THE incentives that create results

1
THE incentives that create results
2
PC TV Chips Incentives with Results!

• How to bring more people to your website?
• How to stimulate people to watch your
  TV-commercial?
• How to bring more people to your retail points?
• How to get the data from your clients?
• And how to do this in one campaign?

3
PC TV Chips
4
PC TV Chips What is it?

• PC TV Chips Interactive marketing tool
• PC TV Chips Ticket with a transparant window
• PC TV Chips With a hidden message
• PC TV Chips A specific colour on the screen
  of your TV commercial or website reveals the
  hidden message
• PC TV Chips The ticket can ONLY be decoded
  on your Website and/or TV commercial

5
PC TV Chips Coding and Encoding
A coded PC TV Chip
Against the specific colour
6
PC TV Chips Where to use?
7
PC TV Chips Product Insert
8
PC TV Chips Newspaper Insert
9
PC TV Chips Magazine Insert
10
PC TV Chips Invoice Insert
11
PC TV Chips at the counter
12
PC TV Chips Post Delivery and Cross Promoted
Insert
13
PC TV Chips as Income Tickets
14
PC TV Chips by Promotion Teams
Special distribution by the promotion teams, well
targeted
15
PC TV Chips Self-Supporting!

• Each PC TV Chip has a unique ID code
• Tel. SMS Winners send IVR/SMS their code
• Tel. SMS The None-winning tickets send an SMS
  for a 2e chance
• Tel. SMS PC TV Chip -gt self-supporting
  promotion

16
PC TV Chips example case

• Case Study LOreal South America

17
PC TV Chips Case Study LOreal South America

• Campaign teamed up LOREAL and RENAULT
• Campaign was broadcasted on Sony TV Americas
• Distribution of 3 million tickets and
  international advertising in the main countries
  of South America on Sony TV

18
PC TV Chips Case Study LOreal South America

• With the purchase of a special pack of LOreal
  came attached a TV Chip

19
PC TV Chips Case Study LOreal South America

• The pack contained the Famous Styling Gel and a
  smaller sample pack of a new product and a TV Chip

20
PC TV Chips Case Study LOreal South America

• Prices to win were 3 Renault Clios

21
PC TV Chips Brand Awareness

• 32 respons before ending the TV launch
  campaign
• 69 respons after the TV campagne (total
  population).
• 83 respons in the group 15-24.

Source alef millward brown, 500 telephone
interviews after a TV campaign
22
PC TV Chips High participation

• 73 has seen a PC TV Chips TV commercial.
• 41 has a PC TV Chips at home
• 18 has send the PC TV Chips ID code

Source alef millward brown, 500 telephone
interviews after a TV campaign
23
PC TV Chips Sizes

• Production is customized for each product
• Or standard sizes

Mini card 4 x 6 cm
Bookmark style 5 x 15 cm
Card style 7 x 10 cm
24
PC TV Chips Campaign Roll Out

• Planning
• Campaign graphic development
• Distribution / Below Above the line support
• Production of the PC TV Chips
• Production commercial and or website
• Telephone IVR / SMS support
• Evaluation (ROI)

25
PC TV Chips Patent Registered

• PC TV Chips World wide patent
• PC TV Chips Difficult to copy
• PC TV Chips High Security (unique ID-number)
• PC TV Chips Mixed or non-mixed delivery
  (winners)
• PC TV Chips Fast and flexible (3-4 weeks)

26
PC TV Chips
Act now and surprise your customer!
27
Questions?
Please Contact tim_at_icon-europe.com www.tvchips.
net Or cal 32 3 488 4180
28
Thank you for your attention