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Bexel BVG Broadcast Video Gear National City
Media Finance HOW TO LEASE
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REASONS TO LEASE

• Provides one stop shopping service for your
  customer, products, and financing
• Focuses on monthly payments rather than cash
  price, allowing you to sell additional products.
  Shortens the Sales Cycle
• Keeps the customer focused on monthly payments,
  allowing you to sell at higher margins.
• Significantly enhances your customer account
  control strategy. You can control upgrades,
  add-ons, supplies and service annuity business.
  
• National City Media Capital sales and operations
  processes make it easy for you to offer leasing
  and close more sales quickly and professionally.

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WHY LEASING?

• LEASING IS CONVENIENT
• One of the first reasons for leasing is
  convenience. Just complete your lease
  application and our approval process is designed
  for fast answers. Leasing provides you an easy,
  affordable monthly payment without obtaining a
  Bank loan or worrying about budget justification.
  You can easily compare the monthly lease cost
  with the benefits your solution will provide.
  Leasing is easy and convenient.
• CONSERVES WORKING CAPITAL
• Leasing keeps your other lines of credit open.
  Generally, all costs associated with your
  equipment acquisition can be included in the
  lease. By leasing, you leave your working
  capital free so that you can use it in other
  areas to generate profit.
• PROVIDES TAX ADVANTAGES
• Leasing can also offer tax advantages. Lease
  payments may be used for an operating expense,
  often reducing taxes, which in turn can reduce
  the net cost of the equipment and financing.
  Monthly payments can be fully tax deductible
  (check with your accountant).
• HELPS AVOID EQUIPMENT OBSOLESCENCE
• If your company chooses to lease, you can enjoy
  the use of your solution while lessening the risk
  of the equipment becoming obsolete for your
  needs. If your needs change, your local sales
  rep and National City Commercial Capital make it
  easy to upgrade your equipment, keeping your
  business ahead of the competition.
• LEASING IS FLEXIBLE
• Each business is unique and has different needs
  and different cash flow patterns. An affordable
  monthly lease provides you the use of the
  equipment for a specific period of time at a
  fixed payment. Leasing allows you to pay for the
  equipment as it earns you money, thereby matching
  benefits and costs.
• MINIMAL DOWN PAYMENT REQUIRED
• Leasing generally does not require any down
  payment or security deposit. If so, it is
  usually one or two payments in advance. Bank
  financing, however, requires a down payment of
  10-25 or more. This helps your cash flow
  management.

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WHY CUSTOMERS WANT TO LEASE

• Top FIVE Reasons
• 100 Financing
• Total system financing including delivery and
• installation spread over the lease term
• Technology Obsolescence
• Dont want to own a depreciating asset
• Easier to do upgrades and add-ons to solutions
• Credit Line Protection
• Expands credit line availability
• Preserve existing bank credit lines
• Ease Budget Constraints
• Solution or option to no budget objections
• Requires only small monthly payment
• Cash Flow Improvement
• Benefit from savings of solution immediately,
  instead of over time
• Cost savings can be utilized to pay monthly lease
  payment
• Immediate ROI (return on investment)

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WHY CUSTOMERS WANT TO LEASE

• And heres FIVE more!
• Hedge Against Inflation
• Aggressive, fixed-rate pricing protects against
  inflation and allows you to acquire equipment
  today with tomorrows dollar
• Tax Advantages
• Certain lease structures allow monthly payments
  to be treated as tax deductible operating
  expenses.
• Convenience
• Leasing is easy and convenient. Documentation is
  minimal, payments are simple to budget, and all
  billing may be consolidated into a single monthly
  invoice.
• Facilitate Expansion
• National City Commercial Capital lease
  agreements provide for upgrades and enhancements
  so your customer can take advantage of new
  product lines today.
• Single Source Financing
• Single source equipment financing provides one
  source for all your financing needs.

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FREQUENTLY ASKED QUESTIONS ABOUT LEASING

• Why should I lease?
• Leasing is a convenient method of paying for
  business equipment as you use it which allows
  you to invest your business capital in other
  areas that produce greater returns.
• Can I cancel my lease?
• No, you cannot cancel the lease agreement. It is
  a fixed term lease agreement that specifies the
  lease is not cancelable.
• Do I have to pay taxes?
• You, the lessee, are responsible for all sales
  and use taxes. In addition, property taxes, if
  any, just as if you had purchased the equipment.
  This is explained in full in the lease agreement.
• What about insurance?
• You are required to provide evidence of Insurance
  coverage and name National City Media Finance on
  the policy as an additional insured and loss
  payee in case of loss. Most businesses already
  carry a blanket insurance policy. We provide you
  with insurance information with your first
  invoice. If you do not provide insurance, we
  will place a policy on the equipment and charge
  you monthly.
• Are there any other fees?
• We do have a documentation fee on each lease
  transaction. This is to compensate us for any
  documentation costs, UCC filings, if any, and
  cost of credit information.
• What is the residual?
• The residual is the value at the end of the Lease
  Term. It is the remaining value. The Lessee
  generally has the right to purchase the equipment
  at the end of the lease term. Provided the lease
  is not in default.

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FREQUENTLY ASKED QUESTIONS

• How long for credit approval?
• At National City Media Finance, we have the
  fastest turnaround time in the industry. For
  most transactions we should get back to you
  within four hours. Credit approval times take
  longer for new businesses and less time for
  established businesses, as you would expect. If
  you have any questions or concerns about credit
  approval times, contact National City Media
  Finance.
• How do I get my equipment?
• On a lease, your equipment is delivered the same
  way as if it were purchased.
• How do I contact National City Media Finance?
• You can contact the your National Program
  Director Bob Burtis by e-mail
• bob.burtis_at_nc-4.com or call at 973-206-9320
  office or cell 973-951-3969.
• Our website is www.nc-4.com/media

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THANK YOU FOR SHOPPING BEXEL BVG!