The Point2 Difference

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The Point2 Difference
200,000 Point2 Subscriptions 105 Countries 1
Powerful Technology Solution
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RICH LISTINGS
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Rich Listings- Typical Point2 listing
Listing content augmentation (rich data) and
syndication proven to enhance exposure,
stickiness and results. Point2 research
listings with richer data generate significantly
more response.
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Rich Listings- Typical Point2 photos
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Rich Listings Listing Activity
Based on listing reports, Point2 members can
easily identify how to best market their
listings. Finally understand where YOUR listing
traffic is generated.
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Rich Listings Prospect Activity
Easily and quickly determine hot prospects based
on listing activity. Using the Predictive
Marketing platform, Point2 creates a pipeline of
prospects and surfaces those prospects that are
ready for action.
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SYNDICATION
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Syndication Partners
The most widespread exposure online,
period. Over 30 Syndication partners and
growing.. Dare to compare Point2s extensive
list of Syndication partners to others.
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Syndication Spotlight Advertisements

• Spotlight Ads afford optional, paid listings
  advertising
• New York Times
• Google Adwords
• Point2 Homes
• Providing Point2 members even more online
  exposure to their listings.
• Syndication partners may also be determined on a
  Per Listing basis.

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Syndication - Reporting
Point2 does NOT believe in Fire and Forget
when it comes to syndication. Syndication
reports are provided back to every Point2 member,
identifying which Syndication partners are
providing the most exposure and visitors to their
listings.
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Syndication Handshake
Handshake is your ticket to hyper-local, targeted
syndication, providing transparent, predetermined
and flexible listings control within reciprocal
advertising relationships.
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PROSPECT MANAGEMENT
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Prospect Management - Profiling
Comprehensive and detailed prospect reporting for
tuned-in prospect management. Follow listing
activity and reports to deliver targeted
assistance to prospects.
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Point2 Predictive Marketing Platform
Point2s Predictive Marketing Platform
automatically sends prospects timely email
updates on listings of interest the next
generation of drip email marketing.
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Prospect Management - Email
Branded, relevant and timely emails are sent to
prospective buyers and sellers based on their
website activity. Point2 Predictive marketing
platform ensures that they are only sent
information that matters to them.
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POINT2 FOR BROKERS
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Point2 For Brokers

• Tools that facilitate quick and easy prospect
  routing
• Expedite response time to prospects and agents
  using SMS and Text messaging
• Allow for complete broker control
• Enable seamless collaboration on online
  marketing efforts

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Consistent, Branded Broker Solution
Agent Website
Broker Website
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SYNDICATION DASHBOARD(FREE FOR ALL MEMBERS
THROUGH THE ENTERPRISE SOLUTION)
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Syndication Dashboard
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Listings Syndication Opt Out On Per Partner
Basis
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Syndication Dashboard Listing Reports
All prospects (through Point2 Syndication
network) are delivered back to Brokers free of
charge. Reports indicate the number of
prospects generated per listing as well as number
of detailed views across Syndication network.
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Syndication Dashboard Detailed Listing
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Syndication Dashboard Listing Reports By Agent
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Syndication Dashboard Recently Updated Listings
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REVENUE OPPORTUNITY FOR MLS
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Revenue Opportunity Point2 Residual Program
Under our Residual Program, Point2 provides a
potential revenue stream for MLS associations.
Earn up to 10 residuals through upgraded
subscriptions through your membership. Turn your
cost center into a revenue center
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Revenue Opportunity Point2 Residual Program

• Subscription pricing
• Standard Free for three months, then
  19.99USD/month
• Professional 49.95USD/month
• Premium 119.95USD/month

Up to 10 Residual payment back to the MLS from
your members subscription payments
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Powered by Point2

• Rich Listing Data
• Syndication
• Prospect Management
• Predictive Marketing
• Point2 for Brokers
• Free Syndication Dashboard For All Members
• Revenue Opportunity for Enterprise Partners