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Successful Media Relations

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with media? II. How can you add value to an editor? III. Put ... Kirk Landers, James Informational Media. Doug Zoerb, BOMAG Americas. Put the Plan Together ... – PowerPoint PPT presentation

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Title: Successful Media Relations


1
Successful Media Relations Having a Media
Event May 16, 2007 CONEXPO-CON/AGG and IFPE
2008 Exhibitor Meeting
2
Craig Olson, Deere Company
  • Why develop and maintain relationships
  • with media?
  • II. How can you add value to an editor?
  • III. Put yourself in the editors shoes!
  • IV. Timely response to editors requests
  •  

3
Kirk Landers, James Informational Media
  • Press Kit Tips
  • Post Show Reality for Editors
  • Press Kit qualities can make a difference in
    whether or not you get coverage
  • Basics
  • Content
  • Logistics

4
Kirk Landers, James Informational Media
  • Big Events
  • Whats your Objective?
  • Format?
  • Remember the fatigue Factor
  • Who to invite?
  • - Think about wrong people

5
Doug Zoerb, BOMAG Americas
  • Put the Plan Together
  • Start early!
  • Budget Realistically
  • Printing, AV, refreshments, mementos?
  • Execute the Plan
  • Assignments, invites, collect RSVPs

6
Doug Zoerb, BOMAG Americas
  • Final Preparations
  • Follow up, head counts, appointments
  • Prepare presentations, staff reminders
  • Post-Show Follow Up
  • Send kits to editors who missed the event
  • Follow up interviews?
  • Update contact lists
  • Remember the Golden Rule!

7
Lawrence Buser, Baum Publications
  • Grow Your Market Internationally!
  • Research the market
  • Where do you want to sell?
  • Do your homework
  • Be prepared to meet editors
  • Invite them have materials ready for them
  • What to do if youre missing who you wanted to
    see
  • After the show
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