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The Analytic Network Process

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Acura TL. Toyota Camry. Pairwise Compare Criteria wrt Cars. Results for Honda Civic ... In AHP the user, going top-down making comparisons, when asked without ... – PowerPoint PPT presentation

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Title: The Analytic Network Process


1
The Analytic Network Process
  • Decision Making with Dependence and Feedback

2
Changing from a Hierarchical Model to a Network
Model
3
Network Models do not have Goals
A network model has a criteria cluster and an
alternatives cluster, but no goal. The
alternatives are prioritized for each criterion
as in an AHP model.
4
Establishing Priorities for Criteria
  • In AHP criteria are prioritized by answering the
    question, How important is C1 compared to C2
    with respect to the goal? Sometimes too abstract
    a question to answer.
  • In ANP criteria are prioritized by asking how
    important they are in each of the alternatives
    being considered. Usually an easier question to
    answer when looking at actual alternatives that
    have the properties in question.

5
Criterion Prestige connected to Alternative Cars
and Cars Prioritized (and similarly for the other
criteria)
.707
.070
.223
6
Feedback Link Alternatives to Criteria and
compare for Preference
For example, a pairwise question would be For
the Acura TL, which do you like better, its
prestige or its price? Its prestige or its
MPG? etc.
.499
.066
.079
.355
7
Make Comparisons
  • For each of the 3 cars compare your preference
    for their properties (or criteria) of Prestige,
    Price, MPG, and Comfort (same as in a hierarchy)
  • This results in the three vectors of priorities
    for the criteria that go into the supermatrix.
    From these the limit supermatrix will net out an
    overall vector of priorities for the criteria.

8
Pairwise Compare Criteria for each Car
Results for Acura TL
Acura TL
Results for Toyota Camry
Toyota Camry
9
Pairwise Compare Criteria wrt Cars
Honda Civic
Results for Honda Civic
10

The Unweighted Supermatrix
For example, the priorities in the last column
come from comparing the criteria with respect to
the Honda Civic. That is, what we value most
about the Honda is its price.
11

Limit Supermatrix
The limit supermatrix is obtained by raising the
weighted supermatrix to powers until it converges
(in this case all columns are the same, though
not always true).
The final answer, the synthesis, below is
obtained by normalizing the raw values for the
alternatives from the limit supermatrix
ANP AHP Acura TL .457
.344 Toyota Camry .173 .200 Honda Civic
.369 .455
12
Why are the results different?
  • In AHP the user, going top-down making
    comparisons, when asked without referring to
    actual alternatives, over-estimated the
    importance of cost.
  • In ANP the user learned through feedback
    comparisons that his/her priority for Cost is not
    nearly as high as originally thought when asked
    the question abstractly, while Prestige gets more
    weight.

This is why a husband and wife, setting out to
the dealership to buy a sensible low priced
car, walked out with something entirely different
and much more costly. When they saw the shiny
cars on the showroom floor they revised their
priorities.
13
Inner and Outer Dependence
  • Outer dependence - the parent node and the nodes
    to be compared are in different clusters. A
    directed link appears from the parent node
    cluster to the other cluster.
  • Inner dependence - the parent node and the nodes
    to be compared are in the same cluster. The
    cluster is linked to itself and a loop link
    appears.

14

We can add some inner dependence eg, price is
influenced by prestige and comfort and prestige
is influenced by price and comfort.
15

An Example of an Inner Dependent Comparison is
shown below
Which influences Price more, Prestige or Comfort?
Which influences Prestige more, Price or Comfort?
16

The results with the interdependencies in place
are
ANP ANP AHP
(With dependencies) Acura TL
.487 .457 .344 Toyota Camry
.182 .173 .200 Honda Civic
.331 .369 .455
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