CLOTHES MUSIC FASHION

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CLOTHES MUSIC FASHION
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The Marriage of Music and Fashion

• Fashion and Music have always been intertwined,
  since the hippie movement in the 60s, Madonna in
  the 80s and continuing today with the Hip-Hop
  culture.
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HIP HOP ROOTS

• Hip hop originated in the Bronx in 1975 when
  Jamaican immigrants began living on the Bronxs
  Westside. Literally the Hip Hop and rap movement
  was born out of two turn tables and a microphone.
  It took 20 years for big fashion names to pick
  up on hip hop fashion. Now names such as Tommy
  Hilfiger, Versace and Bentley can be heard in the
  lyrics of popular hip hop songs.

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Hip Hop Fashion goes Mainstream

• Beginning with white sneakers and fade
  hair cuts for men in the 1980s

• To baggy pants and bright colors in the 1990s

Today Hip Hop fashion still holds some of the
same trends that the movement started with big
earings and baggy clothing mimicing prision
styles. The Hip Hop movment is getting sexier in
the 2000s.
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The New Face of Hip Hop

• Todays hip hop has kept many of its trends from
  its Bronx roots. Baggy clothes for men, cocked
  hats, and large hoop earrings for women are a few
  of the staples of hip hop style.

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Whose buying?

• African American youths are disproportionately
  hip-hop consumers. Studies show that nearly 2/3
  of African Americans age 15-29 are categorized as
  hip hop consumers. This group makes up the
  majority of the 500 billion buying power that
  the hip hop culture claims.
• There is said to be a greater link between
  hip-hop music and fashion and are more likely to
  say that their taste in music can be determined
  by someones clothes.
• Fitting in to the hip-hop lifestyle often means
  expensive cars, jewelry and clothes.

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All about the Benjamins

• Hip hop is about living the good life and having
  money says one African American sophomore.
  Having these things is a status symbol, you get
  more respect if you drive a nice car, wear
  designer clothes and expensive jewelry.
• A 17 year old African American interviewed said
  that although he needs a car he plans on buying a
  pair of Red Monkey Jeans which cost 1,000. He
  like many of his peer are more concerned with
  keeping up with the fashion trends and dressing
  like their favorite rappers than going to
  college. He stated that he doesnt mind paying
  for expensive clothes to dress like his favorite
  rappers, in his neighborhood this equals success.
  

Lil Wayne
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• This presentation was developed by Audrey Jinks
  for educational purposes for Honors Colloquium II
  3000/01 Summer Semester 2007 with Dr. M.C. Ross,
  Kennesaw State University.