Promoting and Marketing

1
Promoting and Marketing E-Resources Emily
Alford Electronic Resources Libraries March 2008
2
(No Transcript)
3
(No Transcript)
4
(No Transcript)
5
If Libraries made slides would they look like
this? Because sometimes we are equally unusable.
- www.walkingpaper.org
6
Exhibit A
7
(No Transcript)
8
Know your Audience! A print of a cup of Folgers
coffee was placed on top of manhole covers in New
York City, USA. Holes on the print allows the
steam to come out. Wordings around the cup reads
Hey, City That Never Sleeps. Wake up. from
Folgers.
9
Get their attention!
10

11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15
Be Creative.
16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
Its all about selection! - www.fearlessfuture.
org blog
24
(No Transcript)
25
Mice dont bite in the library. -
http//www.birmingham.gov.uk/
26
American University Marketing Campaign.
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
30
(No Transcript)
31
(No Transcript)