2006 Plan Overview

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AMA Alliance Goes Red October 6, 2008
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Joining forces with AMA Alliance

• Welcome!
• The issue of Heart Health for women is one that
  Alliance members care deeply about and the chance
  to promote effective change and education serves
  as a great asset to the Alliance and it's members
  on the local and national level.

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My connection to Go Red For Women

• Sandra Burke, PhD
• Director, CV Systems Research Abbott (retired)
• Cardiovascular physiologist with more than 20
  years research experience
• Volunteer for the American Heart Association
• Midwest affiliate Board of Directors
• Past Chicago luncheon co-chairwomen

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What Is A Heart Attack?

• Know the
• Warning Signs
• Chest discomfort
• Discomfort in upper body
• Shortness of breath
• Cold sweat
• Nausea
• Lightheadedness
• If you or someone you are with experiences these
  symptoms, call 9-1-1 immediately.

Even if they recognize the symptoms, women
hesitate to call 911, and get to the hospital 40
to 60 minutes later than men.
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Am I At Risk?
If you have any of these risk factors, you are at
risk for heart disease.

• Controllable Risk Factors
• High Cholesterol
• High Blood Pressure
• Physical Inactivity
• Obesity and Overweight
• Type 2 Diabetes
• Smoking

• Uncontrollable Risk Factors
• Increasing Age
• Heredity (family history)
• Race (members of some races, particularly African
  Americans, are at higher risks)

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Go Red Women Take Action!

• 96 of Go Red members have taken one positive
  health action, such as
• exercises more frequently
• has lost weight
• has had her cholesterol checked
• modifies her diet to include healthy food
• encourages others to join Go Red For Women
• has taken the Go Red Heart CheckUp, our
  online risk assessment
• AMA Alliance leadership encourages each of you to
  join the movement take action together!

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Go Red For Women Key Elements
Women and Heart Disease
Focus
Women, Age 35 - 54
Audience
Assets
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Go Red TV Network Show 2008
Go Red For Women presents Untold Stories of the
Heart

• 30-minute special focusing on womens heart
  health via stories told by real women affected
  by heart disease
• Hosted by NBCs Hoda Kotb and featuring GRFW
  spokesperson, Marie Osmond
• Featuring real women and cardiologist experts
  such as Dr. Goldberg and Dr. Mieres
• Bolstered by NBC Universal network resources,
  including Your Total Health integration, on-air
  and online promos and health expos
• Timing Airs September 2008 via national
  syndication through December 2008

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Introducing the Casting Call Finalists
Theresa A mother of two, whose heart attack
symptoms went undiagnosed until it was almost too
late (Lutherville, MD)
Gail A heart transplant survivor determined to
make a difference in honor of her heart donor
(Leawood, KS)
Michelle 10-year survivor who Goes Red for her
sister, who died too young of heart disease
(Chesterfield, MO)
Loraine A daughter inspired to get active by
her fathers experience with diabetes (New York,
NY)
Stephanie A young woman whose brush with heart
disease kick-started an active lifestyle
(Brooklyn, NY)
Cathy An Hispanic survivor determined to love
and laugh after falling victim to heart disease
in her 30s (Houston, TX)

• Debbie A daughter resolved to save the lives of
  others, after she couldnt save her mom (Plano,
  TX)

Tisha A hypertension sufferer inspired to be an
advocate in the African American community
(Brooklyn, NY)
Patricia Miracle patient who survived a heart
attack after being clinically dead for one hour
(St. Charles, MO)
Theresa Loraine Tisha
Gail Stephanie Patricia
Michelle Cathy Debbie
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Heart of Go Red Montage

• 8 minute DVD

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Untold Stories of the Heart

• 28 minute DVD

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Wear Red Day Feb 6, 2009

• In 2008 over 15,000 organizations participated
  in Wear Red Day activities across the country.
  Here are some ideas they shared with us about
  what they did to make the most of building
  awareness about heart disease in women.

• We held a womens event for heart-health in our
  auditorium.
• We sold Valentines and donated the money to Go
  Red For Women.
• I convinced a local bakery to make heart shaped
  bagels and we served them to employees at a
  heart-healthy breakfast discussion.
• We had a Red Week and sold casual days for 5 for
  five days.
• Had a display table set up at the company
  entrance and gave employees blood pressure
  checks.
• We held a Go Red Breakfast with red decorations
  and fruits and handed out fact sheets we
  downloaded from the web site.
• We held a raffle and donated the proceeds to Go
  Red For Women.
• We gave out red carnations to employees when they
  arrived at work on our Wear Red Day. It got
  everyone in the mood and I think it helped us
  raise more money!

We invite you to use these successful ideas to
help your organizations, employees and friends Go
Red in 2009.
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Mobile Giving Campaign

• Collect 5 or more from each participating
  employee. Give each a Go Red For Women sticker to
  wear in recognition of their contribution.
• Your employees can also use their cell phones to
  text RED to 90999 to donate 5 at any time.

Step One
Step Two
If your organization prohibits soliciting
donations from employees, invite them to visit
GoRedForWomen.org/donate to make a donation
online. Or provide them with the text donation
instructions above.
A one-time charge of 5 will be added to your
mobile phone bill. Standard messaging rates and
additional fees may apply. All charges are billed
by and payable to your mobile service provider.
4.50 of your donation will benefit the American
Heart Association. Service is available on most
carriers. You can unsubscribe at anytime by
texting STOP to 90999.
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Sizzle Reel

• 8 minute DVD highlighting the 5th anniversary
  accomplishments of Go Red For Women
• Wear Red Day activities are a big part of Go Red
  For Women activation

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Go Red For Womenconnects a woman with her own
heart health, compels her to adopt or improve
heart-healthy habits and support the cause with
her time and money, as she joins with millions of
others to take part in the movement to stop the
1 killer of women heart disease.

• Go Red For Women Vision to 2010

Community
Engagement
Prevention
Belonging
Connection
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How you can make a difference

• Host a viewing party
• Promote Wear Red Day in your communities and in
  the work place
• Attend the Go Red Luncheon in your community
• Contact your local office to get involved!
• www.americanheart.org (zip code finder)
• 800 AHA USA 1 (242 8721)

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Questions?