Brookfield Properties: Prototyping ECommerce Strategies

1
Brookfield PropertiesPrototyping E-Commerce
Strategies

• Chapter 7
• Case 5

2
E-Commerce Planning Challenges

• Increasing pace of technological innovation.
• Traditional planning processes no longer work.
• Business strategies are short lived and companies
  are struggling to keep up.
• Technology has a tremendous impact on business
  planning processes.

3
Benefits of the Planning Implementation Approach

• Assets can be rearranged to support new business
  strategies and the value it creates.
• Strategic prototyping enables businesses to test
  new business prototypes in small-scale ways in
  the maketplace.
• Prototyping can lead to the creation of new and
  separate businesses or the revamping of existing
  businesses using existing assets and resources.

4
Limitations of the Planning Implementation
Approach

• Implementing new technologies can carry risks,
  and successful implementation will invite
  competitors into the market.
• Requirement for ongoing management, testing,
  maintenance, and support of new prototypes
  models.