What You Are Doing

1

• What You Are Doing
• Is Not Working Anymore
• LOHAS Conference
• May 15, 2007

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Technology facilitates communications
New York Times 1/22/06
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• (little m) media rules!

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Advertising has been redefined
Real brands in virtual worlds.
Advertising is serious.
Broadcast spots are being linked to online
promotion.
Users are getting control.
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There are all types of blogs
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It All Begins with Search
"I always start with search, and from there I
find the good sites where it seems that a lot of
real people provide input."
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Text Is Not So Interesting
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Everyone has their own channel
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Games are for more than playing
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Everything is social
Niche social networks fueled by user passion for
a specific issue or interest MySpace (Brands)
Martha Stewart (Crafters) MommyBuzz
(Moms) Eons (Boomers) HotSoup
(Influentials) Mog (Music) Quepasa
(Hispanics) Facebook (Students) LinkedIn
(Business) Orkut (Brazilians)
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The Crowd Is In Control

• Organizations are leveraging the wisdom of crowds
  (reputation) and social networking technology to
  build community and mobilize action in support of
  causes.
• www.SocialPicks.org (stocks)
• www.Smartocracy.net (decisions)
• www.GiveMeaning.com (fundraising)
• www.Freepledge.com (shop, donate)
• www.Missionfish.org (auctions)
• www.ModestNeeds.org (finances)
• www.DonorsChoose.org (teachers)
• www.Interplast.org (medical)
• www.sixdegrees.org (celebrity/charity)

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Cause and Commerce have merged
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Stuff is content
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Phones are for more than calling
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People Want Your Content
Insert Your Company Logo Here
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In the future, content will be

• Global(ized)

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In the future, content will be

• Local

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In the future, content will be

• Non-Linear

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In the future, content will be

• Better

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In the future, content will be

• Snackable

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In the future, content will be

• Found

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In the future, content will be

• Transactionalized

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• These changes cannot be forced

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• Audiences must learn
• how to have an impact

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• Organizations must invest
• and commit to be successful

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• Questions and Brainstorming

Brian Reich Director of New Media, Cone Inc. 855
Boylston Street Boston, MA 02116 (617)
939-8392 breich_at_coneinc.com