Sell new way

1
Presentation of Java Catalogue content
(online product version).

• Sell new way!

2
Product Purpose

• Java catalogue (online)
• Java catalogue is a J2ME Application designed for
  representation of various information in the form
  of an attractive catalogue.
• The Application obtains information from the
  server for subsequent viewing providing
  possibility of viewing and listening to all
  formats supported by the telephone.
• Administration of catalogue loading is performed
  using a web-interface.

• The Application might be loaded to most of the
  mobile telephones available on the market MIDP1,
  MIDP2, with WMA support (to send SMS from the
  Application), and without the latter

3
Product Purpose

• Basic application purpose
• to Familiarize the user with any kind of content
  distributed by the company
• games, themes, pictures, news, melodies ,
  video-content and other.
• and to provide the user with a possibility to
  order a content right from the application
• (in case of availability of WMA functional in
  the telephone or a billing system on the
  server)
• or by sending SMS with data specified, manually.

• All information is downloaded from the server,
  but there are some variants, when a part of
  content, for example, the last screen visited by
  the user can be saved in the telephone memory.

4
Product Purpose
5
Functional

• The basic functional requirement is user-friendly
  and attractive information display.
• It is accomplished due to development and
  implementation of applications skin, which is
  designed by our company developers in accordance
  with client's wishes.
• The user can download skins from the server.

6
Functional

• Catalogue composition, number and structure of
  screens depend on the catalogue purpose.

• The online-client protocol is more flexible. The
  Application is not preset with rigid rules for
  content representation.

• The protocol is set for graphic requirements, and
  representation operates at the level of this
  protocol. Thus, the server can be used for
  control of content representation in the
  application.

7
Functional

• The application can be configured so that it can
  be started without applying to the server during
  loading. In this case all catalogues and a part
  of content will be hardwired in the application.

8
Functional

• The server part is tuned to the clients database
  with the aid of XML query templates.
• The content database is located on the server
  being administrated with the aid of the catalogue
  Web-administrator.
• Administration can be performed any time, the
  user viewing all changes immediately  

9
Functional

• More detailed information on the item is
  displayed after clicking on a list item. It takes
  the user to the so-called melody/game card,
  where you can see a full description as well as a
  load code, picture and service price reference.

• The card can be provided with the following
  information headers, description, pictures,
  references, and buttons. Any top-down sequence
  order.

• The application doesnt allow the content to be
  stored in the telephone, but it can be listened
  to or viewed having downloaded it from the
  server..

10
Functional

• The purpose mechanism can be realized via SMS, or
  by sending a query to the server of the client,
  who will determine the way of payment himself.

• Tell-A-Friend function a catalogue
  wap-reference can be sent to a friend using SMS.

11
Functional

• The application includes subscription for news
  updated via the web-administrator

• The Java catalogue supports the self-upgrading
  function, using which the user can obtain its
  most recent version to his/her telephone any
  time. (refers to telephones with MIDP2 only)

12
Catalogue Web-administrator and Its Purpose

• Catalogue Web-administrator is designed to edit
  information displayed by the catalogue.
• The administrator obtains full control over
  catalogue items, sections, item types, and skins

13
Catalogue Web-administrator and Its purpose
14
Possible modifications

• Application's functional can be expanded to
  representation of other kinds of information due
  to versatility of XML format
• spreadsheets, price lists, catalogues, company
  presentations, etc.

15
Contact Information

• HeroCraft is a Russian company involved in
  development/release of games and applications for
  mobile phones.

• Games are fully supported by telephones by
  Alcatel, Nokia, Motorola, Siemens, Samsung,
  Sharp, LG, and Sony Ericsson.
• The Company cooperates with leading mobile
  operators and mobile content suppliers, e.g.
  Aspiro, Telcogames, Realtime A/S, iaSolution,
  Mocondi, i-Free, Infon, LCS and many others.
• HeroCraft games are available in over 50
  countries of the world.

16
Contact Information

• In 2005, the management of HeroCraft, i-Free and
  FounDreams, pursuing the goal of their expansion
  in the world market, decided to form up an
  alliance, which is to provide the companies with
  important strategic advantages under condition of
  severe competition.
• Formation of the alliance resulted in
  establishment of United Fun Traders (UFT)
  consortium, which is concerned with development
  and realization of marketing strategy and tactics
  abroad, and with operational matters of product
  promotion and public relations support of
  companies in the world market

• If you have any questions, please dont hesitate
  to contact Mr. Mikhail Kuzmin michael_at_herocraft.c
  om.