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2006 Plan Overview

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The issue of Heart Health for women is one that Alliance members care deeply ... Hosted by NBC's Hoda Kotb and featuring GRFW spokesperson, Marie Osmond ... – PowerPoint PPT presentation

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Title: 2006 Plan Overview


1
AMA Alliance Goes Red October 6, 2008
2
Joining forces with AMA Alliance
  • Welcome!
  • The issue of Heart Health for women is one that
    Alliance members care deeply about and the chance
    to promote effective change and education serves
    as a great asset to the Alliance and it's members
    on the local and national level.

3
My connection to Go Red For Women
  • Sandra Burke, PhD
  • Director, CV Systems Research Abbott (retired)
  • Cardiovascular physiologist with more than 20
    years research experience
  • Volunteer for the American Heart Association
  • Midwest affiliate Board of Directors
  • Past Chicago luncheon co-chairwomen

4
What Is A Heart Attack?
  • Know the
  • Warning Signs
  • Chest discomfort
  • Discomfort in upper body
  • Shortness of breath
  • Cold sweat
  • Nausea
  • Lightheadedness
  • If you or someone you are with experiences these
    symptoms, call 9-1-1 immediately.

Even if they recognize the symptoms, women
hesitate to call 911, and get to the hospital 40
to 60 minutes later than men.
5
Am I At Risk?
If you have any of these risk factors, you are at
risk for heart disease.
  • Controllable Risk Factors
  • High Cholesterol
  • High Blood Pressure
  • Physical Inactivity
  • Obesity and Overweight
  • Type 2 Diabetes
  • Smoking
  • Uncontrollable Risk Factors
  • Increasing Age
  • Heredity (family history)
  • Race (members of some races, particularly African
    Americans, are at higher risks)

6
Go Red Women Take Action!
  • 96 of Go Red members have taken one positive
    health action, such as
  • exercises more frequently
  • has lost weight
  • has had her cholesterol checked
  • modifies her diet to include healthy food
  • encourages others to join Go Red For Women
  • has taken the Go Red Heart CheckUp, our
    online risk assessment
  • AMA Alliance leadership encourages each of you to
    join the movement take action together!

7
Go Red For Women Key Elements
Women and Heart Disease
Focus
Women, Age 35 - 54
Audience
Assets
7
8
Go Red TV Network Show 2008
Go Red For Women presents Untold Stories of the
Heart
  • 30-minute special focusing on womens heart
    health via stories told by real women affected
    by heart disease
  • Hosted by NBCs Hoda Kotb and featuring GRFW
    spokesperson, Marie Osmond
  • Featuring real women and cardiologist experts
    such as Dr. Goldberg and Dr. Mieres
  • Bolstered by NBC Universal network resources,
    including Your Total Health integration, on-air
    and online promos and health expos
  • Timing Airs September 2008 via national
    syndication through December 2008

8
9
Introducing the Casting Call Finalists
Theresa A mother of two, whose heart attack
symptoms went undiagnosed until it was almost too
late (Lutherville, MD)
Gail A heart transplant survivor determined to
make a difference in honor of her heart donor
(Leawood, KS)
Michelle 10-year survivor who Goes Red for her
sister, who died too young of heart disease
(Chesterfield, MO)
Loraine A daughter inspired to get active by
her fathers experience with diabetes (New York,
NY)
Stephanie A young woman whose brush with heart
disease kick-started an active lifestyle
(Brooklyn, NY)
Cathy An Hispanic survivor determined to love
and laugh after falling victim to heart disease
in her 30s (Houston, TX)
  • Debbie A daughter resolved to save the lives of
    others, after she couldnt save her mom (Plano,
    TX)

Tisha A hypertension sufferer inspired to be an
advocate in the African American community
(Brooklyn, NY)
Patricia Miracle patient who survived a heart
attack after being clinically dead for one hour
(St. Charles, MO)
Theresa Loraine Tisha
Gail Stephanie Patricia
Michelle Cathy Debbie
10
Heart of Go Red Montage
  • 8 minute DVD

11
Untold Stories of the Heart
  • 28 minute DVD

12
Wear Red Day Feb 6, 2009
  • In 2008 over 15,000 organizations participated
    in Wear Red Day activities across the country.
    Here are some ideas they shared with us about
    what they did to make the most of building
    awareness about heart disease in women.
  • We held a womens event for heart-health in our
    auditorium.
  • We sold Valentines and donated the money to Go
    Red For Women.
  • I convinced a local bakery to make heart shaped
    bagels and we served them to employees at a
    heart-healthy breakfast discussion.
  • We had a Red Week and sold casual days for 5 for
    five days.
  • Had a display table set up at the company
    entrance and gave employees blood pressure
    checks.
  • We held a Go Red Breakfast with red decorations
    and fruits and handed out fact sheets we
    downloaded from the web site.
  • We held a raffle and donated the proceeds to Go
    Red For Women.
  • We gave out red carnations to employees when they
    arrived at work on our Wear Red Day. It got
    everyone in the mood and I think it helped us
    raise more money!

We invite you to use these successful ideas to
help your organizations, employees and friends Go
Red in 2009.
13
Mobile Giving Campaign
  • Collect 5 or more from each participating
    employee. Give each a Go Red For Women sticker to
    wear in recognition of their contribution.
  • Your employees can also use their cell phones to
    text RED to 90999 to donate 5 at any time.

Step One
Step Two
If your organization prohibits soliciting
donations from employees, invite them to visit
GoRedForWomen.org/donate to make a donation
online. Or provide them with the text donation
instructions above.
A one-time charge of 5 will be added to your
mobile phone bill. Standard messaging rates and
additional fees may apply. All charges are billed
by and payable to your mobile service provider.
4.50 of your donation will benefit the American
Heart Association. Service is available on most
carriers. You can unsubscribe at anytime by
texting STOP to 90999.
14
Sizzle Reel
  • 8 minute DVD highlighting the 5th anniversary
    accomplishments of Go Red For Women
  • Wear Red Day activities are a big part of Go Red
    For Women activation

15
Go Red For Womenconnects a woman with her own
heart health, compels her to adopt or improve
heart-healthy habits and support the cause with
her time and money, as she joins with millions of
others to take part in the movement to stop the
1 killer of women heart disease.
  • Go Red For Women Vision to 2010

Community
Engagement
Prevention
Belonging
Connection
16
How you can make a difference
  • Host a viewing party
  • Promote Wear Red Day in your communities and in
    the work place
  • Attend the Go Red Luncheon in your community
  • Contact your local office to get involved!
  • www.americanheart.org (zip code finder)
  • 800 AHA USA 1 (242 8721)

17
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