THM 61247 Food

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enter
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Type of restaurants
Oguz Benice Bilkent UniversityTHM 61247 FB
Management Fall 2005
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Origin of Eating Places
TYPE OF RESTAURANTS

• Origin of Restaurants
• Origin of Cafes
• Origin of restaurants in America. ?

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Food Beverage Service Segments in USA
TYPE OF RESTAURANTS
ANNUAL GROWTH RATE
SEGMENT / REVENUE
Full Service Restaurants / 38 Quick Service
(Fast Food) / 36 Cafeterias / 2 Bars Night
Life / 4 Catering / 6 Hotel Restaurants / 6

5,2 4,7 2,9 3,7 5,8 5,2
FB outlets in factories, commercial offices,
hospitals, nursing homes, colleges and
universities, primary and secondary schools,
airlines, sport centers
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Types of Restaurants
TYPE OF RESTAURANTS

• Luxury, fine dining room
• Café
• Ethnic restaurant
• Theme restaurant (Fish,Vegetarian, Grill)
• Cafeteria
• Quick Service (Fast-Food)
• Others (bar, pool bar,buffet, pastry, pub) ?

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Characteristics of Fine Dining Rooms
TYPE OF RESTAURANTS
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Characteristics of Fine Dining Rooms
TYPE OF RESTAURANTS

• For guest in need of security, luxury, comfort or
  privacy.
• High price restaurant.
• Small or mid-size establishment and generally
  independently operated.
• Emphasis is on the quality and variety of food
  prepared by a famous chef, large variety of
  quality wines, as well as a very attentive
  service.
• Formal atmosphere.

to be continued
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Characteristics of Fine Dining Rooms
TYPE OF RESTAURANTS

• Very well trained and experienced kitchen and
  service staff.
• large number of employees per guest (larger than
  in other types of restaurants).
• Guests are seated. Sometimes memberships are
  requested.
• Cuisine consists of international, national or
  regional specialties. Food is prepared mostly à
  la minute.
• Open for lunch dinner. Closed in between. Low
  seat turnover. ?

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Characteristics of Cafés
TYPE OF RESTAURANTS
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Characteristics of Cafés
TYPE OF RESTAURANTS

• For guest in need of socializing to meet new
  people, to be seen, or just to meet with friends
  and have a good time.
• Mid-price restaurant aiming to be fashion.
• Generally independently operated.
• Emphasis is not on food, but on a unique and
  casual atmosphere.
• Food beverage menus are simple but usually good
  and available the all day .
• Some Cafés closes late at night. Sometimes an
  entrance fee is requested.
• Table service provided usually by young service
  staff, and self-service for the salad buffet.
  Usually no table cloth. ?

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Characteristics of Cafeterias
TYPE OF RESTAURANTS
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Characteristics of Cafeterias
TYPE OF RESTAURANTS

• For a large number of guests to be fed
  economically.
• Generally large establishment and operated by
  chain restaurants.
• Emphasis is on mass feeding food display. Foods
  are arranged attractively with attention to eye
  appeal .
• Maximum of self-service at a counter food items
  are taken, paid, then, carried to the table by
  the guest .
• Food is prepared mostly in advance and ready for
  service. ?

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Characteristics of Quick Service Restaurants
TYPE OF RESTAURANTS
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Characteristics of Quick Service Restaurants
TYPE OF RESTAURANTS

• Economic or mid-price restaurant.
• Small or mid-size establishment, generally
  operated by chain restaurants.
• Emphasis is on convenience food that is quickly
  prepared, served and eaten on a high seat
  turnover basis.
• Importance given to Take home service or
  delivery.
• Usually counter service food items are chosen,
  paid, then, carried to the table by the guest.
  Some fast food have no seats. ?

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Restaurant Chains Categories
TYPE OF RESTAURANTS

• Sandwich chains Mc Donalds, Taco Bell, Subway
• Pizza chains Little Caesars Pizza, Pizza Hut
• Chicken chains Kentucky Fried Chicken
• Fine dining restaurant chains Olive Garden, Red
  Lobster, Applebees Neighborhood Grill
• Buffet Restaurant chains (all you can eat)
  Golden Corral
• Cafeteria chains Lubys cafeterias, Morrisons
  Family Dining
• Contract chains Aramark, Sodexho
• Other chains Chinese, Grill, Sushi?

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Top 10 Restaurant Chains in USA
TYPE OF RESTAURANTS
CHAIN
CONCEPT
RANK
U.S. SALES
Mc Donalds Burger King Taco Bell Wendys Pizza
Hut Kentucky Fried Chicken Aramark Global
Food Subway Hardees Dominos Pizza
Sandwich Sandwich Sandwich Sandwich Pizza Chicken
Contract Sandwich Sandwich Pizza
1 2 3 4 5 6 7 8 9 10
18.123 8.245 5.000 4.994 4.800 4.200 3.430 3.100 2
.395 2.300
(millions in 1998)
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Top 10 Restaurant Chains in the World
TYPE OF RESTAURANTS
CHAIN
CONCEPT
RANK
UNITS
Mc Donalds Subway Pizza Hut Kentucky Fried
Chicken Burger King Dominos Pizza Taco
Bell Wendys Dairy Queen Hardees
Sandwich Sandwich Pizza Chicken Sandwich Pizza San
dwich Sandwich Sandwich Sandwich
1 2 3 4 5 6 7 8 9 10
30.093 16.938 12.691 11.815 11.435 7.096 6.683 6.0
64 5.700 2.400
(in 2002, according to their official website)
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4 PS of Marketing Mix
TYPE OF RESTAURANTS

• Product
• Place
• Price
• Promotion
• Politics ?

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Particular Dimesions of the Hospitality Industry
TYPE OF RESTAURANTS

• Intangibility
• Perishability
• Ease of Duplication
• Simultaneous Production and Consumption
• Variability of Output
• Difficulty of Comparaison ?