Layout Tips

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Layout Tips

• Read Assignment

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fHeadline fImage of Product fBody
Copy fLogo fToll-free Phone bold fAddress Web
Site
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Design Tips

• CONTRAST Use type hierarchy(see this page).
• REPETITIONParallel items shouldhave the same in
  font
• ALIGNMENT Align each item with something else.
  Avoid center alignment.
• PROXIMITY Group similar items together.
  Separate dissimilar items.Leave white space
  between.

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Y Things to Avoid Y
Slanted text (amateurish, hard to read).

• FTYPE THAT GOES EVERYWHERE.
• J USING THESE ANNOYING ICONS (stick with bullets,
  squares, dashes, or check boxes for checklists)
• v CLUTTERGIVE IT SPACE, LET IT BREATHE LIKE A
  FINE WINE.
• AVOID ALL CAPITAL LETTERS (EXCEPT SHORT WORDS)
• CENTER ALIGNMENT
• Type thats all the same size (use type
  hierarchy and type contrasts)
• FONTS THAT ARE HARD TO READ AND LOTS of
  different fonts on a page (stick w/ 2 or 3)
• Ad with no border or broken border
• More than one dominant visual (divides
  attention)
• Cheezy clip art and borders that secretaries
  use. Lousy line breaks like the ones above.

Cheezy Word Art
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Questions?