Successful Media Relations

1
Successful Media Relations Having a Media
Event May 16, 2007 CONEXPO-CON/AGG and IFPE
2008 Exhibitor Meeting
2
Craig Olson, Deere Company

• Why develop and maintain relationships
• with media?
• II. How can you add value to an editor?
• III. Put yourself in the editors shoes!
• IV. Timely response to editors requests
•  

3
Kirk Landers, James Informational Media

• Press Kit Tips
• Post Show Reality for Editors
• Press Kit qualities can make a difference in
  whether or not you get coverage
• Basics
• Content
• Logistics

4
Kirk Landers, James Informational Media

• Big Events
• Whats your Objective?
• Format?
• Remember the fatigue Factor
• Who to invite?
• - Think about wrong people

5
Doug Zoerb, BOMAG Americas

• Put the Plan Together
• Start early!
• Budget Realistically
• Printing, AV, refreshments, mementos?
• Execute the Plan
• Assignments, invites, collect RSVPs

6
Doug Zoerb, BOMAG Americas

• Final Preparations
• Follow up, head counts, appointments
• Prepare presentations, staff reminders
• Post-Show Follow Up
• Send kits to editors who missed the event
• Follow up interviews?
• Update contact lists
• Remember the Golden Rule!

7
Lawrence Buser, Baum Publications

• Grow Your Market Internationally!
• Research the market
• Where do you want to sell?
• Do your homework
• Be prepared to meet editors
• Invite them have materials ready for them
• What to do if youre missing who you wanted to
  see
• After the show