How did - PowerPoint PPT Presentation

1 / 81

About This Presentation

Title:

How did

Description:

Cars. Newspaper Philippines. Insurance Philippines. Computers ... The 7 Steps to Closing Any Sale! 1. Introduce Yourself & State the purpose of your call ... – PowerPoint PPT presentation

Number of Views:54

Avg rating:3.0/5.0

Slides: 82

Provided by: asis1

Category:

more less

Transcript and Presenter's Notes

Title: How did

1
(No Transcript)
2
How did Marketing Communications Begin
Change Over Time?
3
1000-1500
Watch
Printing Press
Abacus
4
1500 - 1800
Post Mail
Horse Buggy
Train
Newspaper
Bicycle
Boat
5
1800 - 1900
Telephone
Electricity
Mass Transit
Radio
Typewriter
Camera
6
1900 - 1950
Car
Airplanes
TV
Telex
Cassette Player
7
1950 - 1990
Fax
Credit Card
Computer
Pager
CD Multimedia
Space Shuttle
8
1990 - 2000
Lap Top
Satellite/Cable
Mobile Phone
Internet
Pentium Chip
World Wide Web
9
2000 - 2006
Video Phone
Palm Pilot
Video Conferencing
3G Phones
Search Engines
Broadband
10
Advertising Agencies
11
Major Search Engines
12
Original DotComs
13
Technology Giants
14
Technology Giants
15
Dot Bombs
16
.com .org .net
?
Why are most websites grossly under-performing
17
IT departments are too often asked to handle
on-line marketing branding!
Why let your IT dept. market your website
determine its corporate branding objectives?
18
How often do you ever visit websites after
viewing any print, media, outdoor or transit ad?
Not very often, right?
19
Well-positioned Signposts or Keywords direct
high-quality related traffic to websites
20
85 of all websites are found from 20 Search
Engines?
Off-Line Strategy
On-Line Strategies
Advertising / PR
Search Engines
Banner Ads / E-mail
Curious Traffic
Highly Engaged Traffic
Relevant Traffic
VISITS
VISITS
VISITS
21
Print Media Ads are very effective for
Brand Awareness
Websites are SEARCH driven, NOT BRAND driven!
22
The Internet is like a desert
and the major Search Engines are the
Super-highways that drive the traffic to
websites!
23
We build multiple signposts along the
Super-Highways
24
"Internet Matrix"
www
Top-20 Major International Search
Engines
Top-20 Keyword Rankings
.net

KEYWORDS
Products/Services
Buyers/Sellers
Geographic Location

.org
.com
25
Website marketing is seldom effective unless
handled by an SEO expert us!
Theres an average of 1 million search results on
keyword searches One-in-a-million chance to be
found!
Nearly all users only visit the first two-pages
of the search results from keyword searches!
26
To fully demonstrate the immense value impact
that Search Engine Optimization brings to
E-business
27
Big Brands Off-line! Big Brands On-line?
Search Google live now!
Real Estate Cars Newspaper Philippines Insurance
Philippines Computers Philippines
28
Market Domination Brand Positioning by Product
Location
pki philippines digital certificates
philippines 128-bit philippines
29
Branded Competitive Category
positioning across ALL Search Engines
digital certificate philippines
30
WHAT ARE THE 2 MAIN REASONS WHY PEOPLE BUY
ANYTHING?

NEED/WANT
TRUST

31
What are Some Great Qualities for Salesman to
display?

Sincere
Integral
Caring
Loyal
Open
Honest
Trust-worthy
Knowledgeable
Persistent
Efficient

Good Listener
Sensitive
Strong
Creative
Confident
Friendly
Professional
Determined
Respectful
Leadership

Great Attitude
Clear
Positive Thinker
Focused
Expressive
Aggressive
Precise
Polite
Understanding
Empathic

32
The 7 Steps to Closing Any Sale!

1. Introduce Yourself State the purpose of your
call
2. Ask QUESTIONS to build trust to size up the
clients needs
3. Sell value (BENEFITS) to the client of your
products/services
4. Client Asks a Buying Question - Go for the
Close (SOLUTIONS)
5. Client has objections/concerns
6. Sell more value to the client, (Repeat Steps
3,4, 5)
7. Closed sale

33
How to Sell SEO (Search Engine Optimization)?

What Are Some Possible Intelligent Fact-Finding
Questions to ask potential clients about their
website and their business?

34
How much Money do you expect to earn this year
from this SEO campaign?

DO NOT TALK or DISCUSS this figure with ANYONE.
HIDE YOUR ANSWERS.
We will pass out now a piece of paper for you to
write down the amount.
You will have one minute to line up in order from
the highest number in the front of the room to
the lowest number at the back of the room.
If you have the same number as the person next
you, then at least one of you must change your
number.
Follow ALL instructions.

35
LIVE SAMPLE DEMO CALLS

90 Seconds per Agent
Get Passed the Gate Keeper in 30 Seconds
You will have 60 Seconds to Ask Intelligent
Questions to the client, while
Continuing to Selling Value to the Client.
The Company you are calling from will be
displayed right before you call.
You will be judged based on your language,
objection handling and communication skills.