Sponsorship

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Sponsorship

• This is a Vital part of Sport and without it many
  Performers couldnt Compete
• Sponsorship now covers Individuals, Teams or
  Clubs, Sports and Events
• Who Sponsors the Following
• Chelsea FC
• Jose Mourinho
• Andrew Murray
• Paula Radcliffe
• Queens Tennis Tournament
• The FA

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Sponsorship

• Individuals
• Most Professional Sportspeople are Sponsored
• A Racing Drivers Overalls are Sponsored by lots
  of Companies who Pay for their Space
• If Very Successful a Sports Person can make more
  Money through Sponsorship than Wages e.g. David
  Beckham Michael Jordan
• Teams Clubs
• At all Levels Companies Sponsor Teams and Clubs
• Successful Clubs attract Lots of Sponsors
  offering Large Sums of Money
• Small Clubs wouldnt be able to Progress without
  Sponsors

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Sponsorship

• Sports
• Sometimes the Sports National Governing Body is
  Sponsored and Everyone Benefits
• ITV Digital Sponsored the Football League
• Events
• These are Popular because the Sponsor is
  Guaranteed to be Associated with Success and
  Successful Teams
• They Receive a lot of Advertising Publicity
• Events are Sponsored at all Levels right from a
  Local Gymnastic Competition to the Olympics

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Types of Sponsorship

• Sponsorship can come in the form of Money but
  also in
• Equipment
• As part of a Sponsorship Agreement the Performer
  receives all of their Equipment ranging from
  Shoes to Rackets
• Clothing
• This will Include Clothing for Matches, Training
  and also Leisure Items
• Accessories
• Performers are paid to Wear certain Watches (Tag
  Heure Golf) and Sunglasses (Oakley Cricket)

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Types of Sponsorship

• Transport Travel
• Car Companies will often Provide Cars with
  Drivers for Competitions
• Air Travel Companies will Provide Free Flights
• Even at Lower Levels Transport Expenses is often
  Paid
• Money
• Actual Payments are often made to the Performer
  which becomes an Extra-Income
• Training
• Facilities can be Provided, Paid for or Paid Time
  off Work can be Arranged
• Personal Trainers and Coaches can also be Financed

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Types of Sponsorship

• Entry Fees Expenses
• These can become Very Expensive and Prevent some
  Performers from Participating
• Wimbledon can cost 3000 before a Ball has been
  Hit
• Food
• Butchers will Sponsor Weight Lifters and Field
  Athletes who Require a Large Protein Intake which
  they get from Meat

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Benefits of Sponsors

• Advertising
• Sponsoring is one of the Most Effective ways of
  Advertising
• It works out Cheaper than other forms of
  Advertising like Television, Newspapers,
  Billboards or Radio
• Some Products are not Allowed to be Advertised on
  TV so Sponsorship is a Way Round this e.g. Stella
  Artois Tennis
• Tax Relief
• Sponsors can Claim against the Taxes they Pay
  which Ultimately Saves them Money
• Image
• It is Good for Companies to be Associated with
  Sport because it Portraits a Healthy Successful
  Lifestyle

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Benefits cont

• Research Development
• Performers use their Products which Means they
  can Test out New Materials or Equipment to see
  How Well they Work
• Goodwill
• Many Sponsors will Help as a Gesture of Goodwill
  without any Guarantee that they will Gain from it
• Improved Sales
• This is the Most Important Benefit to a Sponsor
• Successful Sponsorship Guarantees this e.g.
  Beckham Adidas, Jordan Nike and Tiger Nike

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Tasks

• What are the Disadvantages of Sponsorship?
• Which Boxer had a 1 million Deal, with who and
  was this a Success?
• What would you as a Sponsor Expect from a
  Performer?