Digital Library Services .

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????????????????????????????? Digital
Library Services ??????????????????????? ??.
?????? ??????????????????????????????????
?????????????????????????????????????????????????
?????????????

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1. ??? Books ??? eBooks

• ????????????????????? eBooks?
• ???? ??????? ??? ??????????
• 2. ????????????????????????? ????????????
• 3. ??????????????????????????????????????
• 4. ?????????????????????????? 24/7

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1.1 Text eBooks

• ??????
• webpages (HTML) ????????? online
• page images (PDF) ????? download

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1.2 Audio eBooks

• ????????? digital audio files ????????? download
  ???
  

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???????????????????????? eBooks

• Popular fiction
• Travel guides
• Business
• Technology
• Self-improvement

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2. ??? Reference ??? eReference

• . ???????????????????????????
• . ???????????????????????????????? ???????????..

Virtual Reference ???????????? electronic medium

• e-mail
• web-based chat
• instant messaging

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2.1 E-mail Reference

• ???????????? online, ??????????????? e-mail
• Turnaround time ??????? 24-48 ???????
• ?????????????????????

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2.2 Web-based Chat Reference

• ??????????????? webpage, ????? chat
• Turnaround time ??????????!
• ??????????????

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2.3 Instant Messaging Reference

• ??? IM ???????????????????????? ???? (AOL,
  Yahoo)
  
• Turnaround time ??????????!
• ????????????????????? ?????? ??????

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????????? eReference ?????????????????????????

• Instant messaging reference services
• Reference ???? cell-phone text messaging
• Video and audio reference (webcams)

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3. ????????????????????????????

• Traditional Library Publicity
• ??????? ?????? (flyers)
• print newsletters
• newspaper blurbs
• public service announcements
• The New Frontier
• weblogs (blogs)
• RSS

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Blogging _at_ Your Library Finding, Reading
Creating Library Blogs

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Overview

• Introduction to Blogs
• Finding and Reading Blogs
• Creating A Blog for Your Library

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What Is A Blog?

• A web site containing
• Brief informational posts arranged in reverse
  chronological order
  
• Timestamp for each post
• Archives of previously posted content

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Why Should You Care About Blogs?

• Helps you stay informed about subjects you care
  about
  
• Get current, unfiltered news information
• Unlike listservs, wont clog up your email
• No spam!

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Why Should You Care About Blogs?

• We librarians, as information experts, do our
  patrons a disservice if we fail to make an effort
  at tapping into some of the information that may
  only be found in the blogosphere.
• From Mining Information Gold in the
  Blogosphere, AALL Spectrum, November 2004

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Reading Blogs

• As a Web page
• Requires reader to visit multiple sites daily to
  check for updates
  
• With a News Reader Better!
• All updates are automatically delivered to one
  central location when you subscribe to a RSS
  feed, listserv, etc.

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News Readers

• What Is a News Reader?
• A piece of software or Web application that pulls
  together RSS feeds from multiple sources into one
  place making it easy to browse newly posted
  information from blogs, alert services, and other
  Web sites

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News Readers

• News Readers are also known as
• News aggregators
• RSS aggregators
• RSS readers
• RSS stands for
• Rich Site Summary -OR-
• Really Simple Syndication

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News Readers

• RSS allows you to receive notification of current
  content without having to visit the web site of
  interest to determine if it has been updated.
  
• Look for button to get URL for the
  blogs RSS feed
  
• Then subscribe to it from your news reader

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News Readers

• Anyone who needs to monitor current news on a
  regular basis will need to understand and use RSS
  in some form going forward
  

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News Reader Bloglines

• Bloglines is a FREE online service that helps you
  subscribe to and manage lots of web information,
  such as news feeds, weblogs and audio.
  
• Bloglines tracks the information you're
  interested in, retrieves new stuff as it happens,
  and organizes everything for you on your own
  personal web news page.
• From Bloglines FAQ http//www.bloglines.com/help
  /faq
  

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Subscribing to Bloglines

• Go to http//www.bloglines.com/
• Only requires an email address password

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Creating A Library Blog

• Why Create a Blog for Your Library?
• To communicate with your users
• To communicate with library staff

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Public Blogs for User Communication

• Library Topical News
• Announce New Services
• Recent Acquisitions List
• Book/Movie/Web Site Recommendations
• Book Discussions
• Local Events Calendar
• Recommended Research Sources

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Internal Blogs for Staff Communication

• Announcements for Staff
• Knowledge Management
• Frequently asked reference questions
• Password archive
• Project Management
• Forum for collaboration
• Progress reports

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Benefits of Library Blogs

• Easy no HTML knowledge required
• Inexpensive
• May be seen as innovative
• Attracts younger users
• Allow user feedback through comments
• Can be career booster for bloggers

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Drawbacks of Library Blogs

• Requires staff time commitment
• Training
• Set-up
• Posting
• May need to educate people about blogs
• Users
• Staff

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Steps For Creating A Library Blog

• Consider purpose audience
• Choose blog software
• Develop blogging policies
• Create a template for the blog
• Consider staffing issues
• Post content
• Market the blog

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Consider Purpose Audience

• Determine type of content you wish to share
• Library Topical News
• Announce New Services
• Recent Acquisitions List
• Book/Movie/Web Site Recommendations
• Book Discussions
• Local Events Calendar
• Recommended Research Sources
• Other??

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Consider Purpose Audience

• Decide upon a target audience
• General community users
• Young adults
• Parents of small children
• Book club members
• Genealogists
• Students / faculty
• Employees
• Other specialized user groups

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Develop Blogging Policies

• Think about blogging policies for your library
• To ensure that blog reflects well on your
  library
  
• To offer guidance to bloggers on what is and is
  not appropriate
  

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Create a Template for the Blog

• Consider features to include
• Archives
• Blogroll
• RSS Subscription Options
• Choose color scheme and style
• Test in multiple browsers

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Consider Staffing Issues

• Decide who will post to the blog
• May be one person or team
• Train staff on blog software

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Post Content

• Develop a consistent style for postings
• Use your own voice whenever possible
• Check for spelling and grammatical errors
• Post often

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Market Your Blog

• Announce in library newsletter
• Email users directly
• Share by word of mouth
• Create bookmarks, business cards, etc.
• Include URL on library publications
• Seek links from other Web sites blogs
• List with search engines and blog directories
• Issue a press release to local news

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Questions?

• ??????????