and valuable
  items
• Operates 24/7 through exclusive charters

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FedEx Trade Networks

• Largest volume customs entry into North America
• Helps simplify international shipping for all
  customers
• Provides various other international services

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Inventory Management Strategy

• By promising on-time delivery to trading
  partners, Fed Ex provides visibility to inbound
  and outbound inventory
• Fed Ex Supply Chain Services offers
• Web-based management of transportation orders
• Ability to view inventory in motion

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FedEx Distribution Retail Services

• Access to 220 countries and territories worldwide
• Network divided into 5 international regions
• Asia-Pacific
• Canada
• Europe, Middle-East, and Africa
• Latin America and Caribbean
• United States
• Retail facilities
• FedEx Kinkos
• Local Distribution Centers
• Will Call and Shipping Packages

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Chicago Houston Indianapolis Memphis
Nashville Reno
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• How does FedEx coordinate information systems and
  supply chain members?

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Organization of Transportation
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Organization of Transportation

• It is cost efficient to help improve their bottom
  line
• Flexible shipping planning helps lower
  transportation expense
• Uses consolidation, aggregation, mode selection,
  and service levels

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Third Party Logistics

• Fed Ex Supply Chain Services do not use 3PLs, but
  instead they are major 3PL providers.
• Fed Exs subsidiaries are majority
  transportation-based firms
• Fed Ex Logistics
• Fed Ex Supply Chain Services is a nonleveraged
  company
• The principal emphasis is on utilizing the
  transportation-based assets of the parent
  organization.

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Transportation Management Strategy
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3PL Honors/Awards

• Inbound Logistics "Top 10 3PL Providers"
  (1998-2003)
• Logistics Management and Distribution Report
  Quest for Quality Award, "Third-party Logistics"
  category (1999-2003)  

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References

• Billy Henrikson
• Employee in Logistics Dept.
• Willy Brooks II
• Employee in Operations Dept.
• http//www.fedex.com
• Custom Business Resources
• By Dr. Frank W. Davis Jr.