Blogs 2'0:

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Blogs 2.0 The Next Generation Nicki Dugan,
Yodel Anecdotal
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It does suck in royal fashion.

• We need to stop them!!
• Can you smell the fear?
• Hmm, where can I find an evangelist?

• Whatever you call it, have one
• Consult your Mt. Rushmore bloggers
• Remember, kids it swings both ways

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Y! Personal Blogging Guidelines 1.0

• Legalese
• Its your neck
• Remember that document you signed?
• Press call? Same rules
• Best practices
• Show a little respect
• Get the facts, maam
• Can you back that up?
• Off-blog it

Its your choice. We really mean that.
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So, you want to start a blog?

• Get a plan
• Why should we do one?
• Whos the audience?
• Whats the voice?
• What will we write about?
• Who will contribute?
• Will we accept comments?
• Got resources?
• Writing, editing, research, comment moderation
  response research, tech support, multimedia
  production, hounding
• Did I mention hounding?

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Find Your Voice

• It is
• Informed
• Clever smart
• Witty
• Casual
• Accessible
• Irreverent
• Conversational
• Respectful
• Passionate
• Thoughtful
• Honest
• Fun
• Authentic

• It is not
• Arrogant
• Self-serving
• Overly professional
• Overly intellectual
• Jargon-filled

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What we blog about

• Trends, emerging technologies
• Impact of Internet on society culture
• Thought leadership
• Profiles of interesting Yahoos (unusual jobs,
  backgrounds)
• News current events
• Guest bloggers
• New we wouldnt issue a press release about

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What we blog about

• Consumer testimonials
• Photo essays from Flickr
• ePhilanthropy
• Behind-the-scenes
• Tech research
• Employee culture
• Set the record straight
• Mea culpas
• Stats trend snapshots

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The uncorporate blog

• Forget everything youve learned
• Personalize it lose the royal we
• Keep it real avoid corpspeak
• Be open reference, gulp, competitors!
• No inside baseball
• Go beyond text
• Give link love
• Let your hair down
• Keep it short

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Your homework
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Got questions?
Email nicki_at_yahoo-inc.com