The Face of Change

1
The Face of Change

• Mac Johnson
• United States Potato Board

2
Change
Changing Retail
3
Change
Changing Retail
Changing Production
4
Change
Changing Retail
Changing Production
Changing Consumer
5
Changing Environment
6
(No Transcript)
7
Changing Environment

• SuperValu became the 3rd. largest retailer in the
  US behind WalMart and Kroger.

8
Changing Environment

• SuperValu became the 3rd. largest retailer in the
  US behind WalMart and Kroger.
• Cerberus became the 6th. largest retailer in the
  US----- and who even knows who they are?

9
Changing Environment

• SuperValu became the 3rd. largest retailer in the
  US behind WalMart and Kroger.
• Cerberus became the 6th. largest retailer in the
  US----- and who even knows who they are?
• Industry projects that by 2013 Non-Traditional
  format food sales will exceed those of
  Traditional retailers.

10
Changing Environment
11
Changing Environment
Fastest growing retailer of food on a basis--
12
Changing Environment

• 5,515 Stores and counting more space now
  dedicated to food than HBA

13
Changing Environment

• And guess whos coming to town?

14
Changing Environment
15
Changing Environment

• Aging population
• 62 of HH are 1 and 2 persons
• Growing ethnicity
• Time starved
• Geographic shifts
• Effect of Baby Boomers / Empty Nesters
• Increasingly quality conscious

16
Changing Environment
Every morning a gazelle wakes up and knows he
must out run the lion or he will be eaten.
17
Changing Environment
Every morning a lion wakes up and knows he must
run faster than the slowest gazelle, or he will
starve.
18
Changing Environment
So------it doesnt matter whether youre a lion
or a gazelle-----when you wake up in the morning
you better start running!!
19
Changing Environment

• Manufacturers suppliers and retailers that
  succeed will be those that run as fast as they
  can to respond to the consumer.
• And the winners will be those that run the
  fastest.

20
Changing Environment