Jelly Belly

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Jelly Belly
Created By Ambra Billmyre
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How It All Began

• 1869 - The Goelitz brothers, Gustav and Albert
  emigrated from Germany to America. After
  arriving, they bought an ice cream and candy
  store in Belleville, Ill.

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• After the death of both Gustav and Albert,
  Gustavs sons continued the family tradition and
  established the candy making company we honor and
  celebrate today.

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• The turn of the last century was a good time
  for the candy business. Over a thousand candy
  manufacturers in the country employed an
  estimated 27,000 workers. Goelitz Confectionery
  Co. was one which prospered. By 1912, the company
  was turning away orders for lack of production
  capacity.

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• Butter creams, later known as mellocremes, were
  the primary products of the company. While
  licorice, chocolates and peppermints were also
  available, butter creams kept the business
  growing for the next five decades. The single
  best seller? Candy Corn.
• According to tradition, candy corn was invented
  in the 1880s. Company records show Goelitz making
  candy corn by 1900.

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• While consumption of candy declined during the
  Depression, it soared 30 during World War II,
  even as production was limited by sugar
  rationing, transportation difficulties, manpower
  shortages, and price controls. Goelitz was making
  candy in the face of all obstacles, and selling
  as much as they could make. One desperate
  customer even offered trading nylons for a candy
  shipment. Then, a post-war boom saw demand zoom
  up another 60. It had been the worst of times
  and the best of times.

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They began to make more than mellocremes, and
found willing buyers. It was in this
environment that the biggest change in the
history of the family was bout to take place.
A request for a new kind of jelly bean came to
Herm Rowland one day in California. David Klein,
a driver for a candy distributor, had a childhood
dream to create "the Rolls Royce of jelly beans."
Since the Goelitz name enjoyed a reputation for
quality, David knew Goelitz candy makers could
make the vision into a reality.
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• Eight flavors of this small, intensely flavored
  jelly bean were crafted in the summer of 1976.
  Unusual flavors, such as root beer and cream soda
  had never before been made into a jelly bean.
  They were called Jelly Belly's jelly beans, the
  name derived from a rhyme with Leadbelly, the
  1920s blues singer. And, they would be sold as
  individual flavors, a novel change from the usual
  mixed bag of jelly beans.

Cream Soda
Root Beer
Very Cherry
Tangerine
Grape
Lemon
Green Apple
Licorice
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America learned about the Jelly Belly bean in a
big way during the 1980 presidential election.
Soon they were seen in the White House, and the
public glamored for more. Round-the-clock shifts
worked to meet the demand. Orders from current
retail stores were booked two years in advance of
being able to ship them.

• Sales grew, then grew some more. Jelly Belly
  beans were tolling out the door at a faster and
  faster rate.

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• Jelly Belly beans, a seeming fad, had become a
  solid product with a loyal and enthusiastic
  following.

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• Today, Jelly Belly jelly beans are known around
  the world as an uniquely American candy. The
  company makes over 150 gourmet candies, building
  on the tradition established by the ancestors who
  have gone before. And, the family looks toward a
  bright future for the next generation of Goelitz
  candy makers.

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Images Reference List

• Slide one Jelly Belly Co. Retrieved November
  13, 2004 from
• www.jellybelly.com.
• Slide two The Goelitz Family Candy Corn
  Jelly Belly (2001). Candy Store. Retrieved
  November 13, 2004 from www.germancorner.com
• Slide three The Goelitz Family Candy Corn
  Jelly Belly (2001). Family photography.
  Retrieved November 13, 2004 from
  www.germancorner.com
• Slide four The Goelitz Family Candy Corn
  Jelly Belly (2001). Worker in candy factory.
  Retrieved November 13, 2004 from
  www.germancorner.com
• Slide five The Goelitz Family Candy Corn
  Jelly Belly (2001). Candy Corn. Retrieved
  November 13, 2004 from www.germancorner.com
• Slide six WWII Pictures(2001). Retrieved
  November 13, 2004 from www.geocities.com/dairyguy1
  22000/105thphoto.html.
• Slide seven Jelly Belly Co. Retrieved November
  13, 2004 from www.jellybelly.com
• Slide eight Jelly Belly Co. Each jelly belly
  from the same site. Retrieved November 13, 2004
  from www.jellybelly.com
• Slide nine White House (2000). Retrieved
  November 13, 2004 from www.lakelandschools.org/TJ/
  Maryclav/America27sBeauty.html
• Ronald Reagan (1980). Retrieved November 13,
  2004 from www.ronaldreagan.com/primaries.html
• Slide ten Jelly Belly Co. Retrieved November
  13, 2004 from www.jellybelly.com
• Slide eleven Jelly Belly Co. Different candies
  made by Jelly Belly. Retrieved November 13, 2004
  from www.jellybelly.com
• Music Smashing Pumpkins Today. Retrieved
  November 13, 2004 from http//iamgeek.ca8888/Smas
  hingPumpkins