DRAFT

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NUS Shell Business School Internal Case
Competition 2009
Pre-Competition Briefing
Presentation to
19th August 2008
DRAFT
CONFIDENTIAL
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Agenda

• Overview
• Competition details
• Tips and hints

• Section 1
• Section 2
• Section 3

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Overview
What is CASE?
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Overview

• Into its 6th year, Bizaders have performed very
  well on the international case competition
  circuit
• A chance for aspiring international case
  competitors to compete pit their skills with the
  best of NUS Business School
• The competition will consist of three rounds the
  preliminary round, the semi finals, and the
  finals. In these rounds, each team will be given
  a case and will be required to come up with their
  analysis and recommendations. There will be 2
  cases in total
• The NUS Business School Internal Case Competition
  aims to do the following
• offer students an interactive and professional
  learning experience
• to help our students develop their critical
  thinking and presentation skills and
• to identify students with strong potential and
  capability to represent the NUS
  Business School
  in other local and international business case
  competitions.

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Agenda

• Overview
• Competition details
• Tips and hints

• Section 1
• Section 2
• Section 3

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Competition Process
Registration
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Competition Process
Preliminaries
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Competition Process
Judging Criteria (Preliminaries)
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Competition Process
Judging Criteria
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Competition Process
Prizes
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Agenda

• Overview
• Competition details
• Tips and hints

• Section 1
• Section 2
• Section 3

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Competition Tips
Before the competition
During the competition

• Have a schedule (1 week, 48 hrs)
• Designate roles (researcher, ppt, xls)
• Create some templates (diagrams)
• Know the digital library
• News (Factiva)
• Market Reports (GMID, Datamonitor, ISI)
• Statistical Data (GMID, EIU, DSI)
• Analyst/Broker Reports (Investext Plus)
• Company Financials (Osiris, Lexis-Nexis)

• Make sure its a team process
• Spend some time brainstorming
• Do your research, rather than having to rethink
  your strategy later
• Have a devils advocate and put his questions
  into back-up slides
• Its never too early to start doing the ppt
• Rehearse as a team (timings cues)
• Remember diminishing returns
• Brainstorming vs Ppt vs Rehearsing
• Get enough rest

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Competition Tips
Slides
Content

• Key here is to identify the correct issues, only
  then will your recommendations make sense
• Frameworks to structure your ideas
• Examples SWOT, 3Cs, 4Ps, 5 Forces
• The point is not to impress the judges by what
  framework you use, but what conclusions you
  derived from it
• Prioritize the issues, there is no need to answer
  every single question found
• Structure your recommendations such that it
  adequately addresses the major issues
• 3 is the magic number, but dont force-fit
• Analysis of options before you recommend
• Consider feasibility and mitigating factors

• Slides you need to have
• Executive summary
• Agenda or roadmap
• Situational analysis
• Detailed recommendations
• Timeline or implementation schedule
• Financials
• Conclusion
• Slides that will be good to have
• What if? Contingency planning
• Appendices back-up slides
• Each slide should contribute to the development
  of your story

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Competition Tips
Presentation and QA
Resources

• Allocate close to equal parts for each member
• Start and/or end with a strong speaker
• Have a hook bait at the beginning to draw
  attention, and complete it at the end
• Reduce plan your transitions
• Try to involve all members in QA
• Have a method to coordinate answering QA
• Attire must be at least semi-formal

• Write up on the case method
• www.uidaho.edu/ag/agecon/391/casestudmeth.html
• Webcast on finals Copenhagen 2008
• www.digicast.dk/cbs/290208/msh.htm
• An International case schedule - Ivey 2008
• http//groups.ivey.uwo.ca/sicc/
• International case experience - Marshall 2007
• http//www.youtube.com/watch?v-xQr0Zb53Kkfeature
  related

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Thank you
Questions?
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